Click here to close now.


Containers Expo Blog Authors: Victoria Livschitz, Pat Romanski, Elizabeth White, Pete Waterhouse, Liz McMillan

Related Topics: Agile Computing, Open Source Cloud, IoT User Interface

Agile Computing: Article

The Future of IT Infrastructure Looks To Be "Cloud Computing"

Amazon EC2 allows new companies to match the infrastructure of large-scale search companies on a startup budget

As anyone who follows SYS-CON Media's multiple Internet technology portals is aware, we pride ourselves on helping you keep your watch set five minutes ahead of everyone else's in the industry. A good recent example would be our gradually increasing number of articles here at Web 2.0 Journal on the on-demand phenomenon that is becoming known as "cloud computing".

Recently popularized by Amazon Web Services (AWS), the new on-demand, pay-as-you-go storage and computing service, cloud computing is shaping up to be the future of infrastructure. Amazon, for example, last year launched a web service called Amazon EC2 that provides resizable compute capacity in the cloud.

On November 28, 2006, Founder and CEO Jeff Bezos keynoted at the Web 2.0 conference in San Francisco. He spoke about how Amazon Elastic Compute Cloud (Amazon EC2) web service from Amazon Web Services, in beta at the time, was being used by Powerset, Inc., a natural language search engine company. Powerset was EC2 for the computing capacity necessary to run its business.

In an announcement released to coincide with the Bezos keynote, Powerset's Founder and COO Steve Newcomb said:

"I'm very pleased with our relationship with Amazon. By using Amazon EC2, Powerset is able to match the infrastructure of large scale search companies on a startup budget. Amazon EC2 is a key enabler for Powerset's business strategy now and in the future."

"Innovative, customer-focused companies like Powerset are ideal for the web-scale computing solutions offered by Amazon Web Services," added Steve Rabuchin, Director of Developer Relations for Amazon Web Services. He continued:

"Powerset can focus on their mission to build a revolutionary, highly-differentiated, game-changing search product for their customers, while we focus on making sure Powerset's undifferentiated, non-customer-facing, yet mission critical computing needs are met at a highly-affordable cost to them."

Web 2.0 Journal will continue to follow the still emergent new IT paradigm.

What Does It Mean To Be a Web 2.0 Company?

Lessig vs Carr: "It's Been a Crazy Couple of Days in the Blogosphere"

AJAXWorld Conference & Expo 2007 East speaker John Eckman has been summarizing on his blog a recent digital fracas between Lawrence Lessig (pictured) and Nick Carr on what it means to be a Web 2.0 company.

"It’s been a crazy couple of days in the Blogosphere," Eckman comments at the outset.

Here's how he sets the scene:

"It all began innocently enough, with a post on Lawrence Lessig’s blog: The Ethics of  Web 2.0: YouTube vs. Flickr, Revver, Eyespot,, and even Google, in which he tried to make a distinction between 'fake sharing' and 'true sharing.'


The basic concept was that 'true sharing' sites permit 'content to move as users choose' - letting users download content whole, not just view it in the context of the host site. 'Fake sharing' sites, of which YouTube was the example, don’t actually enable you to download the content, only to view it. (Yes, there are firefox extensions, and greasemonkey scripts to get around it, but YouTube themselves don’t make it easy to actually download videos)."

Eckman then reports how Nick Carr, on reading Lessig's post, wrote his own post entitled Web 2.0lier than thou, linking Lessig to “digital maoism” (via Jaron Lanier) and arguing:

"Lawrence Lessig . . . suggests that some Web 2.0 companies are not fit to wear the Web 2.0 label. There are real Web 2.0 companies, and there are sham Web 2.0 companies. There are those that maintain their ethical purity, that obey the Code, and there are the transgressors, the ones that have fallen from the shining path."

Lessig, Carr argued, was painting YouTube as a 'villain' and a 'counterrevolutionary force that threatens the web’s emergent communalist state.' Further, Lessig’s goal was, according to Lessig, to “promote . . . the ideology of digital communalism in which private property becomes common property and the individual interest is subsumed into the public interest.”

In John Eckman's view, Nick Carr was guilty of  "jumping on the opportunity to deflate what he sees as Web 2.0 optimism about shared content and user contributed content - a recurring theme on Carr’s blog - and got carried away in the rhetoric." Rhetoric that, in Eckman's view, distracts from the real point Lessig was trying to make.

Eckman believes that the nub of the issue is that "enabling users to share videos is exactly what made YouTube successful. The fact that the sharing is via embed rather than download is just an implementation detail." Lessig’s point, in Eckman's view, is that what he calls 'true sharing' is ultimately a better business strategy that what he labels 'false sharing':

"That is, his argument is not ‘do X because it is good’ - his argument is ‘do X to keep and spread the success you’ve had.’ ...

The great majority of YouTube users only want to watch the video (and generally only once), not have a copy of it. What YouTube did not try to do was restrict where people could share videos - they explicitly enabled users to embed videos anywhere they wanted, on the web. You did not have to go to YouTube’s page to view videos, the player was directly embedded."

Eckman summarizes the essence of the discussion, as he sees it, as follows:

"YouTube’s success, then, isn’t an example of the counter-revolutionaries winning (as Carr would have it) but yet another example of how enabling content sharing leads to success."

He then adds, in a subsequent note, a twist to the whole debate:

"The Cease and Desist letter YouTube’s law firm sent to TechCrunch adds an interesting twist here as it puts YouTube in the position of trying to work against the widely available methods for downloading YouTube movies and retaining local, offline copies. Best way to locate alternatives? Google, which of course now owns YouTube. Will Google send itself a cease & desist letter for linking to pages of directions on how to do this?"

Web 2.0 Journal will continue to follow the discussion.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Most Recent Comments
Oddity 11/21/06 05:01:02 AM EST

>> I wonder how Adobe's shareholders feel
>> about the company styling itself a Web 2.0
>> company?

Major company insiders have purchased very little stock recently.

quezztion 11/21/06 04:58:38 AM EST

I wonder how Adobe's shareholders feel about the company styling itself a Web 2.0 company?

Caveat Emptor 11/21/06 04:51:40 AM EST

Surely the issue here is that if it looks like a Web 2.0 company, walks like a Web 2.0 company, and quacks like a Web 2.0 company...then ditch its stock fast and run for the hills!!! ;-)

@ThingsExpo Stories
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
SYS-CON Events announced today that Solgeniakhela will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgeniakhela is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing ...
Sensors and effectors of IoT are solving problems in new ways, but small businesses have been slow to join the quantified world. They’ll need information from IoT using applications as varied as the businesses themselves. In his session at @ThingsExpo, Roger Meike, Distinguished Engineer, Director of Technology Innovation at Intuit, will show how IoT manufacturers can use open standards, public APIs and custom apps to enable the Quantified Small Business. He will use a Raspberry Pi to connect sensors to web services, and cloud integration to connect accounting and data, providing a Bluetooth...
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.