Welcome!

Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Rishi Bhargava, Liz McMillan, Steven Lamb

Blog Feed Post

Target Market, Product Fit and other Sensible Things to Do

I find it interesting to see how we as a (sub) industry get into cycles of things that we think matter, or want to talk about. We are all influenced by each other and blog posts trigger new blog posts and a lively discussion ensues. What is interesting is that sometimes these come in from completely different directions.

The past few weeks there have been several discussions, blogs and other references that go back to the basics of product development, creating value and how we (that collective “we” again) love to put ideas and technologies on pedestals, gaze at them in amazement and perhaps even spend billions buying our own hype. At Plexxi we have regular self reflection periods where we examine what we have, what we have coming and how we believe that creates attractive, complete and valuable solutions. And this week there were several new articles, as well as some good oldies that attempt to point out those basics that matter more than just about anything else.

Cloudborat wrote this post with his distillation of solution fundamentals into 7 steps. There is no point arguing about how many steps something takes, but its hard to disagree with the most basics of the steps in the list:

  • talk to your target market
  • ask them if this problem is worth solving
  • listen to your customer

Everyone in our industry has real problems to solve. There are no perfect solutions, no perfect products, and things move fast enough that new problems show up each and every day that need to be solved. Finding the one problem your customer needs to have solved and is willing to change its buying behavior for is key. Customers will love new technology, will love the potential of what new technology can solve, but rarely spend real money on it unless it truly solves a problem very high on their pain list.

In a very widely referenced blog post, Marc Andreessen makes the point that the only thing that matters is product/market fit, being in a good market with a product that can satisfy that market. He wrote this as part of a multipart blog that articulates his guide to startups. No matter how awesome the product, how advanced the technology, if there is no market for the product you will fail. The product fit to the market trumps all other ingredients to a successful solution or company. It’s one of those things that sounds so obvious, but obviously is not.

The team that created “Slack” sent an internal memo that provided the company’s view on what they were and what they were not, what matters and what does not. It defines what the company stands for and offers a  great quote: “the best real, direct measure of ‘innovation’ is change in human behavior”. Effective products and solutions change the way we do things (for the better in most cases). Their use, the way they solve a problem transforms how we do things in our personal or professional life. There are easy examples like twitter and Facebook, and for us network folks, server virtualization and overlay networks fall into this category.

But when you look at networking as a whole, I struggle to find that innovation that has changed the way we have approached networking, changed the way we designed, built and operated networks. On his blog last week, Tom Nolle articulated several points from his surveys targeted at SDN (in whatever definition) has not passed the test of value, even if there was a clear definition of SDN. His most important point is his last point and relates back to points from the articles above: “… we just use SDN to produce the same Level 2/3 services we had before it ever came along”.

Whether you call it SDN or something different, there is a reason why we talk about devops as much as we do. While not everyone may recognize the work they do on a network on a daily basis as devops, those proprietary script machines and handy little tools could be so much more powerful when truly integrated with the network solution. What if VLAN configuration is not a task that needs to be applied to switches and ports, but could be articulated as a single network wide policy? What if an ethernet fabric just plain worked extremely well when you connect all the cables and created a few of these network wide policies? That would be transformational. That would change the way we (network folks) behave.

There is a reason why we break the normal L2 and L3 forwarding paradigms beyond just who controls the information. We don’t want to do the same in a different way. We want to allow for easy creation of network services and manage these services in a way that is trivial. We want to transform how ethernet fabrics are made. Not just for the sake of it, but to enable network services that are really hard to accomplish today that allow a true change in how we design, deploy and manage fabrics.

 

[Today's almost fun fact:  All of the clocks in the movie "Pulp Fiction" are stuck on 4:20. Almost true, in the "Bonnie Station" in the last scenes the clock is not set to 4:20.]

The post Target Market, Product Fit and other Sensible Things to Do appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@ThingsExpo Stories
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...