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Virtualization Authors: Elizabeth White, Liz McMillan, Adine Deford, Roger Strukhoff, Dana Gardner

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How Consumerization of IT is Enhancing Productivity

This week, Citrix CTO Office Chair and VP of Citrix Labs, Martin Duursma, will keynote at the SRII Global Conference at the Fairmont Hotel San Jose. The three-day event provides a platform for connecting senior industry, academia, research and government leaders from around the world.

Duursma’s keynote, titled “IT Consumerization is Driving Human Productivity” will open the conference on Thursday at 8:30 a.m. He will dive into the personal versus corporate dilemma that users and IT departments face in today’s workplace.

Duursma will address how the trend toward BYOD (Bring Your Own Device) is impacting businesses, as well as driving deeper personal digital integration through mobile workspaces. Attendees will learn how consumer-like personalized experiences have helped to improve productivity and the quality of people’s lives, enabling users to focus on what’s important in the information-rich 2014 landscape. As a result, people are being enabled to work better, communicate and collaborate with anyone at any location, and use whatever device they choose.

Citrix and the Citrix Startup Accelerator are both sponsors of the event, during which several seed companies funded by the Accelerator will be demoing their latest innovative products and services.

Duursma joins an esteemed list of speakers at this year’s event, including executives from companies such as Accenture, CA, Google, Intel, McAfee, Nebula, NetApp, PayPal, Qualcomm, SAP, VMware and Xerox Research Center. Other sponsors include Brocade, IBM, SAP and UC Berkley.

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About Citrix

Citrix (NASDAQ:CTXS) is a leader in virtualization, networking and cloud services to enable new ways for people to work better. Citrix solutions help IT and service providers to build, manage and secure virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more productive with mobile workstyles. With annual revenue in 2013 of $2.9 billion, Citrix solutions are in use at more than 330,000 organizations and by over 100 million people globally. Learn more at www.citrix.com.

For Citrix Investors

This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with the impact of the global economy and uncertainty in the IT spending environment, revenue growth and recognition of revenue, products and services, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

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