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GENBAND Names Bita Milanian SVP of Marketing Communications, Expanding Commitment to Global Brand Leadership

GENBAND, a leading developer of multimedia and cloud communications solutions, today announced that Bita Milanian has been named Senior Vice President of Marketing Communications reporting directly to the company’s Chief Marketing Officer, Brad Bush.

GENBAND Senior Vice President of Marketing Communications, Bita Milanian. (Photo: Business Wire)

GENBAND Senior Vice President of Marketing Communications, Bita Milanian. (Photo: Business Wire)

Ms. Milanian has extensive marketing, branding and communication experience. She led marketing of the agent channel sales at TelePacific Communications, one of the largest competitive local exchange carriers in the US and was Marketing Director for the Media & Entertainment division of Global Crossing, the world's first integrated global IP-based network service provider. She began her career in telecom and technology at Justice Telecom Corporation as manager of international sales and director of customer service.

She most recently held the top post of Executive Director for the Farhang Foundation, a prominent non-profit based in Southern California. Having been a part of this organization since its early days, Ms. Milanian was responsible for all operations, finances, fund raising, programs, branding, marketing and events.

“Bita brings to GENBAND a unique mix and depth of experience in branding, marketing services and solutions for groundbreaking service providers as well as from the arts, entertainment and non-profit worlds,” said Mr. Bush. “Her proven track record, enhanced by her most recent commitment to running the Farhang Foundation, brings a very creative and energetic addition to our leadership team. We are pleased to have been able to attract an executive of Bita’s caliber to GENBAND at this exciting time in our company’s growth.”

Ms. Milanian is the inaugural recipient of the LIPSTICK Award (leadership, integrity, passion, support, teaching, innovation, compassion and kicking it) from Women in the Channel. The grassroots organization is made up of women who are in leadership roles in the telecommunications industry. An active social media and public speaker, she was also featured on National Public Radio as part of the Women Digital Thinkers Tweet A Day in Their Lives. The segment featured women who are driving the rise of the technology sector in the US economy; and offered ways to encourage young women to consider computer science careers.

Ms. Milanian has also been an entrepreneur, establishing and building BMG Consulting (offering creative sales and marketing strategies and business development solutions), alongside Butterfly Buzz, a Los Angeles-based company specializing in helping artists excel and leap forward, offering hip, forward-thinking marketing, branding and public relations services.

Ms. Milanian attended California State University, Northridge, studying business and marketing, and Kaiserin Augusta Schule in Cologne, Germany, is fluent in Persian and German and conversational in Spanish, French and Azeri Turkish. She is on the boards of Women in the Channel and the Persian American Cancer Institute, and recently joined the advisory board of Farhang Foundation. Additionally, she serves on the Media Advisory Council at the Iranian-American Women Foundation.


FROM THE CORE TO THE EDGE TO THE EXPERIENCETM, GENBAND is a global leader in smart networking solutions for service providers and enterprises in over 80 countries. The company’s technology improves IP networks by making them more scalable, secure, profitable and efficient. GENBAND’s market-leading technology supports multimedia voice, data and video sessions and fixed-mobile unified communications applications that scale on public and private networks. With a flexible, cloud-ready platform, GENBAND’s IMS, edge and application solutions help its customers compete effectively by increasing revenues, improving profitability, and attracting and retaining customers. To learn more, visit us on the web at

GENBAND, the GENBAND logo and icon are trademarks of GENBAND.

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