Welcome!

Containers Expo Blog Authors: Abdul Jaleel Kavungal Kunnumpurath, Elizabeth White, Todd Matters, Stefan Bernbo, Pat Romanski

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @CloudExpo

SDN Journal: Blog Feed Post

Software Defined Shouldn’t Be About Infrastructure

The focus of a Software Defined strategy should be the applications not the underlying infrastructure

The term "software defined" has taken many forms in recent months from Software Defined Datacenter (SDDC), Software Defined Infrastructure (SDI) to even component vendors adopting the tagline to exalt their own agenda with Software Defined Networking (SDN) and Software Defined Storage (SDS). Yet ironically the majority of the vendors adopting the tagline are also dealing with infrastructure product lines that a "software defined" approach is aiming to make irrelevant.

The emergence of the cloud illuminated to the industry that the procurement, design and deployment of the infrastructure components of network, storage and compute were a hindrance to application delivery. The inability for infrastructure components to not be quickly and successfully coordinated together as well as be automatically responsive to application needs has led many to question why traditional approaches to infrastructure are still being considered. In an attempt to safeguard themselves from this realisation, it's no surprise that the infrastructure vendors have adopted the software defined terminology and consequently marketed themselves as such even though at the end of the day they are still selling what is quintessentially hardware.

From the networking and storage perspective software defined is about abstracting legacy hardware from multiple vendors via virtualization so that the management and configuration is done completely by software. Instead of managing individual components based on their vendor, via APIs these now common pools of network and storage can be quickly and easily managed with automation and orchestration tools. Ironically though this has already existed for some time with examples being HDS' storage virtualization arrays and Nicira's pre-VMware takeover initiatives with OpenFlow, OpenvSwitch and OpenStack. Even the vAppliance concept that is taking on a "software defined" spin has been around for several years. Having the data planes and control of what was a legacy hardware appliance now go via a virtual version is nothing new when looked at in the context of VMware vShield Edge firewalls or NetApp's ONTAP Edge VSA. Looking behind the marketing smokescreen of ease of management & simplification etc. in reality though most if not all of these technologies were invested in and created to do one thing only and that was to take market share away from their competing vendors. By having all your legacy storage arrays or network switches now abstracted and consequently managed and configured by software that is provided by only one of those vendors, the control and future procurement decisions lie firmly in their park. So why do we need to take the software defined approach seriously if at all and what should be our focus if not the infrastructure products that "software defined" seems inherently linked to marketing?

Software defined is incredibly important and vital to IT and the businesses they support because it should bring the focus back on to what matters the most, namely the applications and not the underlying infrastructure.  A true software defined approach to infrastructure that considers the application as its focal point ultimately leads to infrastructure being treated as code where the underlying hardware becomes irrelevant. By configuring all the infrastructure interdependencies as code with an understanding that it needs to support the application and the various environmental transitions it will go through leads to a completely different mindset and approach in terms of subsequent configuration and management of infrastructure. In this case a converged infrastructure approach whereby infrastructure is pre-integrated, pretested and pre-validated from inception as a product ready platform for applications is most suited. Understanding the capabilities of what software defined really is, beyond the hyperbole of infrastructure vendors leads to practices where concepts such as Continuous Delivery, Continuous Deployment and Continuous Integration can take place leading to a radical transformation in the way IT delivers value to the business.

The focus of a Software Defined strategy should be the applications not the underlying infrastructure

So if and when you do face a sales pitch, a new product line or an infrastructure savvy consultant that espouses to you how great and wonderful "software defined" is, there are several things to note and question. Beyond the workings of the infrastructure components how much application awareness and intelligence is there? How will this enable a DevOps approach and a quicker, more reliable and repeatable code deployment that will meet the requirements of the changing demands of your business? How will this also mitigate risk and ensure that applications will not just have their infrastructure resources automated and met but also their consistency in code from development to QA to an eventual live environment?

It is these questions and challenges that a "software defined" approach addresses and solves enabling significant benefits to a business. Once application code changes become reliable, automated and consequently frequent based on an infrastructure that meets the changing demands of its applications, a business can quickly gain a competitive edge over its rivals. Being able to respond quickly to market trends such as ensuring your website can cater for a sudden upsurge of transactions from its mobile version, or countering a sudden commodity price change etc. are all key to gaining a competitive advantage and consequently require an application delivery process that responds to those needs. A "Software Defined" approach can help businesses reach that goal by automating the time consuming,  human error processes linked with IT, as long as they don't lose focus that it's about the applications and not just the infrastructure that supports it.

More Stories By Archie Hendryx

SAN, NAS, Back Up / Recovery & Virtualisation Specialist.

@ThingsExpo Stories
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.