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Tech Image Accelerates Public Relations Agency Growth with Digital PR Best Practices

Tech Image, a leading national PR agency that uses the latest digital strategies to help clients tell their stories more effectively, announced several new client wins.

Six new clients hired Tech Image recently in order to promote themselves with digital best practices for media outreach. Digital Public Relations includes optimizing content for organic search visibility, digital influencer outreach, social media marketing, mobile content, and keyword research. This is in addition to the inclusion of rich media along with analytic measurements.

“90% of all our media interactions today are screen based,” explains Dan O’Brien, Chief Executive of Tech Image. “These interactions take place in the ‘digital sales channel’ and are the foundation of all of our purchasing decisions. At Tech Image, we focus on populating this channel with media coverage, trend data, and content that reinforces our clients’ unique value and is optimized for better search results. These digital best practices allow for a robust media presence that accelerates visibility for our clients’.”

By the end of 2013 there will be more mobile connected devices than people on earth. Typical mobile users check their phones more than one hundred and fifty times per day requiring that content is created specifically for our mobile society.

“Technology has always been the focus of Tech Image,” said Mary Conley Eggert, President of the agency. “With the shifting media landscape, technology has become a critical enabler of PR, and the Tech Image name reflects our ability to leverage today’s technologies to help clients gain competitive advantage.”

The new additions to the Tech Image client roster include:

  • BladeRoom USA: BladeRoom USA is a 50/50 Joint Venture between BladeRoom Group and Rosendin Electric, delivering turnkey BladeRoom data centers throughout North America. The BladeRoom System offers flexible permanent data centers designed to full building codes with all the benefits of a fast and scalable modular approach and the lowest proven energy consumption of any data center available in the market.
  • Gravitant: Gravitant provides technology solutions that help enterprise IT organizations effectively meet business needs by optimizing their use of cloud computing. It enables the pragmatic consumption of multi-cloud computing to help enterprises achieve agility, responsiveness, and cost optimization across multiple cloud service providers.
  • IBS: International Business Systems (IBS) is a leading global integrated ERP and supply chain distribution software solution provider. For almost 35 years, IBS has helped customers streamline, automate and accelerate their distribution network processes, and drive profitability and efficiencies.
  • Infogix: Many of the world’s largest enterprises depend on Infogix to transform their operations. Through the use of Infogix solutions, customers are able to control, analyze, and improve their operations by realizing the full value of the Infogix Business Operations Management solution.
  • Vision Solutions: Vision Solutions® is a provider of cloud protection and recovery, high availability, disaster recovery, migration and cross-platform data sharing solutions for IBM Power Systems, Windows, Linux, AIX and cloud computing.
  • VMUG: The VMware User Group (VMUG) is an independent, customer-led organization made up of more than 80,000 members globally, created to maximize members’ use of VMware and partner solutions through knowledge sharing, training, collaboration, and events.

Each new client signed on after seeing first hand examples of Tech Image’s digital public relations best practices and how they would be applied to their business.

For more information on Tech Image’s methods, case studies, and client success stories, please visit Tech Image PR, follow Tech Image PR on Facebook, and follow the conversation on Twitter @TechImagePR (#digitalPR, #contentmarketing).

About Tech Image

Tech Image is a national, award-winning PR agency whose proven approach to integrating traditional and digital PR best practices helps clients tell their stories more efficiently and effectively. Founded in 1993, Tech Image implements the latest digital media and mobile strategies, beginning with a strategic positioning analysis that strengthens differentiation. Its unique approach to media research utilizes keywords, social media and new tools that reveal the most influential voices, leading to highly successful programs that deliver measurable results. Clients include Allstate Insurance, BladeRoom, Cisco, International Business Systems (IBS), NEC Display Solutions, and Vision Solutions. Tech Image is a wholly-owned subsidiary of SmithBucklin, the association management and services company more organizations turn to than any other. Tech Image is a member of the Worldcom Public Relations Group, the world's leading partnership of independently owned public relations counseling firms. Learn more at techimage.com or call 1-888-4-TECH-PR (1-888-483-2477).

About SmithBucklin

SmithBucklin is the association management and services company more organizations turn to than any other. Founded in 1949, the company’s mission is to drive growth for its client organizations and provide uncompromised stewardship for their long-term prosperity. SmithBucklin provides full-service management and high-impact specialized services to trade associations, professional societies, technology user groups, corporations, government institutes/agencies and other nonprofit organizations. SmithBucklin’s offices are located in Chicago, Washington, D.C., Old Lyme, Conn., St. Louis, St. Paul, Minn. and San Ramon, Calif. and the SmithBucklin + MCI Worldwide Partnership provides client organizations with seamless association and event management services from more than 40 offices throughout the world. The company is 100 percent employee-owned. For more information, please visit www.smithbucklin.com or call 1-800-539-9740.

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