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Mobile Commerce News Weekly – Week of May 18, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
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Greetings Newsletter Readers,

It's me Kevin Benedict needing your feedback.  I have been sharing my research with you in these weekly newsletters for the past four years, and I need to know if you find them useful and of value.  Will you take a moment and send me feedback at [email protected]?  I don't want to fill your inbox if these are not valuable to you.  I look forward to your feedback.

Commerce transactions in the U.S. completed on mobile phones and tablets are expected to total $114 billion in 2014, research firm Forrester is forecasting. Two-thirds of those sales, or about $76 billion, will happen via tablet computers, while the remainder will occur on phones.  Read Original Content

Apple has entered into a partnership with China UnionPay concerning a new mobile payments service. This may be a big move for Apple, who has been somewhat cautious with its participation in the mobile commerce field.  Read Original Content

According to comScore’s report, desktop e-commerce rose by 12 percent year-over-year during the first quarter of this year.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.  Read Original Content

India’s largest e-commerce marketplace, Snapdeal, now gets over half of its sales from mobile-based transactions, up from just five percent from the same platform nearly a year ago.  Read Original Content
According to a recent report from BrightWire, a New York-based global investment newsier, it is likely Apple will be adding NFC technology into its next generation iPhone.  Read Original Content

Biometrics has arrived. A consumer with a Samsung S5 smartphone and PayPal account can check out with just a swipe of a finger on any m-commerce site that accepts PayPal. And a handful of top retailers soon will release biometric checkout in their apps. Read Original Content

Smartphone-generated retail revenue jumped 115.9 percent year-over-year in April, according to Branding Brand's Mobile Commerce Index. In addition, smartphone visits to and orders from mobile retail websites both jumped 83.8 and 96.4 percent year-over-year, respectively, in April.  Read Original Content

Publicis Groupe and Facebook have signed a multi-year partnership deal worth around $500m (£297m).  The $500 million figure, first reported by Ad Age, includes ad spend and will give favorable rates on Facebook inventory to Publicis’ agencies.  Read Original Content

Mobile marketing consultancy, Mobile Embrace, and speech recognition software vendor, Nuance Communications, are claiming an Australian media first with a new voice-activated mobile advertising campaign launched for Universal Sony Home Entertainment.  Read Original Content

Amazon has launched a new initiative alongside Twitter this week. The two companies have come together to make mobile shopping a little easier for consumers. The new initiative takes the form of #AmazonCart, which allows people to use a simple hashtag on Twitter to add products to their Amazon shopping cart.  Read Original Content

The BlackSalt Fish Market located in Northwest Washington sells dozens of different types of fish and shellfish, and has assigned QR codes to every one of them in order to provide customers with the information they need to answer more of their questions, and to bring that knowledge home with them on their mobile devices.  Read Original Content

According to the results of recent research conducted by eMarketer, over 88 percent of all businesses are using social media marketing as of this year, and yet the majority of them are still struggling to properly use this channel and measure their campaign successes.  Read Original Content

Yapital, a mobile commerce firm, has added a “one click” purchase feature to its mobile application. The application allows users to make purchases from the mobile devices at physical stores and online.  Read Original Content

According to a new report, mobile marketers lead the industry in leveraging marketing metrics and are more successful at linking campaign results across all marketing channels to sales growth.  Read Original Content

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************************************************************************
Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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Recommended Strategy Book Code Halos
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

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