Welcome!

Containers Expo Blog Authors: Derek Weeks, Mehdi Daoudi, Kevin Benedict, Pat Romanski, Liz McMillan

Related Topics: @DXWorldExpo, Microsoft Cloud, Cognitive Computing , @CloudExpo, Apache, SDN Journal

@DXWorldExpo: Article

Sentiment Analytics in SQL Server

Semantic search builds upon the existing full-text search feature in SQL Server,

Sentiment analytics is an emerging technology enabler for enterprises to extract the sentiments, opinions and emotions from their Big Data sources, so that enterprises can predict the potential acceptance of their products and offerings. This goes a long way in defining the success of the enterprise. As mentioned in my earlier posts it's always better to explore the extensions from the existing investments so that the enterprises get the best out of their existing investments. In this context the following notes throw some light on how sentiment analytics can be performed with SQL Server databases.

Semantic Search in SQL Server
Semantic search builds upon the existing full-text search feature in SQL Server, but enables new scenarios that extend beyond keyword searches. While full-text search lets you query the words in a document, semantic search lets you query the meaning of the document. Solutions that are now possible include automatic tag extraction, related content discovery, and hierarchical navigation across similar content.

There are two major functionalities that are part of Semantic Search Features, which can help when doing Sentiment Analytics.

  • Finding the key phrases in a document, ‘semantickeyphrasetable' TSQL procedure works on a table that consists of Text columns analyses them and returns the key phrases found in the specific text column. This function also returns a score, which specifics the statistical significance of the key phrase within the document.
  • Finding the key phrases that makes two documents similar or related to one another, ‘semanticsimilaritydetailstable' TSQL procedure works on a source text column and a matched text column on a table and returns all the key phrases that are common between the two documents mentioned.

With the above functions we can extract the key phrases within the documents as well as find the matching documents for a document of interest.

Mapping Semantic Search with Sentiment Analytics
The following table explains the typical attributes of sentiment analytics tool and how SQL Server with Semantic Search feature can be fit to that purpose.

Sentiment Analytics Requirement

SQL Server Feature Mapping

Natural Language Processing

The full text indexing options that enables semantic search accepts the language as a parameter. As per the documentation most of the languages like German, English, French, Italian, and Russian  are supported.

Text Analytics

The above mentioned options like the extraction of key phrases together with the Full Text Search features provides a solid building block for Text Analytics.

Storage & Indexing

Both the Full Text and Semantic Search indexes are supported with the storage optimization and flexibilities provided by SQL Server in the form of file group and data file placement.

Transformation

The sentiment analytics is not a one-stop process. With the building blocks provided by Semantic Search, multiple iterations of the key phrases and their relevance ranking needs to be transformed to get the results. SQL server options like SSIS and / or TSQL transformation procedures can play a vital role here.

Analytical Models

The process of classifying sentiments require complex algorithms like ‘Naïve Bayes' which have been already supported by SSAS (SQL Server Analysis Services). With the tight integration between SSAS and SQL Server utilizing these pre built algorithms in to sentiment analytics is quite possible.

Performance / Scalability / Big Data

While Sentiment Analytics can be done without Big Data, generally social media, click stream feeds and other unstructured data been the source for sentiment analytics. Technologies like Polybase which provides seamless integration between Hadoop HDFS stored data with SQL server tables will be an easier choice for sentiment analytics.

Also time consuming process like text extraction, indexing have been optimized using scale up capabilities of SQL Server core engine.

Summary
Utilizing sentiment analytics to promote their marketing campaigns and to improve the product offering will be a key project in most of organizations. With the growth of unconventional data sources the integration of text analytics is also an important aspect. While there are other choices, SQL Server with the integration of other supporting products mentioned above can be an effective choice for performing sentiment analytics.

More Stories By Srinivasan Sundara Rajan

Highly passionate about utilizing Digital Technologies to enable next generation enterprise. Believes in enterprise transformation through the Natives (Cloud Native & Mobile Native).

@ThingsExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
DevOps at Cloud Expo – being held June 5-7, 2018, at the Javits Center in New York, NY – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Among the proven benefits,...
@DevOpsSummit at Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, is co-located with 22nd Cloud Expo | 1st DXWorld Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait...
SYS-CON Events announced today that T-Mobile exhibited at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on qua...