Welcome!

Containers Expo Blog Authors: Liz McMillan, Pat Romanski, Elizabeth White, Flint Brenton, Yeshim Deniz

Related Topics: @ThingsExpo, Java IoT, Linux Containers, Containers Expo Blog, @DXWorldExpo, SDN Journal

@ThingsExpo: Blog Feed Post

The Internet of Things: The Only Winning Move Is to Play

The lure of free and convenience has finally won

How many of you actually fill out the registration cards that come with your kid's toys?

Anyone? Anyone? Bueller? Bueller?

That's what I thought. Me neither. Not as a parent and certainly not as an adult. After all, they were just going to use it for marketing, right?

Fast forward from our children to today, and the Internet of Things is rapidly changing everything. Right under our ... fingers.

Take, for example, Construct Bots. Not literally, because my six year old will scream with rage, but as an example. You buy the toy, which is cool enough in and of itself, but then you get the free app for your <insert mobile platform of choice>.

Now, when you buy the toy, you can scan a QR code (or enter a bunch of digits, your choice) in the app. That unlocks digital versions of pieces and parts and your six your old is happy as a clam.

And so is the company behind it. Because that's the modern version of a registration card. And it's part of what is contributing to the big data explosion, because that code has to be validated - most likely by an application sitting either in the cloud or at corporate head quarters. And that code is tied to an app that's tied to a device that's.. well, you get the picture. For the price of developing an app and printing some codes on paper, the business gets to mine a wealth of usage and purchasing data that it could never have gotten back in the days of postcards and stamps and pens.

wargamesThere are hundreds - thousands - of examples of digital-physical convergence and new "things" connecting to the Internet across every industry and every vertical. Everyone is going to get in the game called the Internet of Things because, unlike the famous conclusion in War Games, the only winning move in this game is to play.

What's That Mean for You in the Data Center?
Most of the focus of the Internet of Things has been on the impact of an explosive amount of data and the pressure that's going to put on storage and bandwidth requirements, particularly on service providers. But one of the interesting things about all these wearables and Internet-enabled devices is that for the most part, they're talking the lingua franca of the web. It may be transported via a mobile network or WiFi, but in the end the majority are talking HTTP. Which really means, they're talking to an application.

And if your success is relying in part or wholly on the delivery of an application, you're going to need to deliver it. Securely, reliability and with an attention to its performance requirements. The thing is, that each of these applications is going to have a different set of requirements, sometimes for the same back-end application. That's the beauty of a service-oriented and API-based approach to applications (which is rapidly becoming known as microservices but hey, today's not the day to quibble about that) - you can leverage the same service across multiple consumption models. Web, mobile, things. Doesn't matter, as long as they can speak HTTP they can communicate, share data, and engage consumers and employees.

For a great read on microservices I highly recommend Martin Fowler's Microservices series

But the application when used to collect critical health data from a wearable has different performance and reliability requirements than when it's used to generate a chart for the consumer. Yes, we always want it fast but there's a marked difference between fast in terms of user experience and fast in terms of, "this data could save his life, man, hurry it up". The same application will have different performance and availability requirements based on its purpose. Not its location or its form factor, not its operating system or application version. Its purpose. And purpose isn't something that's easily discernable from simple HTTP headers or an application ID, and it certainly isn't extractable from ports and IP addresses.

The L4-7 services responsible for ensuring the performance and reliability of and access to applications is going to need to be far more granular than it is today. It's going to have to match more than content type with an operating system to be able to determine how to route, optimize, enable access and secure the subsequent exchange of data.

Programmability is going to play a much bigger role in the data center able not just to support playing in this game but winning at it. Because it's only through the ability to not only to extract data but logically put 2 and 2 together and come up with the right policy to apply that we can possibly attain the level of granularity that's going to be necessary in the network to provide for these kinds of highly differentiated application policies.

This world is coming, faster than you think. Every day there's a new wearable, a new toy, a new app and a new idea. As the footprint of computing power continues to shrink, we're going to see more and more and more of these "things" connecting us to the Internet. And a significant portion of what's going to make them successful is whether or not the network can keep them fast, secure and available.

Read the original blog entry...

More Stories By Lori MacVittie

Lori MacVittie is responsible for education and evangelism of application services available across F5’s entire product suite. Her role includes authorship of technical materials and participation in a number of community-based forums and industry standards organizations, among other efforts. MacVittie has extensive programming experience as an application architect, as well as network and systems development and administration expertise. Prior to joining F5, MacVittie was an award-winning Senior Technology Editor at Network Computing Magazine, where she conducted product research and evaluation focused on integration with application and network architectures, and authored articles on a variety of topics aimed at IT professionals. Her most recent area of focus included SOA-related products and architectures. She holds a B.S. in Information and Computing Science from the University of Wisconsin at Green Bay, and an M.S. in Computer Science from Nova Southeastern University.

@ThingsExpo Stories
DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the 22nd International CloudEXPO | DXWorldEXPO "Early Bird Registration" is now open. Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
DXWorldEXPO LLC announced today that All in Mobile, a mobile app development company from Poland, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. All In Mobile is a mobile app development company from Poland. Since 2014, they maintain passion for developing mobile applications for enterprises and startups worldwide.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo at the Javits Center in New York City, NY.
In his session at @ThingsExpo, Arvind Radhakrishnen discussed how IoT offers new business models in banking and financial services organizations with the capability to revolutionize products, payments, channels, business processes and asset management built on strong architectural foundation. The following topics were covered: How IoT stands to impact various business parameters including customer experience, cost and risk management within BFS organizations.
Here are the Top 20 Twitter Influencers of the month as determined by the Kcore algorithm, in a range of current topics of interest from #IoT to #DeepLearning. To run a real-time search of a given term in our website and see the current top influencers, click on the topic name. Among the top 20 IoT influencers, ThingsEXPO ranked #14 and CloudEXPO ranked #17.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...