Welcome!

Containers Expo Blog Authors: John Katrick, Progress Blog, Derek Weeks, Pat Romanski, Liz McMillan

News Feed Item

TRUSTe Launches TRUSTed Interests - Putting Consumers in Control of Their Digital Experience

-- In Field Tests, 9 out of 10 People Provide Advertisers With Their Interests To Customise Ads

LONDON, March 25, 2014 /PRNewswire/ -- Today, TRUSTe, the leading global data privacy management company, introduced TRUSTed Interests, the first privacy-friendly interests management solution putting consumers in direct control of their digital experience. TRUSTed Interests is an extension to the TRUSTe Data Privacy Management Platform which enables consumers to share and manage details of their interests across mobile and desktop devices.

Logo - http://photos.prnewswire.com/prnh/20140106/CL40095LOGO

Independent research by Ipsos MORI reveals while 82% of consumers are concerned about the type of personal information collected through their web-browsing history, some consumers are willing to share details of specific products and services they are interested in with advertisers in exchange for a more relevant ad experience. The initial implementations of TRUSTed Interests are focused on creating a better consumer advertising experience to benefit the entire ad ecosystem through the delivery of privacy-friendly, relevant ads. In field tests of TRUSTed Interests, 9 out of 10 consumers chose to share details of their interests instead of opting-out of online behavioural advertising.

Speaking at the launch of TRUSTed Interests during ad:tech San Francisco this week, Chris Babel CEO at TRUSTe said:

"Enabling consumers to share their interests directly with advertisers has the potential to revolutionise the ad industry, addressing consumer and regulatory privacy concerns while putting consumers in control over their advertising experience and enabling advertisers to deliver more relevant ads.

"Consumers are increasingly concerned about being tracked online but currently their only choice is to opt-out of interest-based advertising. TRUSTed Interests enables consumers to take control of their digital experience without expecting them to become experts in cookies or tracking technologies in order to protect their privacy. As the number one global privacy brand, TRUSTe is uniquely positioned to deliver this new privacy-friendly interests management solution for the ad ecosystem."

Consumers Willing to Share Their Interests

Independent research conducted by Ipsos MORI from 14-17 February among 2,000 US consumers found that 39% would share their interests directly with advertisers if it meant receiving ads tailored to those interests. Nearly half of consumers (48%) would be willing to do this if the advertiser's privacy policy was certified by a third party privacy organisation. Having shared their interests with advertisers – 38% agreed they would be less likely to opt out of targeted ads and 1 in 3 (32%) agreed they would be more likely to click on ads.

In three months of field tests with both Ad Exchanges and DSPs, 90% of consumers chose to share their interests; of those consumers, 50% selected multiple interests, with 80% of them selecting both categories of interests they 'liked' and 'disliked'. The top five categories consumers chose to receive ads about were technology, games, news, travel and health. The five most common categories they chose not to receive ads about were dating, auto, career, finance and education.

Bob Walczak, General Manager of Mobile and Video at PubMatic commented: "With TRUSTed Interests, we have witnessed high consumer engagement with setting interests, especially on mobile devices. Most important, the fact that half of these consumers selected multiple interests provides even more valuable information that will help our clients deliver more relevant ads to their audiences."

Eric Rosenblum, COO, Drawbridge commented: "The promise of delivering custom-tailored advertising messages across devices is why advertisers work with us, and this innovative solution will bring added value to our clients' campaigns. By delivering ads targeted towards known consumer interests, our whole industry will benefit."

About TRUSTed Interests

TRUSTed Interests is a global interests management solution that puts consumers in control of their ad experiences by allowing them to choose which ads they want to see. This is the first solution designed to enable consumers to share and control their advertising interests with the ad ecosystem in a privacy-friendly way on both desktop and mobile devices. TRUSTed Interests creates a better ad experience and benefits the entire ad ecosystem through sharing the information directly with a network of certified advertising partners, including ad network/platforms, brands and publishers.

For more information about TRUSTed Interests visit www.truste.com/interests or e-mail [email protected].

About TRUSTe

TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. Our cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide, including Apple, Disney, eBay, Forbes, LinkedIn and Oracle rely on our DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk. For more information, please visit www.truste.com.

About Ipsos MORI

The research was conducted on i:omnibus, Ipsos MORI's online omnibus, between 14-17 February 2014 involving 2,000 adults aged 18-75 across the U.S. The survey data was weighted to the known population profile to be nationally representative of adults aged 18-75 in the U.S.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...
22nd International Cloud Expo, taking place June 5-7, 2018, at the Javits Center in New York City, NY, and co-located with the 1st DXWorld Expo will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud ...