|By Michael Bushong||
|January 28, 2014 11:00 AM EST||
We are a few short days away from the biggest spectacle in sports – the Super Bowl. It is impossible to avoid talk this week of Peyton Manning, the Denver Broncos, the Seattle Seahawks, and the NFL in general. But does the NFL have anything to teach tech industries?
The NFL is a massively successful franchise by almost any measure. Despite a rash of recent scandals including a pay-for-injury bounty program and a major law suit and settlement tied to concussions, the league continues to grow its fan base – both in the US and abroad – while raking in record numbers of viewers and revenue. At the heart of the NFL’s resilience when it comes to scandal and its seemingly bottomless pit of revenues is an uncanny to reinvent itself.
In fact, it is the NFL’s overall position on its own evolution that has secured its place at the top of the entertainment pantheon.
Instant Replay in the NFL
The NFL adopted instant replay in 1986 after a fairly healthy debate. Detractors would point out that part of the history of the NFL was that the game was officiated by humans, complete with their flaws. Games had been decided in the past by a team of officials who had to get it right in the moment, and changing that would somehow alter the NFL’s traditions. But it took only a few high-profile officiating mishaps played back on national television to sway sentiment, and in 1986, by a vote of 23 to 4 (with one abstaining), the NFL ushered instant replay into the league.
But instant replay’s first stint in the NFL lasted only until 1992. In its first incarnation, instant replay ranged from effective to wildly unpopular. The rules for which plays could be reviewed was not always clear. The process was slow and at times awkward, making games take too long. And the original incarnation of instant replay allowed officials to review their own calls, which led to somewhat maddening outcomes.
Instant replay went dark until making its triumphant return in 1999. With a few process tweaks (coaches being able to challenge specific calls) and the advance of technology (HD and more angles), the system is clearly here to stay.
But what is so important about how the NFL rolled out instant replay? And how does this apply to networking?
Instant Replay and Networking
First, it is worth noting that instant replay was not a unanimous choice. There were detractors – members of the Old Guard who thought that the new way of doing business was too big a departure from the past. In networking, we face much of the same. There are countless people who fight change at every step because it is not consistent with the old way of doing things. They cling to their technological religion while the rest of the world moves forward. It’s not that their experiences are not not relevant or even not important, but their inability to work alongside the disruptors means that those experiences are kept private, forcing the New Guard to stumble over many of the same obstacles. This is not good for anyone.
Second, we should all realize that instant replay was tried and it failed. But despite the failure, the NFL was able to bring it back to the great benefit of the game. As the SDN revolution wages on, there are people who point to the past. They say clever things like “All that is old is new again” or they refer derisively to past attempts the industry has made to solve some of the same problems being addressed by SDN today.
But if ideas were permanently shelved because of setback or failure, where would we be? Using the past as a compass for the future is helpful; clinging to the past and using it to justify a refusal to move forward is destructive.
And finally, the NFL has shown a remarkable ability to iterate on its ideas. Instant replay was successful in its second run because of the changes the NFL made. New technology will not be invented with perfect foresight. The initial ideas might not even be as important as the iterative adjustments. We need to embrace failure and use it to adapt and overcome. By not being religious about its history, the NFL has successfully evolved. The question for networking specialists everywhere is to what extent our own industry is capable of setting aside its sacred cows.
Rushing, West Coast Offense, Hurry-Up Offense
Football is remarkable in how much it changes over time. Decades ago, offense was all about having a good running back. The passing game was an afterthought, used to lure defenders away from the line of scrimmage. Those days yielded to a more pass-happy time featuring the San Diego Chargers’ Air Coryell offense and the Houston Oilers Run and Shoot. Those teams handed the offensive mantle over to Bill Walsh’s West Coast Offense. Then we saw New Orleans’ more vertical passing attack. And now we have the whole hurry-up offense.
It almost doesn’t matter what is different between these systems. That so many systems have been able to thrive is what is amazing. The NFL, despite its traditions, seems most committed to reinventing itself. And for every one of these offensive systems, there are a dozen others that failed to catch on.
Evolution and Networking
The NFL has figured out that they are a league that thrives on new ideas. Whether its the NFL as a whole, or individual teams and players, the entire league is committed to trying new things. That commitment has created a hyper-fertile breeding ground for new ideas. It is no surprise that the league has managed to reinvent itself every few years, much to the delight of its legions of fans.
Networking is going through an interesting time. This period of 3-4 years might very well be looked on as a Golden Era for networking. The amount of new ideas that are being tested in the marketplace right now is amazing. SDN, NFV, DevOps, Photonic Switching, Sensor Networking, Network Virtualization… and the list goes on. But these new ideas came on the heels of what really were the Dark Ages. After the Dot.com bust, the networking world went dark. Sure, there were new knobs and doodads that were useful for folks, but as an industry, the innovation was pretty incremental.
So when this Golden Era of Networking is over, which networking industry will we have? Will we return to the Dark Ages, or will we end up in another Period of Enlightenment? If the NFL is any indication of what continuous innovation looks like, it would seem the better answer is to embrace the new ideas. But are we culturally prepared to continue embracing disruption? Are we collectively unafraid of failure enough that this type of future suits us? If you ask me, we have to be.
Defense Wins Championships
There is an old saw that goes “Defense wins championships.” At this time of year, it gets trotted out as one of those universal truths. But here’s the reality: evolution wins championships. In the NFL, offenses and defenses win about the same amount (a slight nod to defenses, but only by a hair). It’s a team’s ability to evolve over the years – and even during the game – that dictates success.
Our industry is no different. We have our own Old Guard that talks about past technologies with the kind of reverence that you see when historians put on their smoking jackets and grab their pipes. But our industry is defined by its future more than its past. There is a lot to learn from our history, but if we let those teachings get in the way of our future, we will be no better off than we are now.
So when you are grabbing a beer or diving into that 7-layer dip at whatever Super Bowl party you end up at, talk about the role of innovation and how it reigns supreme over those dusty old defenses.
[Today's fun fact: Clans of long ago that wanted to get rid of their unwanted people without killing them used to burn their houses down, hence the expression "To get fired." I wonder where the term "lay off" came from then?]
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
Sep. 30, 2016 09:15 AM EDT Reads: 3,020
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Sep. 30, 2016 09:15 AM EDT Reads: 3,045
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Sep. 30, 2016 08:45 AM EDT Reads: 112
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 30, 2016 08:45 AM EDT Reads: 4,473
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 30, 2016 08:15 AM EDT Reads: 1,704
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Sep. 30, 2016 08:15 AM EDT Reads: 554
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Sep. 30, 2016 08:00 AM EDT Reads: 2,167
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Sep. 30, 2016 08:00 AM EDT Reads: 2,821
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Sep. 30, 2016 08:00 AM EDT Reads: 151
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 30, 2016 08:00 AM EDT Reads: 4,220
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Sep. 30, 2016 07:30 AM EDT Reads: 190
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
Sep. 30, 2016 07:15 AM EDT Reads: 2,246
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 30, 2016 07:15 AM EDT Reads: 3,274
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Sep. 30, 2016 07:00 AM EDT Reads: 3,468
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 30, 2016 06:00 AM EDT Reads: 1,267
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 30, 2016 05:30 AM EDT Reads: 1,284
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 30, 2016 05:00 AM EDT Reads: 1,894
As ridesharing competitors and enhanced services increase, notable changes are occurring in the transportation model. Despite the cost-effective means and flexibility of ridesharing, both drivers and users will need to be aware of the connected environment and how it will impact the ridesharing experience. In his session at @ThingsExpo, Timothy Evavold, Executive Director Automotive at Covisint, will discuss key challenges and solutions to powering a ride sharing and/or multimodal model in the a...
Sep. 30, 2016 04:45 AM EDT Reads: 683
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Sep. 30, 2016 04:45 AM EDT Reads: 4,730
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
Sep. 30, 2016 04:45 AM EDT Reads: 1,411