Welcome!

Containers Expo Blog Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Carmen Gonzalez

News Feed Item

Microsoft Lync: Market Impact and Growth Potential

LONDON, Feb. 5, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

Microsoft Lync: Market Impact and Growth Potential

Transformational Force or a Market Byproduct

Microsoft's portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. This report evaluates the current competitive position of Microsoft Lync and discusses where Lync-based solutions will stand in coming years. The study also assesses the impact of Microsoft Lync on channel and technology partners and competitors.

Introduction

The first iteration of Microsoft's unified communications (UC) platforms, Live Communications Server (LCS), was unveiled to the industry ten years ago. Ever since then Microsoft's initiatives in the unified communications and collaboration (UCC) market have remained a persistent and lively topic of discussion among all parties with a stake in the industry.

Primarily an enterprise presence and instant messaging engine which displaced Exchange Instant Messaging, LCS was designed and positioned as complimentary and a value-add not only for other Microsoft platforms, including Active Directory, SQL, Exchange and more, but also for third-party communications platforms such as private branch exchanges (PBX) and conferencing platforms. As Microsoft gained experience and expertise in the realm of real-time communications applications development and integration, the Redmond-based company increased its appetite and set its sights on a bigger slice of the communications market. Opportunities and greater control could be gained by relying less on third-parties for core real-time voice and video elements—Microsoft could develop these on its own.

It has not been a swift or elegant 10-year journey from its beginning to what Microsoft's UCC portfolio is today. The company has transitioned from LCS to Office Communications Server 2007 (OCS), and eventually to Lync 2013. PlaceWare (later rebranded as LiveMeeting), Skype, and Yammer were also acquired along the way. With each step Microsoft has added functionality and changed its game plan—ultimately disrupting the nature of the overall UCC landscape for partners, competitors, and customers alike. Due to its assets and influence in the IT software market as well as its track record the company is poised to play a heavy hand in the evolution of enterprise communications for years to come. This article will examine Microsoft's present impact on the UCC market and will provide a perspective on its future role in enterprise communications.

The Evolving Enterprise Communications Marketplace

Forward-thinking businesses acknowledge the value of UCC and have rolled out strategies and business plans for the integration of existing tool sets with new investments in communications infrastructure and services. The move to fully integrated real-time collaboration capabilities is an evolutionary path for almost all customers. In Phase I, or the traditional phase, enterprises have separate voice, data, and video networks; many companies are still in this phase today. With the growing build-out of IP communications networks enterprises are now moving to Phase II, or converged communications. In the next Xto X years, we expect many organizations to move to Phase III, in which most communications and collaboration applications will be integrated, or unified, with one another and with critical business processes.

Microsoft's portfolio development and strategic direction have been in line with the greater momentum in the evolution of the enterprise communications industry. More important, the company has driven certain key aspects of this evolutionary process. In fact, Microsoft was largely instrumental in establishing the term unified communications as the next big trend in enterprise communications and promoting its own, desktop-centric view of the technology and its value proposition.

The following section details some aspects and trends of the UCC market that we believe strongly impacted Microsoft's strategic direction, as well as those that were directly or indirectly driven by Microsoft's product development and marketing efforts.

Applications Convergence: After more than 10-years into the era of voice and data network convergence, customer expectations have changed. The operational value propositions of a single IP network for both voice and data are well established. Now customers are demanding the next step in IP communications architecture efficiency. Today's market is saturated with IP telephony, multimedia conferencing, enterprise instant messaging, unified messaging, mobility and other applications—all promising productivity and efficiency benefits. While these applications are being deployed by customers seeking the benefits of convergence they are still often deployed in silos or for specific work groups or locations due to budget, complexity and other restraints. Before performing more extensive roll-outs many customers are demanding better operational results and improvements in ease of use in order to encourage user adoption and ensure utilization of their investments. The demand for applications convergence is market driven.

Communications and IT Convergence: While other UCC developers concentrated on the operational and user needs through voice and data network convergence the IT stack was largely left as its own silo. Microsoft stayed close to its core strength as its company leaders saw opportunity and a competitive advantage in converging the communications and IT domains. Microsoft responded by pushing the user communications experience to the desktop, and into the IT domain for administrators. For end users Microsoft's aim is to unify the desktop experience with access to both business productivity and communications capabilities. For enterprise internal support organizations, Microsoft's approach presents a streamlined set of tools across the two domains. Furthermore, Microsoft's strategy has been well timed with enterprise initiatives to fold their telecom support groups into or move them under their larger IT support teams. Microsoft is a catalyst of communications and IT convergence.

Table of Contents

1. Introduction 3
• The Evolving Enterprise Communications Marketplace 4
• The Lync Value Proposition 7
• Impact on Customers 11
• Impact on Technology Partners 11
• Impact on Channel Partners 12
• Lync Traction and Market Shares 13
• Lync-Skype Integration: Significance and Market Potential 16
• Lync in the Cloud Communications Marketplace 18
Lync v-Dedicated 19
Lync Server 2013 Multitenant Hosting Pack (LHP v2) 20
Lync Server 21
Office 365 and Lync Online 21
• Lync and Microsoft Impact on the Enterprise Telephony and UCC Competitive Landscape 22
• Competitor Response to Microsoft Lync 23
2. Conclusion 25
3. Legal Disclaimer 27
4. The Frost & Sullivan Story 28

Read the full report:
Microsoft Lync: Market Impact and Growth Potential
http://www.reportbuyer.com/telecoms/misc_telecoms/microsoft_lync_market_impact_growth_potential.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=VOIP

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: [email protected]  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

SOURCE ReportBuyer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.