Welcome!

Containers Expo Blog Authors: William Schmarzo, Lori MacVittie, David Paquette, Dana Gardner, Elizabeth White

News Feed Item

Grovo to Power MediaMath’s New Marketing Institute Online Training Program

MediaMath, the leading digital media-buying platform and services company, today announced that Grovo.com, the Internet’s productivity and training platform, will power the online portion of MediaMath’s New Marketing Institute, an education initiative to engage and empower the new generation of online advertising professionals.

The New Marketing Institute (NMI) is designed to get digital marketing professionals up to speed on the latest technologies, while simultaneously creating a community for all things new in the digital space. Through the partnership, Grovo and MediaMath will share online advertising courses across both companies’ sites, making it even easier for agencies and brands to continue their digital marketing education and help the uninitiated get a grasp on the growing complexity of terms, concepts and processes involved in the rapidly evolving digital media buying infrastructure.

“This partnership is going to bolster our effort to keep digital media planners and buyers up to date on the latest marketing technologies and advertising tactics,” said Joe Zawadzki, MediaMath CEO. “A strong educational stance makes it easier for marketers to understand this rapidly evolving ecosystem. Grovo’s online training tools make it easier than ever for us to continue our New Marketing Institute initiatives online.”

The partnership will supplement the NMI’s current in-person training sessions held at the Direct Marketing Association (DMA) NYC headquarters, giving all NMI certified members access to Grovo’s Online Advertising course, with 15 lessons touching on subjects such as Targeting Display Campaigns, Optimizing Advertising Campaigns, and Real-time Bidding. Grovo’s web-based training will meet the needs of industry beginners who are eager to learn about the display landscape, as well as industry veterans who have mastered certain aspects of the business and are looking for new and innovated ways to build, manage, and grow their media businesses.

Members will also receive a premium membership to Grovo, which includes access to Grovo’s 3,000+ free and premium lessons covering topics such as cloud computing, social media, and online marketing. Quizzes, glossary terms and PDF cheat sheets accompany every lesson, creating engaging multimedia content for a unique online learning experience. Grovo's catalog of video tutorials, animated conceptual lessons and expert interviews for businesses covers everything from accounting and finance websites to CRM and project management to help users find the tools they need and learn how to use them. All of the content is delivered through Grovo’s proprietary education and training platform, and produced by Grovo’s in-house team of writers, animators and producers.

“There is a lot of discomfort on the advertiser side when it comes to new technologies and tactics like RTB and social media ad buying,” said Jeff Fernandez, Cofounder and CEO of Grovo. “Media buyers know they need to be aware of the latest tools and methods, but it’s difficult to learn on the job. MediaMath has done a great job leading the charge through education, and we’re happy to support their online component of this initiative.”

About MediaMath

MediaMath's buying platform, TerminalOne, provides leading advertising agencies and over one thousand brands - including half of the Fortune 500 - with the technology and back-office services to drive transformative business results across display, video, mobile, and social channels. These channels include Google AdExchange, Yahoo! Right Media, Microsoft Ad Exchange, Facebook Exchange, The Rubicon Project, AppNexus, PubMatic and hundreds of premium publishers like NBC, Fox News, and Forbes. TerminalOne's OPEN architecture integrates with hundreds of companies to provide a seamless media planning, data management, and performance optimization solution.

Headquartered in New York, with offices in five countries, MediaMath is a global leader in marketing technology. MediaMath has been included in the INC. 500 Fastest Growing Companies, and has been named an AlwaysOn "OnMedia 100" winner multiple times. MediaMath’s investors include Safeguard Scientifics (NYSE:SFE), QED Investors, Catalyst Investors and Observatory Capital.

About Grovo

Grovo makes it easy to be more productive in your personal and professional lives. Grovo.com produces 1-minute videos covering the latest changes to Internet services like Facebook, Evernote, and Google Apps. Grovo maps these updates to the services people use. People are notified in real-time to help them use the services.

Grovo’s proprietary technology harvests demand about the most immediate questions people have about new features and functionality. Every day, Grovo’s in-house team produces short videos covering these updates and delivers them as they’re happening. Currently, the library contains over 3,000 video lessons. Each lesson includes a multiple choice quiz, downloadable PDF and time-synced transcript.

People in 150 countries are using Grovo to save time and become more effective online. From K-12 school districts to 100 of the Fortune 500 companies, Grovo serves professionals and organizations of all sizes with its freemium business model.

Grovo was founded in 2010 and is a privately held company headquartered in New York City. Grovo has delivered 1 million video lessons and has raised venture financing from some of Silicon Valley’s most prestigious investors.

For more information, please visit: http://www.grovo.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...