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Thoughts from VMworld 2013

The big announcements coming out of VMworld 2013 were vCloud Hybrid Services

Before flying off to San Francisco last week, I made some notes about what I was looking forward to hearing at VMworld 2013. It has been a year since Pat Gelsinger took over as CEO, and having worked (indirectly) under him during my days at EMC, I knew that he had outstanding experience at driving change from within and building strong engineering foundations.

The big announcements coming out of VMworld 2013 were vCloud Hybrid Services (vCHS), NXS Network Virtualization Platform, and enhancements to vSphere 5.5 including the GA of VSAN (storage) functionality.


Many people saw these announcements and focused their initial analysis on how VMware was creating new competition with the likes of Amazon AWS (cloud), Cisco (networking) or the entire external storage industry (EMC/NetApp/HP/Dell/Nutanix/Simplivity/Tintri/etc.).

I saw things somewhat differently, thanks to a great conversation that I had with Rodrigo Flores (@RFFlores) during a dinner on Monday night. Rodrigo is one of the smartest and most pragmatic people in our industry, especially when it comes to the topic of how companies change with respect to the use of technology. During that conversation, we focused on how the major shifts (especially within an Enterprise) are often driven less by technology and much more so by removing user/usage friction and shifts in IT buying centers.

In everything I heard at VMworld, it dawned on me that VMware is poised to significantly change several buying centers within Enterprise/Government IT. They already own the most expensive portion of the Data Center (server virtualization and network-switching edge) and now they are attempting to leverage this to expand into application, network and storage buying centers.

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More Stories By Brian Gracely

A 20 year technology veteran, Brian Gracely is VP of product management at Virtustream. He holds a CCIE #3077 and an MBA from Wake Forest University.

Throughout his career Brian has led Cisco, NetApp, EMC and Virtustream into emerging markets and through technology transitions. An active participant in the virtualization and cloud computing communities, his industry viewpoints and writing can also be found on Twitter @bgracely, on his blog Clouds of Change and his podcast The Cloudcast (.net). He is a VMware vExpert and was named a "Top 100" Cloud Computing blogger by Cloud Computing Journal.

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