|By Business Wire||
|January 9, 2014 09:43 PM EST||
Day two of the 2014 International CES® brought leaders from Twitter, Facebook, MediaLink, Salesforce Exact Marketing Cloud, MillerCoors and Ford to the CES stage during the Brand Matters keynote, while tech policy issues were addressed during select SuperSessions. The diverse range of the 2014 CES demonstrates that every major technology company participates in the show by exhibiting, speaking, sponsoring, attending or holding co-located events and business meetings. Owned and produced by the Consumer Electronics Association (CEA)®, the 2014 CES, the world’s gathering place for all who thrive on the business of consumer technologies, runs through Friday, January 10.
“Innovation is the lifeblood of the consumer technology industry and the show floor and conference sessions at the 2014 International CES are invigorating and energizing as fresh ideas, breakthrough technologies and new ways of doing things come to life,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “From the biggest technology companies in the world to startup entrepreneurs, CES shows off the industry’s latest developments and discoveries on the show floor and through our dynamic conference programming.”
Michael E. Kassan, chairman and CEO of MediaLink, moderated back-to-back discussions on brand marketing in a connected world during the Brand Matters keynote. The first panel featured Dick Costolo, CEO of Twitter and Maurice Lévy, chairman and CEO of the Publicis Groupe. The conversation explored integrated marketing strategies that connect with consumers across platforms, and the importance of trust and privacy when engaging directly with consumers. “In a digital world, successful campaigns approach marketing as content, rather than as disruptions to content,” said Costolo. “Message amplification via social networks and the ability to leverage the second screen are also key to brand marketing success.” As marketers focus more energy on mobile strategies and social media, they must be mindful of data security and consumer privacy. Lévy, said, “Many consumers choose not to opt out of targeted marketing in their social media feeds because they don’t want to miss out on useful information, or on building relationships with brands or on special offers.”
The second panel featured executives from Salesforce ExactTarget Marketing Cloud, MillerCoors, Ford Motor Co., and Facebook. Participants on both panels discussed the importance of creating integrated marketing campaigns across platforms that include clients, advertising agencies and media – all working together to speak to consumers. The panel agreed that it’s almost impossible to work in silos, and that today boundaries are blurred.
Gary Shapiro, president and CEO, CEA hosted U.S. Secretary of Commerce Penny Pritzker on the CES stage during the “Innovation: Keeping America Open for Business SuperSession” to talk about ways to spur economic growth. Secretary Pritzker opened saying she was amazed by the show and that “to see innovation and entrepreneurship come to life in front of me at the show is a Commerce Secretary’s dream.” She is committed to pushing her office’s strategic focus on innovation and said that she “wants everyone walking through the department of my office to know that America is open for business, and that we are very committed to expediting and supporting advanced manufacturing.” The Secretary’s highest business priorities are free trade and immigration reform. When asked about how America is perceived in other countries, the Secretary said, “The world is thirsty for our type of entrepreneurship.”
New Federal Communications Commission (FCC) Chairman Tom Wheeler made his first CES appearance as FCC Chairman during a one-on-one conversation with Shapiro. Shapiro opened the discussion by praising Wheeler for “hitting the ground running” and for focusing on big issues that need to be tackled, like the upcoming TV broadcast spectrum Incentive auctions. In the next 18 months, the FCC will undertake three spectrum auctions, the H Block auction in two weeks, the 1755-1850 MHz band auction this summer, and the TV broadcast spectrum incentive auctions in mid-2015. Wheeler said that “there has never been a time of greater opportunity for broadcasters” in regard to the auctions. In addition to broadcasters having the opportunity to sell their spectrum, the FCC is changing rules so that broadcasters can share spectrum in the 6 MHz band. Wheeler said that he hopes that broadcasters will see this as a “risk free opportunity.” Among many goals, Wheeler hopes that during his tenure as chairman, the FCC will accomplish the TV broadcast spectrum incentive auctions and also use broadband networks to change the nature of education through supporting eRate to connect schools.
The “CES 2015: How Today's Emerging Technologies will Affect Tomorrow's Devices SuperSession” featured executives from some of the top names in the world of emerging technology who discussed what will take center stage at CES in the years to come. Brian Heater, director of media at Engadget, moderated the SuperSession, which included panelists from Leap Motion; Oculus VR; Pebble Technology; and 3D Systems Inc. The panelists touted CES as the place where startups can make their business a success, since “high tech is high touch.” Looking towards the future, Pebble will focus on applications that sync with its smart watch, Oculus will concentrate on its consumer product, 3D Systems will focus on where 3D printing will be in the home and Leap Motion will continue to embed into new form factors.
The second annual CEA MoDev Hackathon featured nearly 100 award winning developers competing individually and as teams for up to $100,000 in cash and prizes. Apps were awarded for innovative integration with Microsoft, Amazon, Samsung, Sony and Modev. App Projects from Travel Channel Cities Metro, Travel Offers, Travel Swipe, Travel Channel Navigator and Travel Live were awarded top honors. The Journey Live app was selected as the grand prize winner.
Day two of the International CES wrapped with the Leaders in Technology dinner which featured keynote speaker Bre Pettis, CEO and co-founder of MakerBot, a leader in desktop 3D printing. Underscoring this hot trend, for the first time there is a 3D Printing TechZone at CES with more than 30 companies showing the latest technology. Pettis discussed how MakerBot got to the 2010 CES by winning a booth at a CE Week competition and how CES has helped his company grow. “We have a very engaged community that is sharing designs and is busy making things,” he explained. He went on to describe three new 3D printers that MakerBot is launching at the 2014 CES and detailed the products the printers can create including prosthetics that kids normally can't afford and a soccer ball that generates light based on its kinetic activity. Pettis then described MakerBot’s philanthropic goal of providing a printer to every school in America.
Day three of the 2014 CES was highlighted by the Last Gadget Standing and Mobile Apps Showdown competitions. The Last Gadget Standing competition challenged contenders to present fast-paced product demos to a live CES audience. Co- hosts Gary Dell’Abate and Jon Hein from SiriusXM Radio’s Howard Stern channels hosted the competition, and winners were selected through an applause-o-meter. The winner of the product “most likely to change the face of technology,” was a Bluetooth-enabled deadbolt that is managed through a smart phone. A separate online vote awarded the top prize to the Skulpt Aim, a body fat/muscle-quality measurement device. A full list of finalists is available here.
Password Box, a password management app with a social twist, took home the top prize at the 2014 Mobile Apps Showdown sponsored by Living in Digital Times. The fully-encrypted app lets you instantly login to your go-to websites and apps without having to type in your password. You can also track credit cards, passports and other sensitive data and securely share information with friends through the app. Emceed by Gary Dell'Abate and Jon Hein from Sirius XM, the showdown featured four-minute elevator-pitch-style presentations from 10 semifinalist app developers, selected ahead of time by a team of expert panelists and Living in Digital Times readers. The winner was chosen by crowd applause. Ballerz, an app that helps players find pickup basketball games in their area based on skill level, was the online showdown winner. Ballerz was developed by a group of active duty naval officers who found that playing sports reduced stress and boosted morale on the base. A complete list of semi-finalists and ”app-reneurs” can be found online.
Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $208 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: http://www.cesweb.org/social.
2014 International CES
January 7-10, 2014, Las Vegas, NV
CEA Winter Break
March 18-21, 2014, Vail, CO
Digital Patriots Dinner
April 29, 2014, Washington, DC
CES on the Hill
April 30, 2014, Washington, DC
2014 Technology & Standards Spring Forum
May 19-23, 2014, Seattle, WA
June 23-27, 2014, New York, NY
CE Week Exhibits
June 25-26, 2014, New York, NY
- CE Week Exhibits
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Sep. 1, 2015 01:00 PM EDT
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Sep. 1, 2015 12:45 PM EDT Reads: 479
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Sep. 1, 2015 12:30 PM EDT Reads: 914
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Sep. 1, 2015 12:15 PM EDT Reads: 250
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Sep. 1, 2015 11:45 AM EDT Reads: 324
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Sep. 1, 2015 11:45 AM EDT Reads: 676
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Sep. 1, 2015 11:15 AM EDT Reads: 296
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Sep. 1, 2015 09:45 AM EDT Reads: 243
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Sep. 1, 2015 09:00 AM EDT
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Sep. 1, 2015 08:00 AM EDT Reads: 169
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Sep. 1, 2015 08:00 AM EDT Reads: 181
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Sep. 1, 2015 08:00 AM EDT
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Sep. 1, 2015 03:00 AM EDT Reads: 467
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 31, 2015 09:00 PM EDT Reads: 382
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 31, 2015 02:30 PM EDT Reads: 429
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 205
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 560
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 494