Welcome!

Containers Expo Blog Authors: Liz McMillan, Elizabeth White, Pat Romanski, Radu Gheorghe, Gordon Haff

News Feed Item

Microsoft Lync: Market Impact and Growth Potential

LONDON, Feb. 5, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Microsoft Lync: Market Impact and Growth Potential

Transformational Force or a Market Byproduct

Microsoft's portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. This report evaluates the current competitive position of Microsoft Lync and discusses where Lync-based solutions will stand in coming years. The study also assesses the impact of Microsoft Lync on channel and technology partners and competitors.

Introduction

The first iteration of Microsoft's unified communications (UC) platforms, Live Communications Server (LCS), was unveiled to the industry ten years ago. Ever since then Microsoft's initiatives in the unified communications and collaboration (UCC) market have remained a persistent and lively topic of discussion among all parties with a stake in the industry.

Primarily an enterprise presence and instant messaging engine which displaced Exchange Instant Messaging, LCS was designed and positioned as complimentary and a value-add not only for other Microsoft platforms, including Active Directory, SQL, Exchange and more, but also for third-party communications platforms such as private branch exchanges (PBX) and conferencing platforms. As Microsoft gained experience and expertise in the realm of real-time communications applications development and integration, the Redmond-based company increased its appetite and set its sights on a bigger slice of the communications market. Opportunities and greater control could be gained by relying less on third-parties for core real-time voice and video elements—Microsoft could develop these on its own.

It has not been a swift or elegant 10-year journey from its beginning to what Microsoft's UCC portfolio is today. The company has transitioned from LCS to Office Communications Server 2007 (OCS), and eventually to Lync 2013. PlaceWare (later rebranded as LiveMeeting), Skype, and Yammer were also acquired along the way. With each step Microsoft has added functionality and changed its game plan—ultimately disrupting the nature of the overall UCC landscape for partners, competitors, and customers alike. Due to its assets and influence in the IT software market as well as its track record the company is poised to play a heavy hand in the evolution of enterprise communications for years to come. This article will examine Microsoft's present impact on the UCC market and will provide a perspective on its future role in enterprise communications.

The Evolving Enterprise Communications Marketplace

Forward-thinking businesses acknowledge the value of UCC and have rolled out strategies and business plans for the integration of existing tool sets with new investments in communications infrastructure and services. The move to fully integrated real-time collaboration capabilities is an evolutionary path for almost all customers. In Phase I, or the traditional phase, enterprises have separate voice, data, and video networks; many companies are still in this phase today. With the growing build-out of IP communications networks enterprises are now moving to Phase II, or converged communications. In the next Xto X years, we expect many organizations to move to Phase III, in which most communications and collaboration applications will be integrated, or unified, with one another and with critical business processes.

Microsoft's portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. In fact, Microsoft was largely instrumental in establishing the term unified communications as the next big trend in enterprise communications and promoting its own, desktop-centric view of the technology and its value proposition.

The following section details some aspects and trends of the UCC market that we believe strongly impacted Microsoft's strategic direction, as well as those that were directly or indirectly driven by Microsoft's product development and marketing efforts.

Applications Convergence: After more than 10-years into the era of voice and data network convergence, customer expectations have changed. The operational value propositions of a single IP network for both voice and data are well established. Now customers are demanding the next step in IP communications architecture efficiency. Today's market is saturated with IP telephony, multimedia conferencing, enterprise instant messaging, unified messaging, mobility and other applications—all promising productivity and efficiency benefits. While these applications are being deployed by customers seeking the benefits of convergence they are still often deployed in silos or for specific work groups or locations due to budget, complexity and other restraints. Before performing more extensive roll-outs many customers are demanding better operational results and improvements in ease of use in order to encourage user adoption and ensure utilization of their investments. The demand for applications convergence is market driven.

Communications and IT Convergence: While other UCC developers concentrated on the operational and user needs through voice and data network convergence the IT stack was largely left as its own silo. Microsoft stayed close to its core strength as its company leaders saw opportunity and a competitive advantage in converging the communications and IT domains. Microsoft responded by pushing the user communications experience to the desktop, and into the IT domain for administrators. For end users Microsoft's aim is to unify the desktop experience with access to both business productivity and communications capabilities. For enterprise internal support organizations, Microsoft's approach presents a streamlined set of tools across the two domains. Furthermore, Microsoft's strategy has been well timed with enterprise initiatives to fold their telecom support groups into or move them under their larger IT support teams. Microsoft is a catalyst of communications and IT convergence.

Table of Contents

1. Introduction 3
• The Evolving Enterprise Communications Marketplace 4
• The Lync Value Proposition 7
• Impact on Customers 11
• Impact on Technology Partners 11
• Impact on Channel Partners 12
• Lync Traction and Market Shares 13
• Lync-Skype Integration: Significance and Market Potential 16
• Lync in the Cloud Communications Marketplace 18
Lync v-Dedicated 19
Lync Server 2013 Multitenant Hosting Pack (LHP v2) 20
Lync Server 21
Office 365 and Lync Online 21
• Lync and Microsoft Impact on the Enterprise Telephony and UCC Competitive Landscape 22
• Competitor Response to Microsoft Lync 23
2. Conclusion 25
3. Legal Disclaimer 27
4. The Frost & Sullivan Story 28

Read the full report:
Microsoft Lync: Market Impact and Growth Potential
http://www.reportbuyer.com/telecoms/misc_telecoms/microsoft_lync_market_impact_growth_potential.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=VOIP

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.