Welcome!

Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Liz McMillan, Amit Gupta, Mark Leake

Blog Feed Post

SMB Market Essential for Mobile Operators’ Future Revenues

TORONTO - February 20th 2013 - Sigma Systems, the authority in provisioning converged network solutions, believes that mobile operators must adjust their stance towards the increasing number of over the top (OTT) services and embrace mutually beneficial partnership models. Such models will enable the monetisation of new services, allowing service providers to open new revenue channels with the lucrative small and medium sized business (SMB) sector.

Global voice and messaging revenues are declining. In fact, estimates suggest that they will fall below the 60 per cent threshold in 2013 [1]. Meanwhile the OTT application and services market continues to grow and is expected to be worth $166.5 billion in 2016 [2].

However, SMB customers are becoming an increasingly lucrative market opportunity for mobile operators as they turn to software as a service (SaaS) applications. These applications enable easy access to online backup, customer relationship management (CRM), office productivity and unified communication software, especially for mobile and flexible workforces. The Federation of Small Businesses estimates that the UK's SMB sector will spend £2.1bn on business application software and SaaS by 2015 [3].

Further, machine to machine communications (M2M) can generate significant value. Mobile operators represent an enablement platform where they can add value for SMBs to offer applications and services such as in-building security, transport & logistics, and goods tracking. The M2M market is estimated to be worth more than $65 billion by 2015 [4].

Operators cannot afford to fight the OTT threat by maintaining a walled-garden approach to content and services for subscribers. OTT players are simply much better equipped to bring new services to market in a fraction of the time of most operators (certainly, the large and somewhat less nimble ones).

Successful service brokerage can help operators explore new revenue opportunities by enabling mobile operators to extend value-added SaaS services to SMB customers in a scalable, economic manner while shortening overall time to deployment. In this way operators can rapidly and efficiently realise new revenue opportunities from SaaS applications as well as create mutually beneficial business models for all parties involved.

Rick Mallon, Vice President Marketing & Product Management at Sigma Systems comments, "With billions of dollars of revenue at stake it is clear that operators must change their approach to OTT players. While there is great opportunity in the SMB market, operators have to adjust their relationship with them to exploit the tidal wave of new, independent apps, services and content providers that SMBs are demanding. Sigma Systems is focused on helping operators tap into this innovation by expanding service offerings and packages, and accelerating their time-to-revenue from several months to just a few weeks."

Sigma Systems' zero touch provisioning helps operators enable and manage SaaS services and applications for communication service providers. Its Cloud Service Broker is an integrated SaaS service fulfilment solution that removes operational silos and reduces costs, and overall CapEx as well as OpEx, by managing all telecommunications business services, from VoIP to cloud-based SaaS applications.

Sigma Systems will be at Mobile World Congress from 25th to 28th February in Barcelona. To arrange a press or analyst briefing in Barcelona please contact [email protected].

[1] Chetan Sharma Consulting
[2] mobileSQUARED Over-The-Top (OTT) Services: How Operators can overcome the Fragmentation of Communication
[3] Pierre Audoin Consultants
[4] Informa's World Telecoms Financial Benchmarks database

-ends-

About Sigma Systems
Sigma Systems is the proven global leader in delivering advanced IP service fulfilment solutions. Sigma Systems' powerful solutions enable the world's Next-Generation Operators (NGOs) to Deliver a Rich Consumer Experience through communications and entertainment services—over any access technology to any device. The company's award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, broadband, video, and triple-play and quad-play services. NGOs around the globe — including Bell Aliant, Cox, Rogers, TELUS, YouSee, NETServicos, Technology Networks, iTSCOM and ZON Multimedia — trust Sigma Systems for service transformation and innovative solutions with market-leading expertise for the delivery of today's—and tomorrow's—new services. For more information about Sigma Systems, visit http://www.sigma-systems.com and follow the company on Twitter at http://twitter.com/sigmasystems.

Editorial contacts
CCgroup, for Sigma Systems
Liv Nixon / Sarah Wilson
Email: [email protected]
Tel: +44 207 5357 220 / +44 207 535 7217

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@ThingsExpo Stories
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lead...
SYS-CON Events announced today that CAST Software will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CAST was founded more than 25 years ago to make the invisible visible. Built around the idea that even the best analytics on the market still leave blind spots for technical teams looking to deliver better software and prevent outages, CAST provides the software intelligence that matter ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.