Click here to close now.

Welcome!

@ContainersExpo Blog Authors: Carmen Gonzalez, Liz McMillan, Pat Romanski, Elizabeth White, VictorOps Blog

Related Topics: CloudExpo® Blog, Java IoT, @MicroservicesE Blog, @ContainersExpo Blog, BigDataExpo® Blog, SDN Journal

CloudExpo® Blog: Article

Service-Aware Cloud Management

Meet Ambernet Technologies at Cloud Expo New York

"All software vendors now or in the near future will need to have "born of the cloud" capabilities in addition to on-premise," observed Shashi "Sash" Purohit, Founder, President & CTO of Ambernet, in this exclusive Q&A with Cloud Expo conference chairs Larry Carvalho and Vanessa Alvarez. V"endors will need to develop multi-tenancy, improved security and other features to support true SaaS deployment. There are a lot of vendors that offer "hosted" deployments as the basis of their SaaS offer."

Cloud Computing Journal: How are cloud standards playing a role in expanding adoption among users? Are standards helping new business models for service providers?

Shashi "Sash" Purohit: The National Institute of Standard & Technology (NIST) was instrumental in setting the stage for the adoption of Cloud Services in both the public and private sectors. We believe standards help create a rallying point for vendors, service providers and end users to work from. They help create confidence and validate choices and decisions that separate market leaders from others. Most buyers like to know that they are working with thought leaders who have invested time, money, and effort to secure the right approach that is standards compliant. Standards help reduce "short-cuts" and create motivation for the industry to work from. As an example, just look at what the FedRamp Standards/Certification process has done for public markets. It has really started the ball rolling to ensure security, compliance, governance, and other important criteria that makes it possible for agencies to buy with confidence. We offer a Cloud Management & Brokerage product that is based on industry standards including NIST and ITIL, yet offers unique differentiating features.

Cloud Computing Journal: How are hybrid clouds evolving to allow the coexistence of private and public clouds? What are the challenges to meeting a true hybrid cloud scenario?

Purohit: Hybrid is the new normal. We expect those organizations with cloud footprints to want multiple choices and different levels of computing capability running a variety of different workloads. We believe the key to deploying a successful hybrid cloud scenario is implementing the right cloud management system - one that allows for complete governance and compliance; handles integration brokerage; orchestration; visibility; products and services catalog; chargeback/showbacks and other important features.

Cloud Computing Journal: Are on-premise software vendors successfully migrating their business model to a SaaS model? What are the challenges faced in this journey?

Purohit: All software vendors now or in the near future will need to have "born of the cloud" capabilities in addition to on-premise. Vendors will need to develop multi-tenancy, improved security and other features to support true SaaS deployment. There are a lot of vendors that offer "hosted" deployments as the basis of their SaaS offer. In the future these same vendors will need to support multi-tenancy and offer software that is infrastructure independent to meet the demands of the market.

Cloud Computing Journal: With several vendors lowering costs for infrastructure, is there a way for new cloud service providers entering this space to make money?

Purohit: We think the market will continue to grow quickly and can support new entrants even with price point pressure. But the challenge will be to create unique value-add abilities on top of bare metal, capacity and storage. As an example, if a new entrant wants to compete with some of the public cloud giants, it can't be on their own terms. The new entrants will need to find creative and unique ways to create a niche. For example, they may need to focus on a specific market segment with unique workload requirements, develop or procure more effective cloud management tools, and/or bundle their services with high value professional services.

Cloud Computing Journal: How do projects like Open Compute and the concept of web scale IT impact the way enterprises think about managing their infrastructure and IT environment?

Purohit: With any big market with high velocity adoption there are going to be great initiatives and programs that create even more momentum and justification to embrace change. Right now the industry is still working to optimize how to secure the economic potential and benefits of cloud services. We believe that when cloud infrastructure becomes even more open, available and commoditized that there will be a greater need for enterprises to adopt an infrastructure-independent and service-aware cloud management solution. More choice and more options will inevitably create a greater variety of cloud services. This is called service-aware cloud management.

Cloud Computing Journal: What are the challenges for end users to adopt a new model for application development using Platform as a Service? Are vendors doing enough to meet their needs?

Purohit: Some of the big anchor vendors are pushing really hard to secure market leadership in this area. We are seeing choices that are creating dependency on the selected vendors once an enterprise selects the app dev environment. Really not sure this is going to be the long-term approach given the fact that developers and architects will want to avoid lock-in and have more flexibility to make the best choices. We believe the long-term goal for all things cloud is as much portability as possible in the easiest possible manner.

•   •   •

With 20 years of experience in the IT & Telecommunications (OSS/BSS) industries in a variety of leadership/management positions, Shashi is a proven software veteran. Shashi leads Ambernet globally, and also drives product strategy/roadmap and software engineering for CloudTruOps, our Next Generation Operational Automation Software Portfolio for Cloud Service providers, Data Centers, Enterprises and Agencies. Past companies include Architel Systems, Nortel Networks, and World Wide Packets. Shashi has BS and MS degrees in Physics, Computer Science, and Management (MBA) from Indian Institute of Technology (IIT), Kharagpur, Indian Institute of Science (IISc), Bangalore, and University of Colorado, Boulder.

More Stories By Elizabeth White

News Desk compiles and publishes breaking news stories, press releases and latest news articles as they happen.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS – software, platform, and infrastructure as a service.
The basic integration architecture, as defined by ESBs, hasn’t changed for more than a decade. Most cloud integration providers still rely on an ESB architecture and their proprietary connectors. As a result, enterprise integration projects suffer from constraints of availability and reliability of these connectors that are not re-usable across other integration vendors. However, the rapid adoption of APIs and almost ubiquitous availability of APIs amongst most SaaS and Cloud applications are rapidly redefining traditional integration approaches and their reliance on proprietary connectors. ...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust IT industrialization – allowing customers to provide amazing user experiences with optimized IT per...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it!
SYS-CON Events announced today that the "First Containers & Microservices Conference" will take place June 9-11, 2015, at the Javits Center in New York City. The “Second Containers & Microservices Conference” will take place November 3-5, 2015, at Santa Clara Convention Center, Santa Clara, CA. Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities.
ThingsExpo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, ThingsExpo sessions, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all DevOps, Containers and Microservices sessions as well. Registration page is located at the ThingsExpo site.
The only place to be Nov 3-5 is Cloud Expo | @ThingsExpo | DevOps Summit 2015 West at the Santa Clara Convention Center in Santa Clara, CA. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT, Big Data and DevOps companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
The 4th International Internet of @ThingsExpo, co-located with the 17th International Cloud Expo - to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA - announces that its Call for Papers is open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“Connect2Me is basically a game changer in the IoT industry. We have created IoT connecter middleware that can enable a connection to any kind of device," explained Yasser Khan, CTO of Connect2Me, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
DevOps Summit at Cloud Expo New York is offering a limited time FREE "Expo Plus" registration option in New York. On site registration price of $1,95 will be set to 'free' for delegates who register during special offer. To take advantage of this opportunity, attendees can use the coupon code, and secure their registration to attend all keynotes, @DevOpsSummit sessions at Cloud Expo, expo floor, and SYS-CON.tv power panels. Special FREE registration givess access to all Containers and Microservices sessions. Registration page is located at the DevOps Summit site. Your DevOps Summit registratio...
SYS-CON Events announced today that MediaTek Labs will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. MediaTek Labs is a global ecosystem initiative supporting Wearables and Internet of Things device creation, application development, and services based around MediaTek chipset offerings. Developers can use the MediaTek LinkIt™ ONE development platform and the LinkIt ONE HDK to easily access the features and functions of the MediaTek MT2502 System on a Chip (SoC), with the goal of creating the next generation of MediaTek p...
Imagine a world where targeting, attribution, and analytics are just as intrinsic to the physical world as they currently are to display advertising. Advances in technologies and changes in consumer behavior have opened the door to a whole new category of personalized marketing experience based on direct interactions with products. The products themselves now have a voice. What will they say? Who will control it? And what does it take for brands to win in this new world? In his session at @ThingsExpo, Zack Bennett, Vice President of Customer Success at EVRYTHNG, will answer these questions a...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York City, NY. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participa...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.