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Mobile Commerce News Weekly – Week of March 9, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
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Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
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China’s Tencent, WeChat, has been updated to introduce a new feature. Now all Chinese brands will be able to support mobile payments made through the application. Thanks to the update, WeChat can be used for in-store purchases as well as online purchases. Read Original Content

Over the past several years, Mulu has built a technology that allows publishers to instantly embed shoppable items in their web pages. Now the company is introducing a new mobile app called “The Latest,” which targets consumers by connecting them with products mentioned by their favorite publications and tastemakers.  Read Original Content

Goldman says by 2018 we'll be seeing roughly as much mobile commerce ($626 billion) as we saw in e-commerce last year. In the shorter term, we're talking a tripling from 2012 to 2014.  Read Original Content

Catavolt is the most secure way to rapidly build mobile apps that work with all enterprise systems and all mobile devices. IT departments rest easy with Catavolt’s industry-leading “No Data at Rest” security platform, and a no-coding app creation approach that efficiently addresses the backlog of business requests for mobile apps. Business users receive apps that are custom-tailored to their business process, and a high-performance, native user experience that fully utilizes the devices they carry today. This newsletter is sponsored in part by Catavolt.

According to a recent SAP survey, many mobile industry groups believe big data and retail go hand in hand. The survey shows some 36 percent of industry groups believe real-time offers coming from retailers in the mobile commerce space will drive up the value of big data.  Read Original Content

According to two execs from Crocs, their recent decision to create a website specifically for mobile devices has been a tremendous success, as the m-commerce site was able to earn back the money needed for its creation within a period of only two months.  Read Original Content

A recent study released by Yankee Group shows approximately 16 percent of people with mobile devices have used their device to make an in-store payment in the past three months.  Read Original Content
Researchers in Japan are developing a tiny personal computer a user can wear in his or her ear. This technology is completely wireless, uses Bluetooth to connect with other devices, and is equipped with a battery, speaker, microphone, compass, GPS, barometer, and gyro-sensor.  Read Original Content

According to a new survey from PwC, 37 percent of respondents noted security was lackluster in the mobile space, which discouraged them from shopping online from a mobile device.  Read Original Content

Mobile commerce provider Cardfree has signed an agreement with Mercury Payment Systems. Cardfree focuses on providing integrated mobile commerce and loyalty services for restaurants and retail stores. The company's platform provides commerce capabilities, including smart offers, gifting, payments and loyalty.  Read Original Content

Carrefour is among the 240 worldwide brands adopting the new PowaTag app.  PowaTag allows consumers to walk up to an item, billboard, screen advert or retail display and purchase the promoted product with a touch of their smartphone screen.  Read Original Content

According to an IMRG Capgemini report, mobile purchases now account for 32 percent of all online sales in the United Kingdom. The report shows the majority of mobile purchases have to do with apparel and fashion, but many people also use their mobile devices to shop for and purchase electronics and other sorts of products.  Read Original Content

With the explosion in the number of smartphone users around the world, MasterCard is working to capitalize on these consumers.  It is encouraging them to use their services without the risk of losing time, patience, and money to security problems, by using geolocation technology for verification.  Read Original Content

In their latest report, Magnani Caruso Dutton found hotel guests rely heavily on their mobile device. When asked how much of an impact the quality of a hotel's app has on their decision to stay 72 percent of business travelers said "moderate" or "strong" impact.  Read Original Content

Customers are now increasingly using their smartphones while shopping physically in a retail store. In a survey commissioned by Google almost 84 percent of smartphones users use their phones for at least 15 minutes to help them select which product to buy.  Read Original Content

In an effort to try to give its mobile marketing business a shot in the arm in a similar way to what Facebook has recently accomplished, Yahoo has started to test new in-app ads that can be clicked by device users in order to conveniently install an application onto the smartphone.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Interviews: Mi-Co CEO/Co-Founder Dr. Greg Clary
Enterprise Mobility, Digital Transformation and the Virtuous Cycle
The First Article on How You Truly Implement the Internet of Things
The Internet of Things Comes to the Smartphone
Mobile Expert Interview: SAP's Adam Stein on Enterprise Mobility Strategies
Mobile Expert Interview: SAP's Martin Heisig at MWC14
Mobile Expert Interview: SAP's Dinesh Sharma at MWC14
Mobile Expert Interview: SAP's Mimi Spier on Big Data, Analytics, IoT and Enterprise Mobility
Mobile Expert Interview: Microsoft's Rob Tiffany on Mobile Strategies for Device Management

Webinars of Note (Recorded)

Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.

Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Managing BYOD and Legacy Systems
The Secret to Enterprise Mobile Application Adoption
Secure BYOD Apps in a Mobile World
Solving The Mobile Developer Scarcity Problem
The True Cost of Mobility

Kevin Benedict
Senior Analyst, Digital Transformation Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

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