Welcome!

Containers Expo Blog Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Moshe Kranc

Related Topics: @CloudExpo, Java IoT, Linux Containers, Containers Expo Blog, Recurring Revenue, @BigDataExpo

@CloudExpo: Article

Oracle Marketing Cloud Solution Helps Manufacturers Drive Revenue

Increases marketing effectiveness by introducing industry-specific capabilities that enhance targeting and segmentation

Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional product-centric marketing to a customer-centric approach. Oracle Eloqua for Manufacturing is a flexible and scalable industry-specific marketing automation solution that enables companies to deliver targeted and personalized interactions across customer touchpoints and channels.

News Facts

  • Oracle Eloqua for Manufacturing helps manufacturers improve the customer experience and drive revenue.
  • The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Manufacturing is a flexible and scalable cloud-based solution that is specifically designed to help global manufacturing organizations deliver personalized experiences to customers and prospects while improving marketing outcomes and efficiency.
  • The new solution increases marketing effectiveness by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting.
  • With a full view of the buyer's journey, insights into customer demand signals and integrated business intelligence reporting, marketers in global manufacturing organizations are able drive demand and improve the quality of leads that are passed to sales.
  • By providing insight into customer and prospect needs, Oracle Eloqua for Manufacturing helps marketers in global manufacturing organizations deliver personalized campaigns with timely and targeted content.
  • To help manufacturers achieve a faster time to revenue and maximize their customers' lifetime value, Oracle Eloqua for Manufacturing includes product registration capabilities that help deliver efficient product maintenance and subscription renewals.
  • The new release includes intuitive templates and workflows that help marketers quickly and efficiently create and extend channel relationships. Campaign tasks are automated and personalized across print, e-mail, web, and telemarketing channels.
  • Oracle Marketing Cloud has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, life sciences, wealth management and manufacturing organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content and data analysis best practices.

Key Benefits:

  • Oracle Eloqua for Manufacturing helps marketers drive revenue, improve the customer experience and transition to a customer-centric approach by delivering custom templates, targeted content and leading business intelligence.
  • Key benefits delivered by Oracle Eloqua for Manufacturing include:
    • Efficient marketing campaign management and execution: Pre-built and pre-approved branded sales templates for a number of manufacturing scenarios eliminate guesswork, increase the opportunity for early successes and accelerate time to value.
    • Fast and accurate targeting: Helps capture digital behavior, segment for relevancy, and target prospects with engaging content to shift them along the buyer's journey.
    • Improved personalization: By analyzing digital body language from every interaction, including social and website data, the new solution helps marketers personalize content and generate real-time engagement when target audiences are most interested.
    • Better lead management: Helps manufacturers grow their new business pipeline and attract new customers by nurturing prospects through personalized interactions, identify buying signals and passing qualified leads to sales.
    • Simplified customer on-boarding: Product registration triggers automated campaigns that deliver efficient product maintenance and subscription renewals.
    • Accessible customer data: Enhances customer service and encourages transitions from trial to purchase by storing and analyzing critical information on product ownership, warranties and sample/trial requests.
    • Optimized customer engagement: Increases customer loyalty and creates additional revenue opportunities by personalizing and improving the quality of engagement with prospects and leads.
    • Enhanced customer insight: Provides insights into marketing activities and campaign performance, demonstrating marketing's impact on driving demand and ROI, while the built-in business intelligence capabilities improve sales forecasting.
    • Enhanced mobility: Enables marketing and sales teams to set up campaigns with pre-approved content and templates while on the move.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

@ThingsExpo Stories
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...