Welcome!

Virtualization Authors: Dana Gardner, Elizabeth White, Liz McMillan, Paul Speciale, Carmen Gonzalez

News Feed Item

Microsoft Lync: Market Impact and Growth Potential

LONDON, Feb. 5, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Microsoft Lync: Market Impact and Growth Potential

Transformational Force or a Market Byproduct

Microsoft's portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. This report evaluates the current competitive position of Microsoft Lync and discusses where Lync-based solutions will stand in coming years. The study also assesses the impact of Microsoft Lync on channel and technology partners and competitors.

Introduction

The first iteration of Microsoft's unified communications (UC) platforms, Live Communications Server (LCS), was unveiled to the industry ten years ago. Ever since then Microsoft's initiatives in the unified communications and collaboration (UCC) market have remained a persistent and lively topic of discussion among all parties with a stake in the industry.

Primarily an enterprise presence and instant messaging engine which displaced Exchange Instant Messaging, LCS was designed and positioned as complimentary and a value-add not only for other Microsoft platforms, including Active Directory, SQL, Exchange and more, but also for third-party communications platforms such as private branch exchanges (PBX) and conferencing platforms. As Microsoft gained experience and expertise in the realm of real-time communications applications development and integration, the Redmond-based company increased its appetite and set its sights on a bigger slice of the communications market. Opportunities and greater control could be gained by relying less on third-parties for core real-time voice and video elements—Microsoft could develop these on its own.

It has not been a swift or elegant 10-year journey from its beginning to what Microsoft's UCC portfolio is today. The company has transitioned from LCS to Office Communications Server 2007 (OCS), and eventually to Lync 2013. PlaceWare (later rebranded as LiveMeeting), Skype, and Yammer were also acquired along the way. With each step Microsoft has added functionality and changed its game plan—ultimately disrupting the nature of the overall UCC landscape for partners, competitors, and customers alike. Due to its assets and influence in the IT software market as well as its track record the company is poised to play a heavy hand in the evolution of enterprise communications for years to come. This article will examine Microsoft's present impact on the UCC market and will provide a perspective on its future role in enterprise communications.

The Evolving Enterprise Communications Marketplace

Forward-thinking businesses acknowledge the value of UCC and have rolled out strategies and business plans for the integration of existing tool sets with new investments in communications infrastructure and services. The move to fully integrated real-time collaboration capabilities is an evolutionary path for almost all customers. In Phase I, or the traditional phase, enterprises have separate voice, data, and video networks; many companies are still in this phase today. With the growing build-out of IP communications networks enterprises are now moving to Phase II, or converged communications. In the next Xto X years, we expect many organizations to move to Phase III, in which most communications and collaboration applications will be integrated, or unified, with one another and with critical business processes.

Microsoft's portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. In fact, Microsoft was largely instrumental in establishing the term unified communications as the next big trend in enterprise communications and promoting its own, desktop-centric view of the technology and its value proposition.

The following section details some aspects and trends of the UCC market that we believe strongly impacted Microsoft's strategic direction, as well as those that were directly or indirectly driven by Microsoft's product development and marketing efforts.

Applications Convergence: After more than 10-years into the era of voice and data network convergence, customer expectations have changed. The operational value propositions of a single IP network for both voice and data are well established. Now customers are demanding the next step in IP communications architecture efficiency. Today's market is saturated with IP telephony, multimedia conferencing, enterprise instant messaging, unified messaging, mobility and other applications—all promising productivity and efficiency benefits. While these applications are being deployed by customers seeking the benefits of convergence they are still often deployed in silos or for specific work groups or locations due to budget, complexity and other restraints. Before performing more extensive roll-outs many customers are demanding better operational results and improvements in ease of use in order to encourage user adoption and ensure utilization of their investments. The demand for applications convergence is market driven.

Communications and IT Convergence: While other UCC developers concentrated on the operational and user needs through voice and data network convergence the IT stack was largely left as its own silo. Microsoft stayed close to its core strength as its company leaders saw opportunity and a competitive advantage in converging the communications and IT domains. Microsoft responded by pushing the user communications experience to the desktop, and into the IT domain for administrators. For end users Microsoft's aim is to unify the desktop experience with access to both business productivity and communications capabilities. For enterprise internal support organizations, Microsoft's approach presents a streamlined set of tools across the two domains. Furthermore, Microsoft's strategy has been well timed with enterprise initiatives to fold their telecom support groups into or move them under their larger IT support teams. Microsoft is a catalyst of communications and IT convergence.

Table of Contents

1. Introduction 3
• The Evolving Enterprise Communications Marketplace 4
• The Lync Value Proposition 7
• Impact on Customers 11
• Impact on Technology Partners 11
• Impact on Channel Partners 12
• Lync Traction and Market Shares 13
• Lync-Skype Integration: Significance and Market Potential 16
• Lync in the Cloud Communications Marketplace 18
Lync v-Dedicated 19
Lync Server 2013 Multitenant Hosting Pack (LHP v2) 20
Lync Server 21
Office 365 and Lync Online 21
• Lync and Microsoft Impact on the Enterprise Telephony and UCC Competitive Landscape 22
• Competitor Response to Microsoft Lync 23
2. Conclusion 25
3. Legal Disclaimer 27
4. The Frost & Sullivan Story 28

Read the full report:
Microsoft Lync: Market Impact and Growth Potential
http://www.reportbuyer.com/telecoms/misc_telecoms/microsoft_lync_market_impact_growth_potential.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=VOIP

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.
Whether you're a startup or a 100 year old enterprise, the Internet of Things offers a variety of new capabilities for your business. IoT style solutions can help you get closer your customers, launch new product lines and take over an industry. Some companies are dipping their toes in, but many have already taken the plunge, all while dramatic new capabilities continue to emerge. In his session at Internet of @ThingsExpo, Reid Carlberg, Senior Director, Developer Evangelism at salesforce.com, to discuss real-world use cases, patterns and opportunities you can harness today.
All major researchers estimate there will be tens of billions devices – computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!
Noted IoT expert and researcher Joseph di Paolantonio (pictured below) has joined the @ThingsExpo faculty. Joseph, who describes himself as an “Independent Thinker” from DataArchon, will speak on the topic of “Smart Grids & Managing Big Utilities.” Over his career, Joseph di Paolantonio has worked in the energy, renewables, aerospace, telecommunications, and information technology industries. His expertise is in data analysis, system engineering, Bayesian statistics, data warehouses, business intelligence, data mining, predictive methods, and very large databases (VLDB). Prior to DataArcho...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
There will be 50 billion Internet connected devices by 2020. Today, every manufacturer has a propriety protocol and an app. How do we securely integrate these "things" into our lives and businesses in a way that we can easily control and manage? Even better, how do we integrate these "things" so that they control and manage each other so our lives become more convenient or our businesses become more profitable and/or safe? We have heard that the best interface is no interface. In his session at Internet of @ThingsExpo, Chris Matthieu, Co-Founder & CTO at Octoblu, Inc., will discuss how thes...
Last week, while in San Francisco, I used the Uber app and service four times. All four experiences were great, although one of the drivers stopped for 30 seconds and then left as I was walking up to the car. He must have realized I was a blogger. None the less, the next car was just a minute away and I suffered no pain. In this article, my colleague, Ved Sen, Global Head, Advisory Services Social, Mobile and Sensors at Cognizant shares his experiences and insights.
We are reaching the end of the beginning with WebRTC and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) ir...
Can call centers hang up the phones for good? Intuitive Solutions did. WebRTC enabled this contact center provider to eliminate antiquated telephony and desktop phone infrastructure with a pure web-based solution, allowing them to expand beyond brick-and-mortar confines to a home-based agent model. It also ensured scalability and better service for customers, including MUY! Companies, one of the country's largest franchise restaurant companies with 232 Pizza Hut locations. This is one example of WebRTC adoption today, but the potential is limitless when powered by IoT. Attendees will learn rea...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at Internet of @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, will share some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder ...
The Internet of Things (IoT) promises to create new business models as significant as those that were inspired by the Internet and the smartphone 20 and 10 years ago. What business, social and practical implications will this phenomenon bring? That's the subject of "Monetizing the Internet of Things: Perspectives from the Front Lines," an e-book released today and available free of charge from Aria Systems, the leading innovator in recurring revenue management.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges.
There’s Big Data, then there’s really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at 6th Big Data Expo®, Hannah Smalltree, Director at Treasure Data, to discuss how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other mach...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Erik Lagerway, Co-founder of Hookflash, will walk through the shifting landscape of traditional telephone and voice s...
While great strides have been made relative to the video aspects of remote collaboration, audio technology has basically stagnated. Typically all audio is mixed to a single monaural stream and emanates from a single point, such as a speakerphone or a speaker associated with a video monitor. This leads to confusion and lack of understanding among participants especially regarding who is actually speaking. Spatial teleconferencing introduces the concept of acoustic spatial separation between conference participants in three dimensional space. This has been shown to significantly improve comprehe...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, will discuss single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example...