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Avangate at CeBIT 2013: The Future of Software Distribution

eCommerce Service Provider to Share Knowledge at the eCommerce Forum

REDWOOD SHORES, CA--(Marketwire - February 26, 2013) - Avangate, the agile Commerce provider trusted by thousands of Software and Cloud Services companies to grow their businesses worldwide, today announced its participation at CeBIT 2013 as both a speaker and exhibitor. From March 5 to 9, Avangate will join the world's number one event for the digital economy, which for 2013 focuses on "shareconomy," the shift from owning to sharing reflected in the rise of Cloud-based applications and the critical need to earn user trust.

eCommerce Park Exhibition
Avangate will exhibit in Hall 6, Stand K18 at the eCommerce Park, which, after just 3 years, has already become an integral part of the technology fair. Avangate is pleased to be part of this dynamic and growing community of eCommerce solution providers.

"Successful digital commerce today requires bringing together deep online eCommerce, subscription billing, and multi-channel distribution. Having the speed and flexibility of a complete commerce solution enables vendors to quickly launch new products, test new business models, and grow globally -- increasingly critical for software and SaaS companies," said Matthijs Koorn, Avangate's Business Development Manager for EMEA. "The digital market today clearly offers many opportunities, as well as many challenges to software and cloud service vendors due to the rapid speed of change and its implications for all the players who sell, deliver, and distribute those goods. Avangate, a leader in digital commerce, already helps thousands of software and SaaS companies navigate these challenges to sell more software and services worldwide."

Avangate Expert Speeches in the eCommerce Forum

Avangate will be hosting multiple expert presentations at the CeBIT eCommerce Forum in Hall 6. Focused on the theme "eCommerce Infrastructures," each talk highlights the current factors and approaches for accelerating sales and electronic distribution of software and SaaS:

- Tuesday, March 5, 2013, 12:50-13:15 / Leveraging the Change in Software Distribution, Matthijs Koorn, Business Development Manager EMEA, Avangate

- Wednesday, March 6, 2013, 15:00-15:25 / Trends in SaaS & Software Distribution, Marc Kriegs, Sales Engineer, Avangate

- Friday, March 8, 2013, 12:00-12:25 / Success Factors for International Software Sales, Matthijs Koorn, Business Development Manager EMEA Avangate B.V.

Meet Avangate -- Evening Event on March 6, 2013
Avangate will also be hosting an exclusive evening event in the CeBIT eCommerce Park on March 6th at 6:00 pm. This "Meet Avangate" event is specifically tailored for SaaS and software companies looking to grow their global software sales with optimized online sales, new revenue models, as well as increased distribution support and customer engagement.

To register for the event and for the chance to win an iPad mini, please visit http://www.avangate.com/lp/meet-avangate-at-cebit-2013.html. First 100 registrants will receive a ticket to attend CeBIT 2013, courtesy of Avangate.

About Avangate

Avangate is an advanced Commerce provider that enables Software and SaaS companies to sell their products via any channel and any model with a view to optimizing both online and offline revenue. Specifically designed for the software and Cloud Services verticals, Avangate's scalable solution includes a full-featured secure eCommerce platform, a partner management system as well as a worldwide affiliate network. Avangate's expertise in the software business helps vendors increase product visibility on the Internet, maximize access to additional selling channels and improve overall software revenue. More information can be found on avangate.com

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