Welcome!

Virtualization Authors: Trevor Parsons, Esmeralda Swartz, Elizabeth White, Kevin Jackson, Carmen Gonzalez

Blog Feed Post

Target Market, Product Fit and other Sensible Things to Do

I find it interesting to see how we as a (sub) industry get into cycles of things that we think matter, or want to talk about. We are all influenced by each other and blog posts trigger new blog posts and a lively discussion ensues. What is interesting is that sometimes these come in from completely different directions.

The past few weeks there have been several discussions, blogs and other references that go back to the basics of product development, creating value and how we (that collective “we” again) love to put ideas and technologies on pedestals, gaze at them in amazement and perhaps even spend billions buying our own hype. At Plexxi we have regular self reflection periods where we examine what we have, what we have coming and how we believe that creates attractive, complete and valuable solutions. And this week there were several new articles, as well as some good oldies that attempt to point out those basics that matter more than just about anything else.

Cloudborat wrote this post with his distillation of solution fundamentals into 7 steps. There is no point arguing about how many steps something takes, but its hard to disagree with the most basics of the steps in the list:

  • talk to your target market
  • ask them if this problem is worth solving
  • listen to your customer

Everyone in our industry has real problems to solve. There are no perfect solutions, no perfect products, and things move fast enough that new problems show up each and every day that need to be solved. Finding the one problem your customer needs to have solved and is willing to change its buying behavior for is key. Customers will love new technology, will love the potential of what new technology can solve, but rarely spend real money on it unless it truly solves a problem very high on their pain list.

In a very widely referenced blog post, Marc Andreessen makes the point that the only thing that matters is product/market fit, being in a good market with a product that can satisfy that market. He wrote this as part of a multipart blog that articulates his guide to startups. No matter how awesome the product, how advanced the technology, if there is no market for the product you will fail. The product fit to the market trumps all other ingredients to a successful solution or company. It’s one of those things that sounds so obvious, but obviously is not.

The team that created “Slack” sent an internal memo that provided the company’s view on what they were and what they were not, what matters and what does not. It defines what the company stands for and offers a  great quote: “the best real, direct measure of ‘innovation’ is change in human behavior”. Effective products and solutions change the way we do things (for the better in most cases). Their use, the way they solve a problem transforms how we do things in our personal or professional life. There are easy examples like twitter and Facebook, and for us network folks, server virtualization and overlay networks fall into this category.

But when you look at networking as a whole, I struggle to find that innovation that has changed the way we have approached networking, changed the way we designed, built and operated networks. On his blog last week, Tom Nolle articulated several points from his surveys targeted at SDN (in whatever definition) has not passed the test of value, even if there was a clear definition of SDN. His most important point is his last point and relates back to points from the articles above: “… we just use SDN to produce the same Level 2/3 services we had before it ever came along”.

Whether you call it SDN or something different, there is a reason why we talk about devops as much as we do. While not everyone may recognize the work they do on a network on a daily basis as devops, those proprietary script machines and handy little tools could be so much more powerful when truly integrated with the network solution. What if VLAN configuration is not a task that needs to be applied to switches and ports, but could be articulated as a single network wide policy? What if an ethernet fabric just plain worked extremely well when you connect all the cables and created a few of these network wide policies? That would be transformational. That would change the way we (network folks) behave.

There is a reason why we break the normal L2 and L3 forwarding paradigms beyond just who controls the information. We don’t want to do the same in a different way. We want to allow for easy creation of network services and manage these services in a way that is trivial. We want to transform how ethernet fabrics are made. Not just for the sake of it, but to enable network services that are really hard to accomplish today that allow a true change in how we design, deploy and manage fabrics.

 

[Today's almost fun fact:  All of the clocks in the movie "Pulp Fiction" are stuck on 4:20. Almost true, in the "Bonnie Station" in the last scenes the clock is not set to 4:20.]

The post Target Market, Product Fit and other Sensible Things to Do appeared first on Plexxi.

Read the original blog entry...

More Stories By Marten Terpstra

Marten Terpstra is a Product Management Director at Plexxi Inc. Marten has extensive knowledge of the architecture, design, deployment and management of enterprise and carrier networks.

@ThingsExpo Stories
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: Samsung recognizes that true, accelerated innovation cannot be driven from one source, but requires a...
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...