Welcome!

Virtualization Authors: Elizabeth White, Carmen Gonzalez, Victoria Livschitz, Pat Romanski, Lori MacVittie

News Feed Item

TCL Accelerates Transformation to Customer-Centered Business Model

SHENZHEN, China, April 10, 2014 /PRNewswire/ -- TCL is moving forward in its goal of transforming from a traditional TV manufacturer into a global multimedia entertainment technology enterprise. TCL is now announcing three major strategic initiatives for 2014. First, TCL will create a totally new and highly-efficient Online to Offline (O2O) sales platform for the Chinese market. Second, TCL will improve engagement with consumers and developers through a new online fan platform, named "T-fans", for TCL's die-hard fans. Finally, TCL will establish a Cultural Communications company that will provide live-streaming video content in partnership with Hollywood studios. Through these three initiatives TCL will achieve its "double plus" strategy of becoming a more user-oriented company while leveraging the opportunities inherent in TCL's digital media devices. TCL announced these bold initiatives at its spring launch, during which the company released an impressive array of new products.

TCL Chairman Li Dongsheng talking about the company's transformation to a customer-oriented business model.

O2O Platform

To achieve the "double plus" strategy goal of being more responsive to its customers, TCL will spend 500 million RMB to build its new O2O platform. By the end of next year the O2O platform is on forecast to achieve sales revenue as high as 10 billion RMB, and service revenue over 100 million RMB. The platform will be "social, local, personal, precise and mobile." TCL will work with online and offline retailers, as well as third party logistics companies, to streamline the TCL shopping experience, reducing costs and providing higher-quality service. TCL will also begin expanding its own delivery capacity, and will cover 88 percent of the cities in China by June. In addition to working with online retailers such as JD.com and Tmall, TCL will develop and promote the online TCL Mall.

T-fans platform

TCL will also establish a T-fan platform for die-hard fans, pursuing the "double plus" strategy goal of greater customer engagement. Through this platform users will be able to participate in TCL product design, development, testing, and evaluation of the whole process. The T-fan community will have both online and offline components, including fans gatherings, family days, DIY tours, picnic lunches, and community TV game competitions. TCL will also create a user database, mining value from users' data to provide users with better service. This summer TCL will officially launch the T-fan group activities with user-centered, interactive communication. A wide range of enterprises will rely on fans to participate in product development. TCL hopes to have a fan base of 200 million users within five years.

TCL Culture and Media

A key pillar of the "double plus" strategy is transforming TCL from being a traditional electronics manufacturer to a global multimedia entertainment technology enterprise. To that end TCL will establish a culture and media company that will provide video content including short films and dramas through partnerships with Hollywood studios. TCL will also release an application called "GoLive TV," a live-streaming TV service.

Spring Launch

In addition, TCL has also announced a strong spring lineup of smart products. These products are available in China and will soon be available in select international markets. TCL Multimedia has launched nine new home entertainment terminal products, including TCL Games TV E5700, E6700, and the T2 game console; QLED, OLED, UHD surface TVs, ultra high-definition naked eye 3D TV and other new products. TCL Multimedia also announced it will develop OTT services and ultra-fast high-end home theater systems, transforming from a TV manufacturer to a "global entertainment technology company." TCL Communications released the latest 4G smartphones, tablets, wearables, smart devices and smart accessories, including the world's thinnest 4G phone. And TCL Home Appliance released a smart air conditioner and smart air purifier, which will form the core of TCL's new family cloud services.

Mission Statement

Mr. Li Dongsheng, Chairman and Founder of TCL Corporation, said in his speech, TCL will spare no effort to promote the "double plus" strategic transformation, and to establish a user-oriented business model. This strategy is the top priority for the next five years. It is user-centered, based on intelligent computing technology, broadband Internet, big data and cloud computing. It is innovative and driven by market demand, focusing on products and applications aimed at creating a satisfying user experience. The double plus transformation strategy will drive value growth, and improve TCL's core competitiveness in the new era of smart design.

Mr. Hao E, CEO of TCL Multimedia, said, "TCL launched a game console based on smart TV applications. Users want a gaming experience that is large enough, fast enough, smooth enough and economical enough. TCL Multimedia will continue to enhance the "TV +" Smart TV platform's technical capabilities and innovative applications. TCL communications will also launch for enterprise and home HD video communications systems, multi-screen television and interactive applications of smart mobile terminals and other new products and technologies. In addition, the smart set-top boxes will also develop OTT services while promoting the ultra-fast high-end home theater systems, achieving the transformation from TV manufacturer to "global entertainment technology company."

About TCL Corporation

Founded in 1981, TCL Corporation (000100.SZ) is one of the largest consumer electronics enterprises in China, with over 70,000 employees in 40 countries throughout the world. Currently it has three listed subsidiaries: TCL Multimedia (01070.HK), TCL Communication (02618. HK), and Tonly Electronics (01249.HK), with a diverse business portfolio covering LCD TVs, LCD panels, mobile phones, audio and video equipment, home appliances and lighting products. In 2013, TCL's total sales reached RMB85.32 billion, and the TCL brand value exceeded RMB63.9 billion. TCL is ranked No. 3 in market share of LCD TVs, No. 5 in mobile phones, and No. 5 in LCD panels sector, on a global basis. Starting from 2014, TCL is focusing its goal of building new customer-centered "product + service" business model, while pushing its transformation towards "smart + Internet technologies." TCL is committed to its new vision of "enriching lives of its customers by rendering products and services of ultimate experience."  For more information, please visit its website:  http://www.tcl.com/en.php

Photo - http://photos.prnewswire.com/prnh/20140410/CG02750

SOURCE TCL Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.