Click here to close now.




















Welcome!

Containers Expo Blog Authors: Pat Romanski, Elizabeth White, Don MacVittie, Adrian Bridgwater, Sematext Blog

Related Topics: Agile Computing, Open Source Cloud, IoT User Interface

Agile Computing: Article

The Future of IT Infrastructure Looks To Be "Cloud Computing"

Amazon EC2 allows new companies to match the infrastructure of large-scale search companies on a startup budget

As anyone who follows SYS-CON Media's multiple Internet technology portals is aware, we pride ourselves on helping you keep your watch set five minutes ahead of everyone else's in the industry. A good recent example would be our gradually increasing number of articles here at Web 2.0 Journal on the on-demand phenomenon that is becoming known as "cloud computing".

Recently popularized by Amazon Web Services (AWS), the new on-demand, pay-as-you-go storage and computing service, cloud computing is shaping up to be the future of infrastructure. Amazon, for example, last year launched a web service called Amazon EC2 that provides resizable compute capacity in the cloud.

On November 28, 2006, Amazon.com Founder and CEO Jeff Bezos keynoted at the Web 2.0 conference in San Francisco. He spoke about how Amazon Elastic Compute Cloud (Amazon EC2) web service from Amazon Web Services, in beta at the time, was being used by Powerset, Inc., a natural language search engine company. Powerset was EC2 for the computing capacity necessary to run its business.

In an announcement released to coincide with the Bezos keynote, Powerset's Founder and COO Steve Newcomb said:

"I'm very pleased with our relationship with Amazon. By using Amazon EC2, Powerset is able to match the infrastructure of large scale search companies on a startup budget. Amazon EC2 is a key enabler for Powerset's business strategy now and in the future."

"Innovative, customer-focused companies like Powerset are ideal for the web-scale computing solutions offered by Amazon Web Services," added Steve Rabuchin, Director of Developer Relations for Amazon Web Services. He continued:

"Powerset can focus on their mission to build a revolutionary, highly-differentiated, game-changing search product for their customers, while we focus on making sure Powerset's undifferentiated, non-customer-facing, yet mission critical computing needs are met at a highly-affordable cost to them."

Web 2.0 Journal will continue to follow the still emergent new IT paradigm.


What Does It Mean To Be a Web 2.0 Company?

Lessig vs Carr: "It's Been a Crazy Couple of Days in the Blogosphere"

AJAXWorld Conference & Expo 2007 East speaker John Eckman has been summarizing on his blog a recent digital fracas between Lawrence Lessig (pictured) and Nick Carr on what it means to be a Web 2.0 company.

"It’s been a crazy couple of days in the Blogosphere," Eckman comments at the outset.

Here's how he sets the scene:

"It all began innocently enough, with a post on Lawrence Lessig’s blog: The Ethics of  Web 2.0: YouTube vs. Flickr, Revver, Eyespot, blip.tv, and even Google, in which he tried to make a distinction between 'fake sharing' and 'true sharing.'

 

The basic concept was that 'true sharing' sites permit 'content to move as users choose' - letting users download content whole, not just view it in the context of the host site. 'Fake sharing' sites, of which YouTube was the example, don’t actually enable you to download the content, only to view it. (Yes, there are firefox extensions, and greasemonkey scripts to get around it, but YouTube themselves don’t make it easy to actually download videos)."

Eckman then reports how Nick Carr, on reading Lessig's post, wrote his own post entitled Web 2.0lier than thou, linking Lessig to “digital maoism” (via Jaron Lanier) and arguing:

"Lawrence Lessig . . . suggests that some Web 2.0 companies are not fit to wear the Web 2.0 label. There are real Web 2.0 companies, and there are sham Web 2.0 companies. There are those that maintain their ethical purity, that obey the Code, and there are the transgressors, the ones that have fallen from the shining path."

Lessig, Carr argued, was painting YouTube as a 'villain' and a 'counterrevolutionary force that threatens the web’s emergent communalist state.' Further, Lessig’s goal was, according to Lessig, to “promote . . . the ideology of digital communalism in which private property becomes common property and the individual interest is subsumed into the public interest.”

In John Eckman's view, Nick Carr was guilty of  "jumping on the opportunity to deflate what he sees as Web 2.0 optimism about shared content and user contributed content - a recurring theme on Carr’s blog - and got carried away in the rhetoric." Rhetoric that, in Eckman's view, distracts from the real point Lessig was trying to make.

Eckman believes that the nub of the issue is that "enabling users to share videos is exactly what made YouTube successful. The fact that the sharing is via embed rather than download is just an implementation detail." Lessig’s point, in Eckman's view, is that what he calls 'true sharing' is ultimately a better business strategy that what he labels 'false sharing':

"That is, his argument is not ‘do X because it is good’ - his argument is ‘do X to keep and spread the success you’ve had.’ ...

The great majority of YouTube users only want to watch the video (and generally only once), not have a copy of it. What YouTube did not try to do was restrict where people could share videos - they explicitly enabled users to embed videos anywhere they wanted, on the web. You did not have to go to YouTube’s page to view videos, the player was directly embedded."

Eckman summarizes the essence of the discussion, as he sees it, as follows:

"YouTube’s success, then, isn’t an example of the counter-revolutionaries winning (as Carr would have it) but yet another example of how enabling content sharing leads to success."

He then adds, in a subsequent note, a twist to the whole debate:

"The Cease and Desist letter YouTube’s law firm sent to TechCrunch adds an interesting twist here as it puts YouTube in the position of trying to work against the widely available methods for downloading YouTube movies and retaining local, offline copies. Best way to locate alternatives? Google, which of course now owns YouTube. Will Google send itself a cease & desist letter for linking to pages of directions on how to do this?"

Web 2.0 Journal will continue to follow the discussion.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Oddity 11/21/06 05:01:02 AM EST

>> I wonder how Adobe's shareholders feel
>> about the company styling itself a Web 2.0
>> company?

Major company insiders have purchased very little stock recently.

quezztion 11/21/06 04:58:38 AM EST

I wonder how Adobe's shareholders feel about the company styling itself a Web 2.0 company?

Caveat Emptor 11/21/06 04:51:40 AM EST

Surely the issue here is that if it looks like a Web 2.0 company, walks like a Web 2.0 company, and quacks like a Web 2.0 company...then ditch its stock fast and run for the hills!!! ;-)

@ThingsExpo Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with APIs within the next year.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, d...
In his keynote at 16th Cloud Expo, Rodney Rogers, CEO of Virtustream, discussed the evolution of the company from inception to its recent acquisition by EMC – including personal insights, lessons learned (and some WTF moments) along the way. Learn how Virtustream’s unique approach of combining the economics and elasticity of the consumer cloud model with proper performance, application automation and security into a platform became a breakout success with enterprise customers and a natural fit for the EMC Federation.
The Internet of Things is not only adding billions of sensors and billions of terabytes to the Internet. It is also forcing a fundamental change in the way we envision Information Technology. For the first time, more data is being created by devices at the edge of the Internet rather than from centralized systems. What does this mean for today's IT professional? In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists addressed this very serious issue of profound change in the industry.
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affect their organization.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society-changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his session at @ThingsExpo, Jason Mondanaro, Director, Product Management at Metanga, discussed how you can plan to cooperate, partner, and form lasting all-star teams to change the world and it starts with business models and monetization strategies.
Converging digital disruptions is creating a major sea change - Cisco calls this the Internet of Everything (IoE). IoE is the network connection of People, Process, Data and Things, fueled by Cloud, Mobile, Social, Analytics and Security, and it represents a $19Trillion value-at-stake over the next 10 years. In her keynote at @ThingsExpo, Manjula Talreja, VP of Cisco Consulting Services, discussed IoE and the enormous opportunities it provides to public and private firms alike. She will share what businesses must do to thrive in the IoE economy, citing examples from several industry sectors.
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industry. APIs are at the center of the digital business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptee.
Akana has released Envision, an enhanced API analytics platform that helps enterprises mine critical insights across their digital eco-systems, understand their customers and partners and offer value-added personalized services. “In today’s digital economy, data-driven insights are proving to be a key differentiator for businesses. Understanding the data that is being tunneled through their APIs and how it can be used to optimize their business and operations is of paramount importance,” said Alistair Farquharson, CTO of Akana.
Business as usual for IT is evolving into a "Make or Buy" decision on a service-by-service conversation with input from the LOBs. How does your organization move forward with cloud? In his general session at 16th Cloud Expo, Paul Maravei, Regional Sales Manager, Hybrid Cloud and Managed Services at Cisco, discusses how Cisco and its partners offer a market-leading portfolio and ecosystem of cloud infrastructure and application services that allow you to uniquely and securely combine cloud business applications and services across multiple cloud delivery models.
The enterprise market will drive IoT device adoption over the next five years. In his session at @ThingsExpo, John Greenough, an analyst at BI Intelligence, division of Business Insider, analyzed how companies will adopt IoT products and the associated cost of adopting those products. John Greenough is the lead analyst covering the Internet of Things for BI Intelligence- Business Insider’s paid research service. Numerous IoT companies have cited his analysis of the IoT. Prior to joining BI Intelligence, he worked analyzing bank technology for Corporate Insight and The Clearing House Payment...
"Optimal Design is a technology integration and product development firm that specializes in connecting devices to the cloud," stated Joe Wascow, Co-Founder & CMO of Optimal Design, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and simplified management of data on complex storage networks. CommVault's exclusive single-platform architecture gives companies unp...
Electric Cloud and Arynga have announced a product integration partnership that will bring Continuous Delivery solutions to the automotive Internet-of-Things (IoT) market. The joint solution will help automotive manufacturers, OEMs and system integrators adopt DevOps automation and Continuous Delivery practices that reduce software build and release cycle times within the complex and specific parameters of embedded and IoT software systems.
"ciqada is a combined platform of hardware modules and server products that lets people take their existing devices or new devices and lets them be accessible over the Internet for their users," noted Geoff Engelstein of ciqada, a division of Mars International, in this SYS-CON.tv interview at @ThingsExpo, held June 9-11, 2015, at the Javits Center in New York City.
Internet of Things is moving from being a hype to a reality. Experts estimate that internet connected cars will grow to 152 million, while over 100 million internet connected wireless light bulbs and lamps will be operational by 2020. These and many other intriguing statistics highlight the importance of Internet powered devices and how market penetration is going to multiply many times over in the next few years.