Click here to close now.

Welcome!

@ContainersExpo Blog Authors: Sematext Blog, Lori MacVittie, Hovhannes Avoyan, Liz McMillan, Pat Romanski

Blog Feed Post

Plexxi for the 99.9 percent

A few weeks ago I attempted to explain what Plexxi does to someone that was not very familiar with computer networking and data centers. He owns a landscaping business and his knowledge of computers is mostly limited to casual use for browsing and some basic billing and quoting. Those moments are very humbling, it provides a great sense that while we (or maybe just me) think we do important and extremely exciting work, the vast majority of everyone else outside our little club really does not know anything about what we do, or care to know anything about what we do. And that is a wonderful reality check.

He was however sincerely interested in what we do and what was special about what we do. I spent about 10 minutes explaining what a data center is and what purpose it serves. Having everyone in the world know and use Facebook, Google, eBay and the likes really helps as a reference point of “something” that is being provided out of a large warehouse filled with computers. It is also relatively easy to articulate the size of the larger data centers in terms of the amount of computers and pure physical size, and coupled with an explanation of 100,000s of users all being “connected” to the same data center gets a reasonable association and explanation of size for most.

After that however, it gets much harder to keep explaining to those not in our little club. When I start explaining how all these computers need to be connected together because they “talk” to each other, and that we use specialized computers called “switches” and “routers” for that, the level of attention starts to wane. Speed of servers, interface cards, network capacity, bandwidth and any of these things we worry about every day have almost no meaning to everyone else. I have many times explained it by doing comparisons to the typical home computer and home broadband access speed but really the comparison means nothing. And except for us nerdy folks, they have tuned out. And probably rightfully so.

Once lost, it’s very hard to bring back. Let alone talking about optimizations, topologies, forwarding behaviors, Affinities, Integrations, APIs and all the other things that differentiate Plexxi from our competitors. So how then do you explain datacenter networking in general and Plexxi value-add specifically to someone that really does not want to know the details?

Think about the variety of ways you can send mail around the world. There is regular mail where you simply drop it into the mailbox. The post office folks take the pile of mail and separate local vs non local mail. Local mail is kept in the post office and sorted for delivery. Non local is trucked off to a processing center where it is sorted by destination. Mail is marked with a unique code (two actually, one in front that is a representation of the zip code, one in the back in bright orange that is a unique identifier of the letter, overlays anyone?), sorted, and then either passed onto the next processing plant, or passed back to a post office served by this processing plant. On the process goes until the delivery man or woman picks up mail for his or her route and delivers it.

This works fine, but sometimes you need to ship something fast. Faster than normal mail. You pay extra, but your mail takes a different path to get to its destination. Priority mail gets simple preferential treatment in the same process, but you can get better service, Express Mail (overnight delivery) that will shortcut the route between source and destination. Parcel service is bulky and requires different trucks and possibly different routes. The customer requests a specific service, and the Post Office provides it by changing the way they transport the mail.

Datacenter networks provide a similar service to servers in a data center. Except that today’s networks can only provide regular First Class and Priority mail. It all travels the same route. Which means when certain destinations are popular, things slow down. And if you want it there faster, you can’t. Or if you need to send lots of bulky mail, it takes the place of lots of regular mail. The specialized service is simply not provided.

What Plexxi networks provide is Express Mail, Parcel mail and several other variations to servers in a datacenter, combined with a system that allows you to register what type of mail you send to someone else. And that same system looks at all that needs to be delivered and figures out the best way to do so. For all the different types of mail.

I smile when I get an understanding nod when I complete my explanation of what Plexxi does and what makes it different. Mission accomplished and reality checked. We work in a little world of data centers and networking and virtualization and overlays and as exciting as it is to us, 99.9% of everyone else has no idea what we are talking about. And that’s a good thing.

[Today's fun fact: The U.S. city with the highest rate of lightning strikes per capita is Clearwater, Florida. When I first read that it sounded just fine, until I read the "per capita", which made this a weird fact.]

The post Plexxi for the 99.9 percent appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@ThingsExpo Stories
The world is at a tipping point where the technology, the device and global adoption are converging to such a point that we will see an explosion of a world where smartphone devices not only allow us to talk to each other, but allow for communication between everything – serving as a central hub from which we control our world – MediaTek is at the heart of both driving this and allowing the markets to drive this reality forward themselves. The next wave of consumer gadgets is here – smart, connected, and small. If your ambitions are big, so are ours. In his session at @ThingsExpo, Jack Hu, D...
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The recent trends like cloud computing, social, mobile and Internet of Things are forcing enterprises to modernize in order to compete in the competitive globalized markets. However, enterprises are approaching newer technologies with a more silo-ed way, gaining only sub optimal benefits. The Modern Enterprise model is presented as a newer way to think of enterprise IT, which takes a more holistic approach to embracing modern technologies.
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
We’re entering a new era of computing technology that many are calling the Internet of Things (IoT). Machine to machine, machine to infrastructure, machine to environment, the Internet of Everything, the Internet of Intelligent Things, intelligent systems – call it what you want, but it’s happening, and its potential is huge. IoT is comprised of smart machines interacting and communicating with other machines, objects, environments and infrastructures. As a result, huge volumes of data are being generated, and that data is being processed into useful actions that can “command and control” thi...
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...