Anametrix, the first cloud-based, real-time marketing analytics platform, today announces the appointments of Sales Directors Mark Evans, based in Los Angeles; Kelly Gibson, based in Denver; and Joe Wasco based in New York.

NEWS HIGHLIGHTS

• In the first quarter 2013, Anametrix has hired nearly a dozen new recruits – ranging from sales and client-service professionals to data scientists and product marketers – to meet the increasing demand for multichannel, marketing analytics solutions at Global 2000 companies, top publishers and digital agencies.
• Los Angeles, Calif.-based Sales Director Mark Evans is a 20-year veteran of interactive marketing, media sales and entertainment. Mark has worked with several well-known brands, including AOL/Advertising.com, CBSSports.com, Revolution Money and International Creative Management. Most recently, he was VP of sales for social-media-platform start-up Fan Appz. He is a graduate of UCLA.
• Kelly Gibson, a new sales director based in Denver, Colo., has helped marketers manage multichannel and predictive analytics for traditional- and social-marketing campaigns for nearly 20 years. Before joining Anametrix, she was a founding executive and VP of business development for predictive analytics firm CalmSea for more than three years. She was also a director of B2B and global solutions for vertical marketing leader QuinStreet, where she worked for eight years and increased the number of clients and industry verticals by more than 500 percent in her first year alone. She has also delivered marketing-strategy consulting for a wide range of SaaS and mobile-app vendors that serve the B2C market. She earned her B.S. in business management from Santa Clara University.
• Based in New York, N.Y., Sales Director Joe Wasco has spent nearly 15 years helping Global 2000 brands effectively leverage digital marketing and optimize ROMI (return on marketing investment). Most recently an enterprise social sales manager at Oracle via Vitrue’s acquisition, he has also served as a brand management MBA associate at Nike and an account executive at Sprint. He earned his MBA from RSM Erasmus University in 2009 and his B.A. in history from Claremont McKenna College in 1999.

QUOTE

Jim Schnepp, SVP of sales at Anametrix

“The caliber of marketing analytics sales professionals Anametrix has been able to attract evidences the momentum and compelling value proposition we’ve been able to deliver our client base of Global 2000 B2C brands, publishers and digital agencies. We welcome Mark Evans, Kelly Gibson and Joe Wasco to a very dedicated team committed to helping marketers leverage analytics to substantially improve their ROMI.”

RESOURCES

LinkedIn for Joe Wasco: www.linkedin.com/pub/joe-wasco/4/238/9b3
Twitter for Joe Wasco: https://twitter.com/jwasco
LinkedIn for Kelly Gibson: www.linkedin.com/in/gibsonkelly/
LinkedIn for Mark Evans: www.linkedin.com/in/imarkevans
Twitter for Mark Evans: https://twitter.com/iMarkEvans

ABOUT ANAMETRIX

Anametrix transforms businesses with marketing analytics. We collect, analyze and make sense out of data across all marketing channels in real time to enable marketers to discover new truths about customers, prospects and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.