|By RealWire News Distribution||
|February 26, 2013 03:03 AM EST||
Global mobile commerce group identifies HTML5 cloud products and Android in-app as the hottest business opportunities in the mobile ecosystem
MOBILE WORLD CONGRESS, BARCELONA, 25th February 2013 - Android, HTML5 and cloud services will drive the global mobile entertainment market in 2013-2014, representing the key opportunities in the marketplace for carriers, internet merchants, content providers and ad-networks, which make up the Neomobile business ecosystem.
The leading mobile commerce company is on target to achieve an organic 25-30% additional growth in 2013, following a very successful four-year period when it recorded a +50% compound annual growth rate, with a peak of €250 million in total user transactions in 2012.
Strengthening the vision
Neomobile's focus is to market and distribute premium digital content and services to a broader range of mobile devices and screens, reaching more and more smartphones, tablets and soon smart TV users.
"We are the natural mobile internet monetizer for digital companies with compelling consumer products," explained Gianluca D'Agostino, Neomobile CEO. "Our company already works in partnership with carriers around the world to allow mobile users to choose carrier billing instead of OTT solutions when discovering and paying for apps, games, virtual goods and other mobile consumables."
Neomobile's strategy is to combine aggregation and delivery with targeted mobile advertising and easy one-click purchasing and payments, to create a single, inter-connected mobile content ecosystem.
This integrated content network allows partners to monetise mobile goods and assets quickly and efficiently through direct carrier billing. At the same time, it provides a convenient, intuitive and secure mobile commerce experience for end users.
Carrier billing cashes in
Neomobile picked out 2013 as the year when carrier billing comes into its own as the preferred global payment method for mobile apps, content and other digital assets.
"Carrier billing is already easily available to six billion people and it's the only electronic payment channel for the 1.7 billion people worldwide who own a mobile phone but don't possess a bank account," said D'Agostino. "As we've seen in Europe already, as more mobile consumers in emerging markets like India and Latin America swap their feature handsets for smartphones, we expect mobile content demand to surge - and the use of carrier billing to surge with it."
"The benefits of carrier billing versus other competing methods are already clear," he continued. "App stores with carrier billing enjoy a 5X boost in sale conversion rates, which in turn deliver higher pay-outs for developers. Neomobile will be at the forefront of the carrier billing trend in 2013. With agreements already in place with over 260 operators in 70 countries, we expect to announce more global deals with carriers in upcoming months."
HTML5 takes off on all devices; more global growth from Android
Neomobile also predicts an important year ahead for both cloud-based mobile services and HTML5. HTML5's flexibility allows Neomobile to capitalise on its mobile expertise and launch innovative new apps and services that run across the ever-expanding range of smartphones and other mobile devices on the market. Neomobile is set to launch several new HTML5-based apps and content services - including mobile games, video streaming, social networking, and infotainment - in its 11 core markets. Operators and service providers will use the cloud to deliver always-on, cross-device services and web apps created using HTML5.
"As the volume and choice of mobile devices increases, cloud-based services possess a valuable advantage versus native apps, in that they be can be accessed easily and seamlessly by consumers from any type of connected devices," concludes D'Agostino. "We believe that the era of the mobile download is now making way for a wave of cloud and streaming services that is set to widely disrupt the mobile video, music and gaming industries."
The broadening global uptake of Google, Samsung and HTC smartphones, all powered by Android OS, will be another key trend in 2013. Neomobile points to Google Play app store growth as evidence: its revenues grew by 200% in Q4 2012, compared to just 20% growth by the Apple App Store in the same quarter. Neomobile's own Android in-app payment solution enables developers to trigger payment via mobile carriers for premium features and is expected to boost new revenue streams.
Gianluca D'Agostino will be speaking at Mobile World Congress at 1430 CET on Wednesday February 27, in the conference panel session entitled "Back to the future: Mobile Innovation 2023" alongside leading technology companies and executives from Deloitte, Qualcomm and Telefonica Digital.
- ENDS -
Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LatAm and India. Neomobile offers and markets a broad digital content suite to millions of consumers, downloadable or in the cloud, multi-screen (feature phones, PCs, tablets, TVs, smartphones), that is easy to discover and consume.
Neomobile reached a leadership position also in mobile payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. With almost 300 experts in mobile, Neomobile is headquartered in Rome, and also has offices in London, Paris, Madrid, Milan, Reus, São Paulo, Beograd, Istanbul, Berlin, San Francisco, Ciudad De México and Mumbai.
+44 (0)207 033 2660
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
Oct. 8, 2015 05:30 PM EDT Reads: 222
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Oct. 8, 2015 05:30 PM EDT Reads: 139
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 8, 2015 05:30 PM EDT Reads: 223
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Oct. 8, 2015 05:15 PM EDT Reads: 240
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Oct. 8, 2015 05:15 PM EDT Reads: 117
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 8, 2015 05:00 PM EDT
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT.
Oct. 8, 2015 04:30 PM EDT Reads: 7,462
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 8, 2015 02:45 PM EDT Reads: 491
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 8, 2015 02:30 PM EDT Reads: 642
NHK, Japan Broadcasting, will feature the upcoming @ThingsExpo Silicon Valley in a special 'Internet of Things' and smart technology documentary that will be filmed on the expo floor between November 3 to 5, 2015, in Santa Clara. NHK is the sole public TV network in Japan equivalent to the BBC in the UK and the largest in Asia with many award-winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology and will be covering @ThingsExpo Silicon Valley. The program, to be aired during the peak viewership season of the year, will have a major impac...
Oct. 8, 2015 01:00 PM EDT Reads: 254
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 8, 2015 01:00 PM EDT Reads: 757
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 8, 2015 01:00 PM EDT Reads: 471
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 8, 2015 12:45 PM EDT Reads: 505
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at different existing uses of peer-to-peer data sharing and how it can become useful in a live session to...
Oct. 8, 2015 12:00 PM EDT Reads: 602
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 8, 2015 12:00 PM EDT Reads: 573
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 8, 2015 11:00 AM EDT Reads: 724
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 8, 2015 07:00 AM EDT Reads: 5,865
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Oct. 8, 2015 06:00 AM EDT Reads: 756
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 8, 2015 04:00 AM EDT Reads: 540
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Oct. 8, 2015 04:00 AM EDT Reads: 485