Click here to close now.

Welcome!

Virtualization Authors: Elizabeth White, Liz McMillan, Plutora Blog, Adrian Bridgwater, Pat Romanski

Blog Feed Post

Target Market, Product Fit and other Sensible Things to Do

I find it interesting to see how we as a (sub) industry get into cycles of things that we think matter, or want to talk about. We are all influenced by each other and blog posts trigger new blog posts and a lively discussion ensues. What is interesting is that sometimes these come in from completely different directions.

The past few weeks there have been several discussions, blogs and other references that go back to the basics of product development, creating value and how we (that collective “we” again) love to put ideas and technologies on pedestals, gaze at them in amazement and perhaps even spend billions buying our own hype. At Plexxi we have regular self reflection periods where we examine what we have, what we have coming and how we believe that creates attractive, complete and valuable solutions. And this week there were several new articles, as well as some good oldies that attempt to point out those basics that matter more than just about anything else.

Cloudborat wrote this post with his distillation of solution fundamentals into 7 steps. There is no point arguing about how many steps something takes, but its hard to disagree with the most basics of the steps in the list:

  • talk to your target market
  • ask them if this problem is worth solving
  • listen to your customer

Everyone in our industry has real problems to solve. There are no perfect solutions, no perfect products, and things move fast enough that new problems show up each and every day that need to be solved. Finding the one problem your customer needs to have solved and is willing to change its buying behavior for is key. Customers will love new technology, will love the potential of what new technology can solve, but rarely spend real money on it unless it truly solves a problem very high on their pain list.

In a very widely referenced blog post, Marc Andreessen makes the point that the only thing that matters is product/market fit, being in a good market with a product that can satisfy that market. He wrote this as part of a multipart blog that articulates his guide to startups. No matter how awesome the product, how advanced the technology, if there is no market for the product you will fail. The product fit to the market trumps all other ingredients to a successful solution or company. It’s one of those things that sounds so obvious, but obviously is not.

The team that created “Slack” sent an internal memo that provided the company’s view on what they were and what they were not, what matters and what does not. It defines what the company stands for and offers a  great quote: “the best real, direct measure of ‘innovation’ is change in human behavior”. Effective products and solutions change the way we do things (for the better in most cases). Their use, the way they solve a problem transforms how we do things in our personal or professional life. There are easy examples like twitter and Facebook, and for us network folks, server virtualization and overlay networks fall into this category.

But when you look at networking as a whole, I struggle to find that innovation that has changed the way we have approached networking, changed the way we designed, built and operated networks. On his blog last week, Tom Nolle articulated several points from his surveys targeted at SDN (in whatever definition) has not passed the test of value, even if there was a clear definition of SDN. His most important point is his last point and relates back to points from the articles above: “… we just use SDN to produce the same Level 2/3 services we had before it ever came along”.

Whether you call it SDN or something different, there is a reason why we talk about devops as much as we do. While not everyone may recognize the work they do on a network on a daily basis as devops, those proprietary script machines and handy little tools could be so much more powerful when truly integrated with the network solution. What if VLAN configuration is not a task that needs to be applied to switches and ports, but could be articulated as a single network wide policy? What if an ethernet fabric just plain worked extremely well when you connect all the cables and created a few of these network wide policies? That would be transformational. That would change the way we (network folks) behave.

There is a reason why we break the normal L2 and L3 forwarding paradigms beyond just who controls the information. We don’t want to do the same in a different way. We want to allow for easy creation of network services and manage these services in a way that is trivial. We want to transform how ethernet fabrics are made. Not just for the sake of it, but to enable network services that are really hard to accomplish today that allow a true change in how we design, deploy and manage fabrics.

 

[Today's almost fun fact:  All of the clocks in the movie "Pulp Fiction" are stuck on 4:20. Almost true, in the "Bonnie Station" in the last scenes the clock is not set to 4:20.]

The post Target Market, Product Fit and other Sensible Things to Do appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@ThingsExpo Stories
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, deploy, and manage applications integrating voice, video and data. He is the co-founder of TeleStax, a...
Grow your business with enterprise wearable apps using SAP Platforms and Google Glass. SAP and Google just launched the SAP and Google Glass Challenge, an opportunity for you to innovate and develop the best Enterprise Wearable App using SAP Platforms and Google Glass and gain valuable market exposure. In his session at @ThingsExpo, Brian McPhail, Senior Director of Business Development, ISVs & Digital Commerce at SAP, outlined the timeline of the SAP Google Glass Challenge and the opportunity for developers, start-ups, and companies of all sizes to engage with SAP today.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...