Welcome!

Containers Expo Blog Authors: Elizabeth White, Liz McMillan, Pat Romanski, Amit Gupta, Stackify Blog

Related Topics: @CloudExpo, Java IoT, Open Source Cloud, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

VCE: Driving the Velocity of Change in Cloud Computing

VCE's new specialized systems are key to de-risking mission critical application deployments

When you think Cloud, whether Private or Public, one of the key advantages that comes to mind is speed of deployment. All businesses crave the ability to simply go to a service portal, define their infrastructure requirements and immediately have a platform ready for their new application. Coupled with that you instantly have service level agreements that generally center on uptime and availability. So for example, instead of being a law firm that spends most of its budget on an in house IT department and datacenter, the Cloud provides an unavoidable opportunity for businesses to instead procure infrastructure as a service and consequently focus on delivering their key applications. But while the understanding of Cloud Computing and its benefits have matured within the industry, so too has the understanding that maybe what's currently being offered still isn't good enough for their mission critical applications. The reality is that there is still a need for a more focused and refined understanding of what the service level agreements should be and ultimately a more concerted approach towards the applications. So while neologisms such as speed, agility and flexibility remain synonymous with Cloud Computing, its success and maturity ultimately depend upon a new focal point, namely velocity.

Velocity bears a distinction from speed in that it's not just a measure of how fast an object travels but also in what direction that object moves. For example in a Public Cloud whether that be Amazon, Azure or Google no one can dispute the speed. Through only the clicks of a button you have a ready-made server that can immediately be used for testing and development purposes. But while it may be quick to deploy, how optimised is it for your particular environment, business or application requirements? With only generic forms the specific customization to a particular workload or business requirement fails to be achieved as optimization is sacrificed for the sake of speed. Service levels based on uptime and availability are not an adequate measure or guarantee for the successful deployment of an application. For example it would be considered ludicrous to purchase a laptop from a service provider that merely stipulates a guarantee that it will remain powered on even though it performs atrociously.

In the Private Cloud or traditional IT example, while the speed to deployment is not as quick as that of a public cloud, there are other scenarios where speed is being witnessed yet failing to produce the results required for a maturing Cloud market. Multiple infrastructure silos will constantly be seen to be hurrying around, busily firefighting and maintaining "the keeping the lights on culture" all at rapid speed. Yet while the focus should be on the applications that need to be delivered, being caught in the quagmire of the underlying infrastructure persistently takes precedent with IT admin having to constantly deal with interoperability issues, firmware upgrades, patches and multi-management panes of numerous components. Moreover service offerings such as Gold, Silver, Bronze or Platinum are more often than not centered around infrastructure metrics such as number of vCPUs, Storage RAID type, Memory etc. instead of application response times that are predictable and scalable to the end user's stipulated demands.

For Cloud to embrace the concept of velocity the consequence would be a focused and rigorous approach that has a direction aimed solely at the successful deployment of applications that in turn enable the business to quickly generate revenue. All the pieces of the jigsaw that go into attaining that quick and focused approach would require a mentality of velocity being adopted comprehensively from each silo of the infrastructure team while concurrently working in cohesion with the application team to deliver value to the business. This approach would also entail a focused methodology to application optimization and consequently a service level that measured and targeted its success based on application performance as opposed to just uptime and availability.

While some Cloud and service providers may claim that they already work in unison with a focus on applications, it is rarely the case behind the scenes as they too are caught in the challenge of traditional build it yourself IT. Indeed it's well known that some Cloud hosting providers are duping their end users with pseudo service portals where only the impression of an automated procedure for deploying their infrastructure is actually provided. Instead service portals that actually only populate a PDF of the requirements which are then printed out and sent to an offshore admin who in turn provisions the VM as quickly as possible are much closer to the truth. Additionally it's more than likely that your Private Cloud or service provider has a multi-tenant infrastructure with mixed workloads that sits behind the scenes as logical pools ready to be carved up for your future requirements. While this works for the majority of workloads and SMB applications, with more businesses looking to place more critical and demanding applications into their Private Cloud to attain the benefits of chargeback etc. they need an assurance of an application response time that is almost impossible to guarantee on a mixed workload infrastructure. As the Cloud market matures and the expectations that come with it with regards to application delivery and performance, such procedures and practices will only be suitable for certain markets and workloads.

So for velocity to take precedent within the Private Cloud, Cloud or even Infrastructure as a Service model and to fill this Cloud maturity void, infrastructure needs to be delivered with applications as their focal point. That consequently means a pre-integrated, pre-validated, pre-installed and application certified appliance that is standardized as a product and optimised to meet scalable demands and performance requirements. This is why the industry will soon start to see a new emergence of specialized systems specifically designed and built from inception for performance optimization of specific application workloads. By having applications pre-installed, certified and configured with both the application and infrastructure vendors working in cohesion, the ability for Private Cloud or service providers to predict, meet and propose application performance based service levels becomes a lot more feasible. Additionally such an approach would also be ideal for end users who just need a critical application rolled out immediately in house with minimum fuss and risk.

While there may be a number of such appliances or specialized systems that will emerge in the market for applications such as SAP HANA or Cisco Unified Communications the key is to ensure that they're standardized as well as optimised. This entails a converged infrastructure that rolls out as a single product and consequently has a single matrix upgrade for all of its component patches and firmware upgrades that subsequently also correspond with the application. Additionally it encompasses a single support model that includes not only the infrastructure but also the application. This in turn not only eliminates vendor finger pointing and prolonged troubleshooting but also acts as an assurance that responsibility of the application's performance is paramount regardless of the potential cause of the problem.

The demand for key applications to be monitored, optimised and rolled out with speed and velocity will be faced by not only Service providers and Private Cloud deployments but also internal IT departments who are struggling with their day to day firefighting exercises. To ensure success, IT admin will need a new breed of infrastructure or specialized systems that enables them to focus on delivering, optimizing and managing the application and consequently not needing to worry about the infrastructure that supports them. This is where the new Vblock specialized systems being offered by VCE come into play. Unlike other companies with huge portfolios of products, VCE have a single focal point, namely Vblocks. By now adopting that same approach of velocity that was instilled for the production of standardized Vblock models, end users can now reap the same rewards with new specialized systems that are application specific. Herein lies the key to Cloud maturity and ultimately the successful deployment of mission critical applications.

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@ThingsExpo Stories
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...