Welcome!

Containers Expo Blog Authors: Derek Weeks, Elizabeth White, Pat Romanski, Carmen Gonzalez, Liz McMillan

Blog Feed Post

Salesforce Announces new Industries Strategy: With Vivek Kundra Leading The Way

By

Salesforce.com Announces New Industries Strategy

BOSTON, April 2, 2014 /PRNewswire/ – Salesforce.com (NYSE: CRM), the world’s #1 CRM platform, today announced a new industries strategy aimed at accelerating the company’s growth and transforming the way companies across key industries connect with their customers. Led by Vivek Kundra, EVP of Industries, salesforce.com’s new Industries Business Unit is delivering social, mobile and connected cloud solutions for six global industries—financial services/insurance, health care/life sciences, retail/consumer products, communications/media, public sector and automotive/manufacturing. Salesforce.com’s strategy includes growing a team of industry experts, developing an ecosystem of preferred partners and creating transformational solutions that leverage the power of the trusted Salesforce1 Platform to address the major challenges for each sector.

Comments on the News

  • “As we look to grow to $10 billion and beyond, our new industries strategy is a huge opportunity for salesforce.com to expand our footprint within existing customers and reach new enterprise customers,” said Keith Block, president and vice chairman, salesforce.com. “Companies across all industries are turning to salesforce.com to help them transform their business models and connect with their customers in new ways.”
  • “Entire industries are seeing the power of social, mobile and connected cloud technologies up-end decades-long business models. This is no small disruption; it’s a complete re-imagination of industries,” said Vivek Kundra, EVP of Industries, salesforce.com. “We’ve only just begun to see the transformational power of the Salesforce1 Platform and the innovative, scalable industry solutions that we are delivering with our ecosystem of partners.”

Industry Solutions for the Internet of Customers
The world is becoming completely connected. Every day, millions of new products, apps and devices—from every industry—are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and wearable smart devices to jet engines and cars. And behind every product, every app and every device there is a customer. It is the Internet of Customers, and customer relationship management has never been more important.

With the Salesforce1 customer platform, companies across every industry are transforming their sales, service and marketing apps for the Internet of Customers. The Salesforce1 platform allows companies to rapidly implement new solutions, and eliminate the costly operational expenses required with legacy on-premise software solutions.

Initially, salesforce.com and its ecosystem of partners are focused on delivering innovative solutions for six industries:

  • Financial Services/Insurance: Salesforce.com’s solutions enable financial institutions to move beyond today’s transactional relationships with customers and identify opportunities to build lasting trust through personalized engagement.
  • Health Care/Life Sciences: Salesforce.com enables payers, providers and life science companies to connect with patients and providers wherever they are to improve the patient experience, outcomes and cost.
  • Retail/Consumer Products: With salesforce.com, retailers and consumer brands can accelerate brand loyalty and engagement by meeting customers wherever and however they want to shop. This connected and integrated approach across channels and locations will unlock new business opportunities and transform the shopping experience.
  • Communications/Media: Salesforce.com solutions enable communications providers to take advantage of social, mobile and connected cloud technologies to give their teams instant access to the information they need and create a connected experience for every customer, across every product and every channel—from networks to devices to content.
  • Public Sector: Salesforce.com delivers the mobile, social and connected cloud solutions that enable state, local and federal government agencies to create a 21st century government experience for citizens. Using Salesforce, governments are inventing new ways to engage and empower citizens and employees without large up-front investments in IT infrastructure.
  • Automotive/Manufacturing: Automotive companies and manufacturers are not just searching for ways to reduce costs and increase production; they are looking to connect with customers in new ways by creating direct relationships with dealer networks and consumers. Salesforce.com solutions are allowing companies to integrate customer feedback into each step of the marketing, sales, design and manufacturing process.

Proven Leaders Drive Industry Innovation
Salesforce.com continues to grow its team of global experts with deep experience driving transformational technologies to lead their respective industries:

  • Andy Baer, Head of Communications/Media: As the former CIO for Comcast Cable, Baer brings more than 30 years of experience in the communications/media industry.
  • Shelley Bransten, Head of Retail/Consumer Products: Bransten brings more than 20 years of experience in retail, most recently as Vice President of CRM Marketing for Gap, Inc.
  • Patrick Pelata, Head of Automotive: As the former COO of Renault, previously Board Member and EVP of Nissan, Pelata brings 28 years of automotive leadership.
  • Todd Pierce, Head of Health Care/Life Sciences: As the former CIO at Genentech and global head of Pharma IT & Group Infrastructure for Roche, Pierce brings more than 20 years of managing disruptive technologies for the health care industry.

Salesforce1— the Customer Platform to Deliver Innovation for Every Industry
Salesforce1 is the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud. Salesforce1 was built to transform the world’s #1 sales, service and marketing apps, supercharge existing Salesforce custom apps and to enable the next generation of custom mobile apps built on a completely new set of APIs. Now sales reps are empowered to sell from anywhere, on any device. Every service agent can now deliver service everywhere to solve cases faster and leverage the more than 2,000 apps available on the AppExchange. And now every marketer will have the full power of social insights and dashboards within the Salesforce1 Mobile App to deliver 1:1 marketing.

Leveraging the Salesforce1 Platform, ISVs and SI partners are building new industry-specific apps that help enterprises manage their business in the cloud.

Additional Information

About salesforce.com
Salesforce.com is the world’s largest provider of customer relationship management (CRM) software. For more information about salesforce.com (NYSE: CRM), visit: www.salesforce.com.

Read the original blog entry...

More Stories By Bob Gourley

Bob Gourley writes on enterprise IT. He is a founder and partner at Cognitio Corp and publsher of CTOvision.com

@ThingsExpo Stories
IoT is at the core or many Digital Transformation initiatives with the goal of re-inventing a company's business model. We all agree that collecting relevant IoT data will result in massive amounts of data needing to be stored. However, with the rapid development of IoT devices and ongoing business model transformation, we are not able to predict the volume and growth of IoT data. And with the lack of IoT history, traditional methods of IT and infrastructure planning based on the past do not app...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, discussed the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The WebRTC Summit New York, to be held June 6-8, 2017, at the Javits Center in New York City, NY, announces that its Call for Papers is now open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 20th International Cloud Expo and @ThingsExpo. WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web co...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).