Welcome!

Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, Amit Gupta

Blog Feed Post

5 things Arista’s impending IPO says about networking

Networking seems to be an industry that thrives on anticipation. At various times, the anticipation bounces between topics (when SDN will hit production environments, when Cisco would spin in Insieme, and so on), but the entire space seems to bounce around from anticipated event to anticipated event. It would seem that the next one in the queue is Arista’s IPO.

On the surface, Arista’s public offering is primarily about raising funds and rewarding people who have worked hard to build a successful company over the past several years. But what else does it say about the networking industry at large?

Networking is not dead

When the Internet was created, networking was huge. The companies that provided the gear to make the Internet work were handsomely rewarded for figuring out how to push bits from here to there. Over the past 15 years, however, a lot of the luster has worn off. Infrastructure is less sexy than Web 2.0, social media, and crowdsourcing. Talent follows opportunity, and with most of the opportunity in other hotter spaces, vendors have had a more difficult time attracting the kind of talent necessary to evolve the space.

The effects of an aging workforce are dramatic. Without new blood, you don’t get access to new ideas. It is unsurprising that the industry has floundered a bit for the past 15 years, adding on incrementally but rarely breaking free from the inertial chains of yesteryear.

If Arista’s IPO is successful, it could provide a jolt to the collective industry. By showing that the space is lucrative, Arista could help bolster the case for many networking companies that there is excitement to be had outside the glow of social media and Web 2.0.

The end game is more than a mega acquisition

Some would argue that there has been a steady stream of cash flowing into networking since about 2010. With SDN, there has been a boom in new companies all making the world a better place through some kind of separation of software and hardware. The poster child for this boom is certainly Nicira ($1.2B turns heads), but there have been a a number of companies that have cashed in on this SDN wave.

A successful IPO would show the world that networking success is not limited to being bought out by one of the few larger players.

If we are being honest, we will admit that the hype that surrounds SDN, NFV, and network virtualization is driving up perceived values of these startup companies. But are revenues following? If they are not, then the only successful outcome for a lot of the startups in the space is acquisition. There are a large number of people banking on dumb money taking them out before they ever have to prove that their product ideas can translate to business returns.

If Arista demonstrates that the market will support a full-blown business, it shifts the focus back to building something sustainable. In other words, you can be successful through good, old-fashioned hard work, not just by riding the wave and slapping an “SDN Inside” tag on the outside.

The market is hungry for alternatives

That Arista is gaining ground says as much about Cisco as it does about Arista. The switch markets generally have been a fairly comfortable space for Cisco for the better part of two decades now. But most markets require more than a single dominant incumbent. Having at least one solid alternative puts pressure on everyone in the space. Innovation thrives on competition, and customers benefit from innovation.

The interesting footnote to this is how the definition of alternative might play out. Legacy networking has been yearning for real competition, and Arista seems to have stepped into that role. What happens if the market shifts now? Will there be another set of SDN solutions seeking an SDN alternative? If so, does that open the space to other companies?

Market success starts with narrow focus

While the emphasis around the IPO will be on the broader switching TAM, what Arista’s exit really does is reenforce the fact that successful enterprises start with a narrow focus. Arista was very successful in leading the charge towards merchant silicon in support of faster, cheaper solutions for financial services companies. By reducing the problem set to those things needed by a specific market, Arista was able to make meaningful headway against its unfocused incumbent, and then use the resulting capabilities to move into adjacent spaces.

Interestingly, if you look at the other major networking company to have success against Cisco’s incumbency, you would see that Juniper used a similar tact in grabbing share in the service provider space.

As investor eyes move from Arista to the plethora of other companies in the infrastructure space, what does this tell us? The SDN dialogue is largely about general networking. Most companies pursuing SDN publicly are building general networking solutions. Arista and Juniper tell us that focus is a key ingredient to sustainable success. It is probably less important who exists within the hype and more important which companies are focused on specific problems within specific segments.

Workflow is the new black

Arista sells hardware, but a good part of their success is actually baked into the software. What Arista realized fairly early on is that automating networking workflows reduced the barriers to entry and created compelling reasons to buy. If SDN is an organic industry reaction to the difficulty in managing networks, it would seem Arista might have provided a blueprint for others in the space.

Going forward, the question is whether those workflows are bounded by the networking devices (things like autoload, for instance), or if IT is moving to a point where workflows across infrastructure need to be coordinated. For example, would Big Data workflows that include both networking and storage be a good target for workflow automation?

Reapplying the Arista workflow emphasis at a broader level will likely yield strong results. The questions shift from managing information inside the box to handling information across infrastructure boundaries. Predicting success could be about locating companies with their eyes focused a bit outside the box.

The eventual outcome for Arista’s exit is unknown. But it very well could be that what we learn is most relevant to the next crop of companies.

The post 5 things Arista’s impending IPO says about networking appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Avere Systems, a leading provider of hybrid cloud enablement solutions, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere Systems was created by file systems experts determined to reinvent storage by changing the way enterprises thought about and bought storage resources. With decades of experience behind the company’s founders, Avere got its ...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...