Click here to close now.

Welcome!

Virtualization Authors: AppDynamics Blog, Kelly Murphy, Liz McMillan, Pat Romanski, Carmen Gonzalez

Related Topics: Web 2.0, Open Source, AJAX & REA

Web 2.0: Article

The Future of IT Infrastructure Looks To Be "Cloud Computing"

Amazon EC2 allows new companies to match the infrastructure of large-scale search companies on a startup budget

As anyone who follows SYS-CON Media's multiple Internet technology portals is aware, we pride ourselves on helping you keep your watch set five minutes ahead of everyone else's in the industry. A good recent example would be our gradually increasing number of articles here at Web 2.0 Journal on the on-demand phenomenon that is becoming known as "cloud computing".

Recently popularized by Amazon Web Services (AWS), the new on-demand, pay-as-you-go storage and computing service, cloud computing is shaping up to be the future of infrastructure. Amazon, for example, last year launched a web service called Amazon EC2 that provides resizable compute capacity in the cloud.

On November 28, 2006, Amazon.com Founder and CEO Jeff Bezos keynoted at the Web 2.0 conference in San Francisco. He spoke about how Amazon Elastic Compute Cloud (Amazon EC2) web service from Amazon Web Services, in beta at the time, was being used by Powerset, Inc., a natural language search engine company. Powerset was EC2 for the computing capacity necessary to run its business.

In an announcement released to coincide with the Bezos keynote, Powerset's Founder and COO Steve Newcomb said:

"I'm very pleased with our relationship with Amazon. By using Amazon EC2, Powerset is able to match the infrastructure of large scale search companies on a startup budget. Amazon EC2 is a key enabler for Powerset's business strategy now and in the future."

"Innovative, customer-focused companies like Powerset are ideal for the web-scale computing solutions offered by Amazon Web Services," added Steve Rabuchin, Director of Developer Relations for Amazon Web Services. He continued:

"Powerset can focus on their mission to build a revolutionary, highly-differentiated, game-changing search product for their customers, while we focus on making sure Powerset's undifferentiated, non-customer-facing, yet mission critical computing needs are met at a highly-affordable cost to them."

Web 2.0 Journal will continue to follow the still emergent new IT paradigm.


What Does It Mean To Be a Web 2.0 Company?

Lessig vs Carr: "It's Been a Crazy Couple of Days in the Blogosphere"

AJAXWorld Conference & Expo 2007 East speaker John Eckman has been summarizing on his blog a recent digital fracas between Lawrence Lessig (pictured) and Nick Carr on what it means to be a Web 2.0 company.

"It’s been a crazy couple of days in the Blogosphere," Eckman comments at the outset.

Here's how he sets the scene:

"It all began innocently enough, with a post on Lawrence Lessig’s blog: The Ethics of  Web 2.0: YouTube vs. Flickr, Revver, Eyespot, blip.tv, and even Google, in which he tried to make a distinction between 'fake sharing' and 'true sharing.'

 

The basic concept was that 'true sharing' sites permit 'content to move as users choose' - letting users download content whole, not just view it in the context of the host site. 'Fake sharing' sites, of which YouTube was the example, don’t actually enable you to download the content, only to view it. (Yes, there are firefox extensions, and greasemonkey scripts to get around it, but YouTube themselves don’t make it easy to actually download videos)."

Eckman then reports how Nick Carr, on reading Lessig's post, wrote his own post entitled Web 2.0lier than thou, linking Lessig to “digital maoism” (via Jaron Lanier) and arguing:

"Lawrence Lessig . . . suggests that some Web 2.0 companies are not fit to wear the Web 2.0 label. There are real Web 2.0 companies, and there are sham Web 2.0 companies. There are those that maintain their ethical purity, that obey the Code, and there are the transgressors, the ones that have fallen from the shining path."

Lessig, Carr argued, was painting YouTube as a 'villain' and a 'counterrevolutionary force that threatens the web’s emergent communalist state.' Further, Lessig’s goal was, according to Lessig, to “promote . . . the ideology of digital communalism in which private property becomes common property and the individual interest is subsumed into the public interest.”

In John Eckman's view, Nick Carr was guilty of  "jumping on the opportunity to deflate what he sees as Web 2.0 optimism about shared content and user contributed content - a recurring theme on Carr’s blog - and got carried away in the rhetoric." Rhetoric that, in Eckman's view, distracts from the real point Lessig was trying to make.

Eckman believes that the nub of the issue is that "enabling users to share videos is exactly what made YouTube successful. The fact that the sharing is via embed rather than download is just an implementation detail." Lessig’s point, in Eckman's view, is that what he calls 'true sharing' is ultimately a better business strategy that what he labels 'false sharing':

"That is, his argument is not ‘do X because it is good’ - his argument is ‘do X to keep and spread the success you’ve had.’ ...

The great majority of YouTube users only want to watch the video (and generally only once), not have a copy of it. What YouTube did not try to do was restrict where people could share videos - they explicitly enabled users to embed videos anywhere they wanted, on the web. You did not have to go to YouTube’s page to view videos, the player was directly embedded."

Eckman summarizes the essence of the discussion, as he sees it, as follows:

"YouTube’s success, then, isn’t an example of the counter-revolutionaries winning (as Carr would have it) but yet another example of how enabling content sharing leads to success."

He then adds, in a subsequent note, a twist to the whole debate:

"The Cease and Desist letter YouTube’s law firm sent to TechCrunch adds an interesting twist here as it puts YouTube in the position of trying to work against the widely available methods for downloading YouTube movies and retaining local, offline copies. Best way to locate alternatives? Google, which of course now owns YouTube. Will Google send itself a cease & desist letter for linking to pages of directions on how to do this?"

Web 2.0 Journal will continue to follow the discussion.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Every day we read jaw-dropping stats on the explosion of data. We allocate significant resources to harness and better understand it. We build businesses around it. But we’ve only just begun. For big payoffs in Big Data, CIOs are turning to cognitive computing. Cognitive computing’s ability to securely extract insights, understand natural language, and get smarter each time it’s used is the next, logical step for Big Data.
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
There's no doubt that the Internet of Things is driving the next wave of innovation. Google has spent billions over the past few months vacuuming up companies that specialize in smart appliances and machine learning. Already, Philips light bulbs, Audi automobiles, and Samsung washers and dryers can communicate with and be controlled from mobile devices. To take advantage of the opportunities the Internet of Things brings to your business, you'll want to start preparing now.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
Container frameworks, such as Docker, provide a variety of benefits, including density of deployment across infrastructure, convenience for application developers to push updates with low operational hand-holding, and a fairly well-defined deployment workflow that can be orchestrated. Container frameworks also enable a DevOps approach to application development by cleanly separating concerns between operations and development teams. But running multi-container, multi-server apps with containers is very hard. You have to learn five new and different technologies and best practices (libswarm, sy...
SYS-CON Events announced today that DragonGlass, an enterprise search platform, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. After eleven years of designing and building custom applications, OpenCrowd has launched DragonGlass, a cloud-based platform that enables the development of search-based applications. These are a new breed of applications that utilize a search index as their backbone for data retrieval. They can easily adapt to new data sets and provide access to both structured and unstruc...
There's Big Data, then there's really Big Data from the Internet of Things. IoT is evolving to include many data possibilities like new types of event, log and network data. The volumes are enormous, generating tens of billions of logs per day, which raise data challenges. Early IoT deployments are relying heavily on both the cloud and managed service providers to navigate these challenges. In her session at Big Data Expo®, Hannah Smalltree, Director at Treasure Data, discussed how IoT, Big Data and deployments are processing massive data volumes from wearables, utilities and other machines...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists will peel away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud environment, and we must architect and code accordingly. At the very least, you'll have no problem fil...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
The worldwide cellular network will be the backbone of the future IoT, and the telecom industry is clamoring to get on board as more than just a data pipe. In his session at @ThingsExpo, Evan McGee, CTO of Ring Plus, Inc., discussed what service operators can offer that would benefit IoT entrepreneurs, inventors, and consumers. Evan McGee is the CTO of RingPlus, a leading innovative U.S. MVNO and wireless enabler. His focus is on combining web technologies with traditional telecom to create a new breed of unified communication that is easily accessible to the general consumer. With over a de...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Cloud is not a commodity. And no matter what you call it, computing doesn’t come out of the sky. It comes from physical hardware inside brick and mortar facilities connected by hundreds of miles of networking cable. And no two clouds are built the same way. SoftLayer gives you the highest performing cloud infrastructure available. One platform that takes data centers around the world that are full of the widest range of cloud computing options, and then integrates and automates everything. Join SoftLayer on June 9 at 16th Cloud Expo to learn about IBM Cloud's SoftLayer platform, explore se...
SYS-CON Media announced today that 9 out of 10 " most read" DevOps articles are published by @DevOpsSummit Blog. Launched in October 2014, @DevOpsSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce softw...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionality and provide short-term introductory projects that developers can complete between sessions.