LONDON and SEATTLE, March 14, 2013 /PRNewswire/ -- thePlatform, the leading white-label video publishing company and independent subsidiary of Comcast, today disclosed that its cloud-based video publishing system, mpx, is serving as the central logistics system for BT's newest IP-based TV services in the UK, including BT Vision and YouView from BT.

Major media and entertainment companies around the globe, including five of the largest TV service providers in North America, use thePlatform's mpx video publishing system for managing video across devices. BT, one of the UK's leading providers of TV, broadband, and telephony services, is now deploying its next-generation TV services using mpx. The services deliver an enhanced user experience with live, catch-up, and on-demand TV on new IP-connected set-top boxes.

"thePlatform has a history of success managing video on behalf of some of the largest pay-TV operators and media companies in the world," said Alex Green, director of TV for BT. "thePlatform enables us to simplify many of our back-end processes by providing a centralized video logistics system capable of publishing video to our new set-top boxes, and other IP-connected devices in the future."

"BT is adopting the best aspects of cloud-based video architecture to transform the TV itself," said Ian Blaine, CEO of thePlatform. "For customers like BT, mpx has raised the bar significantly for the OVP (online video platform) category by demonstrating that it can manage actual TV – where the stakes, volumes, and expectations are far higher than on any other screen. Today's announcement with BT is further testament to the scalability of mpx as a comprehensive video management system."

mpx's Role

thePlatform's mpx video management system provides several key functions for BT. Specifically, mpx eases video workflow, coordinates playback data with recommendations engines, and enforces the viewing rights for each subscribing household. mpx's open architecture integrates with a variety of BT's internal systems and technology from other vendors for content delivery, set-top boxes, and user interface software. More information about BT's TV services can be found at www.BT.com. Additional information about thePlatform can be found at www.thePlatform.com. 

About thePlatform

thePlatform™ is the leading white-label video management and publishing company. Media companies rely on thePlatform as their open, central hub for managing, monetizing, and syndicating billions of professionally produced video views annually. The company's services provide unmatched versatility for designing and supporting video businesses on PCs, mobile, and TV. Customers include: A+E Networks, BT, Cablevision, CBC, Comcast, Cox Communications, E!, the Golf Channel, HIT Entertainment, Liberty Global, NBC Local Media, NBC Sports Regional Networks, Outdoor Channel, Oxygen, Rogers, Shaw Media, Style, Syfy, Time Warner Cable, Travel Channel Media, truTV, USA Network, and numerous others. With more than decade history of service, thePlatform is an independent subsidiary of Comcast based in Seattle, Wash. For more information: www.thePlatform.com.

SOURCE thePlatform