|By Shelly Palmer||
|April 27, 2014 03:01 AM EDT||
According to aereo.com, “With Aereo, you can watch real, live TV through a tiny remote antenna you control over the Internet — from home or anywhere in your home coverage area.”
If you’re a TV viewer with a broadband connection to the public Internet, this seems like an awesome idea. For $8 per month, you can “Record & Stream Live TV Online with Aereo Cloud DVR.”
If you’re a Broadcaster with a dual revenue stream (retransmission fees from a cable company or other MVPD plus advertising revenue) this seems like a world-ending technology designed to undermine a well-established business model by exploiting a legal loophole.
If you’re on the Supreme Court of The United States, you’ve got your work cut out for you.
My good friend, Gary Shapiro, CEO of the Consumer Electronics Association and Neal Katyla, the former acting solicitor general of the United States and legal adviser to the broadcasters in this case, spoke with Jeffrey Brown on PBS. It was a lively debate, well worth watching.
Mr. Katyla said, “As Justice Ginsburg pointed out in today’s argument, everyone else who wants to grab content has to pay for it. And the broadcast companies spend each year billions of dollars creating content, acquiring content, distributing the content. And if an interloper can come along like Aereo — and Aereo’s business model is essentially grabbing those signals from over the air, bundling them together and then selling them for a profit — well, then the entire model and the entire premise of copyright law is going to be disrupted.”
Mr. Katyla spent quality time describing Aereo as an “interloper” and insisted that Aereo’s technology violates copyright law. Interloper may be harsh, but Mr. Shapiro countered that, “… it’s not known whether or not Aereo broke the law… two courts have said they have not violated the law. And, in fact, the statute as written, which was, interestingly, barely discussed at the case, is pretty clear that they have not violated the law.”
Supporting Case Law
The Cablevision Case: In April 2013, a federal appeals court ruled that Aereo’s service didn’t violate copyright law based on a Second Circuit ruling “that found Cablevision’s remote DVR’s to be legal because they involved one copy of a show being transmitted to one subscriber.” While Aereo says its operation is “one antenna for one subscriber,” broadcasters argue that Aereo’s system is built specifically to get around copyright law and different from the Cablevision case because Aereo offers live TV without a license.
Sony Betamax: As opined by Mr. Shapiro, “… the Sony Betamax case, which said you have the right, as a consumer, to record over-the-air television. So there’s no one questioning that today, but a lot of people are relying on it, because that was a fundamental right.” He said Sony has a right to sell a VCR, and “Aereo has a right to basically sell access to an antenna. And, as Aereo’s attorney pointed out, there’s nothing different between what we’re doing with a centralized antenna that is located, as opposed to going in and installing them at people’s houses.”
This is where it really gets tricky. The circuit board pictured above shows a plurality of miniature television antennas. According to Aereo’s patent (and its attorney), each of these “antennas” are supposed to be assigned to an individual subscriber. The main argument, from Aereo’s point of view, is that you are renting a television antenna in a remote location and it is technically identical to finding the ideal place to put your regular-sized antenna, but… through the magic of Aereo technology (and it would have to be magic for reasons I shall explain in a moment), this little miniature antenna will tune in all of the broadcast television you would ever want to watch.
Then, also through the magic of Aereo technology, you can use a remote DVR (just like your DVR only in a remote location) and access recorded shows from any device that has access to the public Internet. Aereo argues that this is completely legal because its service is identical to making a deal with your neighbor to place your antenna on his roof (because he had better line of sight to the television transmitters) and paying $8 per month for the privilege.
The problem here is that a single miniature antenna like the ones shown on the circuit card can’t (due to very well understood physics) receive VHF and UHF television signals. It is possible that the entire circuit card may be able to resonate with the wavelengths in question, but not an individual miniature antenna. If you want to do an experiment, take one of these and attach it to your television set – you will most likely see snow on almost every channel. A paperclip-sized antenna would need to have Harry Potter-like powers to tune in the range radio frequencies used for broadcast television.
The Aereo patent claims have other significant issues with naming conventions and industry terms of art. I don’t know what an “antenna system” is. Aereo invented the term. But it clearly contains more technology than a passive television antenna sized to resonate at specific frequencies.
Then there’s the non-trivial issue of transcoding the signal from RF (Radio Frequency) to a streaming video format.
When taken together, the technology does not appear to be a passive television antenna in a remote location. It appears to be an array of antennas and a system for multiplexing transmission, which closely resembles an MVPD or, in other words, a cable operator.
Things to Ponder
Of the lessons learned from Sony Corp. Of Amer. V. Universal City Studios, Inc., 464 U.S. 417 (1984) and MGM Studios, Inc. v. Grokster, Ltd., 545 U.S. 913 (2005) one important take-away was, “Technology is neither good nor bad it’s how people use it that makes it so.” To date, the courts have not ruled against technology or innovation. They have ruled against the way people put it to use.
Aereo is innovative and awesome! But is it legal?
This case is reminiscent of the advent of Super Stations. Back in 1976, Ted Turner realized that he could use C-Band Satellite technology to distribute the broadcast signal from WTCG-TV (renamed WTBS-TV in 1978) to cable providers nationwide. This was to the great dismay and chagrin of syndicators and content providers who licensed programming to WTCG/WTBS in Atlanta for use in the Atlanta television market. The contracts did not prohibit this kind of distribution because no one thought of it or had any idea that it would become an issue.
Lawsuits ensued, but… as we all know, WTBS-TV became TBS (Turner Broadcasting System) and the cable business, as we know it, was born.
Is the way Aereo is using Antenna/Internet technology radically different from the way TBS used C-Band Satellite technology? Both had the idea of increasing viewership of free over-the-air content by using available technology. While this example is imperfect for several reasons, the metaphor is a good one – innovators see opportunity where there is a market and brilliant innovators change constantly change the world.
Aereo is good for consumers. Some will argue that it is good for advertiser-supported broadcast television stations because it will increase viewership (local broadcast television ratings have been declining for a decade and the downward trend is accelerating). Make no mistake: Aereo is not good for broadcast television stations in any way. Not only because if Aereo prevails it will not have to pay retransmission fees, but because every cable company will copy the technology and cease to pay them as well. This will financially devastate the local broadcast television business. A win for Aereo is a death knell for local television stations.
Is that a good thing or a bad thing? After all, the FCC wants the spectrum that it loans to local television stations (for free) back so it can sell it or lease it companies that want to use it for wireless broadband.
If free over the air television did not exist, would the content created by local TV stations be valuable enough for cable and satellite providers to carry? Would they pay for it? If the content were only available over a wired MVPD, Aereo would have nothing to sell. Is that future better for the public?
The implications of the Aereo decision will be far-reaching and it will impact every aspect of the broadcast television business. Is this technology good or bad? It’s not about the technology at all… it’s about people understanding how it is being used. And, as Upton Sinclair used to say, “It is difficult to get a man to understand something, when his salary depends upon his not understanding it!” Just some things to ponder about Aereo vs. television as we know it.
In his session at @ThingsExpo, Tony Shan, Chief Architect at CTS, will explore the synergy of Big Data and IoT. First he will take a closer look at the Internet of Things and Big Data individually, in terms of what, which, why, where, when, who, how and how much. Then he will explore the relationship between IoT and Big Data. Specifically, he will drill down to how the 4Vs aspects intersect with IoT: Volume, Variety, Velocity and Value. In turn, Tony will analyze how the key components of IoT influence Big Data: Device, Connectivity, Context, and Intelligence. He will dive deep to the matrix...
Oct. 6, 2015 06:00 PM EDT Reads: 302
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Building actually breathes - immediately flagging overheating in a closet or over cooling in unoccupied ho...
Oct. 6, 2015 05:00 PM EDT Reads: 245
Scott Guthrie's keynote presentation "Journey to the intelligent cloud" is a must view video. This is from AzureCon 2015, September 29, 2015 I have reproduced some screen shots in case you are unable to view this long video for one reason or another. One of the highlights is 3 datacenters coming on line in India.
Oct. 6, 2015 02:00 PM EDT Reads: 226
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
Oct. 6, 2015 01:00 PM EDT Reads: 737
“The Internet of Things transforms the way organizations leverage machine data and gain insights from it,” noted Splunk’s CTO Snehal Antani, as Splunk announced accelerated momentum in Industrial Data and the IoT. The trend is driven by Splunk’s continued investment in its products and partner ecosystem as well as the creativity of customers and the flexibility to deploy Splunk IoT solutions as software, cloud services or in a hybrid environment. Customers are using Splunk® solutions to collect and correlate data from control systems, sensors, mobile devices and IT systems for a variety of Ind...
Oct. 6, 2015 01:00 PM EDT Reads: 580
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Oct. 6, 2015 12:45 PM EDT Reads: 456
Clearly the way forward is to move to cloud be it bare metal, VMs or containers. One aspect of the current public clouds that is slowing this cloud migration is cloud lock-in. Every cloud vendor is trying to make it very difficult to move out once a customer has chosen their cloud. In his session at 17th Cloud Expo, Naveen Nimmu, CEO of Clouber, Inc., will advocate that making the inter-cloud migration as simple as changing airlines would help the entire industry to quickly adopt the cloud without worrying about any lock-in fears. In fact by having standard APIs for IaaS would help PaaS expl...
Oct. 6, 2015 12:30 PM EDT Reads: 578
Organizations already struggle with the simple collection of data resulting from the proliferation of IoT, lacking the right infrastructure to manage it. They can't only rely on the cloud to collect and utilize this data because many applications still require dedicated infrastructure for security, redundancy, performance, etc. In his session at 17th Cloud Expo, Emil Sayegh, CEO of Codero Hosting, will discuss how in order to resolve the inherent issues, companies need to combine dedicated and cloud solutions through hybrid hosting – a sustainable solution for the data required to manage I...
Oct. 6, 2015 12:00 PM EDT Reads: 438
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
Oct. 6, 2015 10:45 AM EDT Reads: 163
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Bradley Holt, Developer Advocate at IBM Cloud Data Services, will demonstrate techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk will be on IBM Cloudant, Apa...
Oct. 6, 2015 10:45 AM EDT Reads: 451
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Oct. 6, 2015 10:00 AM EDT Reads: 732
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Oct. 6, 2015 09:00 AM EDT Reads: 568
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innovation is automation. The most painful pain point for any business is the mismatch between supplies a...
Oct. 6, 2015 09:00 AM EDT Reads: 136
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
Oct. 6, 2015 04:00 AM EDT Reads: 409
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
Oct. 5, 2015 11:00 PM EDT Reads: 616
As enterprises capture more and more data of all types – structured, semi-structured, and unstructured – data discovery requirements for business intelligence (BI), Big Data, and predictive analytics initiatives grow more complex. A company’s ability to become data-driven and compete on analytics depends on the speed with which it can provision their analytics applications with all relevant information. The task of finding data has traditionally resided with IT, but now organizations increasingly turn towards data source discovery tools to find the right data, in context, for business users, d...
Oct. 5, 2015 08:00 AM EDT Reads: 378
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 150 developers, designers, quality assurance engineers, project manage...
Oct. 5, 2015 05:00 AM EDT Reads: 735
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless Thingies, will discuss and demonstrate how devices and humans can be integrated from a simple clust...
Oct. 4, 2015 12:00 PM EDT Reads: 628
SYS-CON Events announced today that Cloud Raxak has been named “Media & Session Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Raxak Protect automates security compliance across private and public clouds. Using the SaaS tool or managed service, developers can deploy cloud apps quickly, cost-effectively, and without error.
Oct. 3, 2015 01:15 PM EDT Reads: 624
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, will discuss the impact of technology on identity. Should we federate, or not? How should identity be secured? Who owns the identity? How is identity ...
Oct. 3, 2015 11:00 AM EDT Reads: 418