Containers Expo Blog Authors: Carmen Gonzalez, John Mertic, Liz McMillan, Elizabeth White, TJ Randall

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @BigDataExpo

@CloudExpo: Article

An API Strategy Is a Business Strategy

Understanding how to think of APIs in parallel with business strategy is a killer combination

It used to be that only application developers knew what APIs were, but things have changed to the point where there are entire conferences dedicated to APIs, websites track them, and people can make a living from doing API reviews. CEOs tout their own APIs in keynote speeches, and CMOs allocate budget to API development. The fact is, however, that what an API is and does hasn't changed. Functionally, APIs were created to expose data to, and across, applications. Originally based on SOAP/XML endpoints, they evolved into Web-based services that enabled ecommerce, data and communication transactions. Before long, it became clear that there isn't much one can do online unless it involved an API.

The Marketplace Is Fueled by APIs
So now here we are - the API Economy is not only upon us, but it's powering the global marketplace. It all makes sense - smart businesspeople recognized that in terms of cost, scale, and ROI, an API is the essential element with which to conduct any function on the Web that will drive users, customers and ultimately increase profits. One could say that an API is a channel-enabling machine.

This is all a result of the simple and elegant way in which APIs do their job. Keep in mind, when the first APIs were created to allow databases to deliver data to applications, the purpose was little more than transport. Get the data call, locate the data, lump it together, and then deliver it to a friendly application in a usable format. Now, however, the simplicity of the basic API design is such that data repositories don't need the same structure and organization that they once did. Rather, now it is enough to have data live somewhere in the organization, and make use of APIs to find, structure and communicate that data into a complementary application. The data can be pulled from a database, an LDAP server, or even another application.

A Conspiracy of the Insightful
API influencers are to thank for much of this, because the people who have given serious thought to how to leverage APIs have done a masterful job of adopting the right kind of standards and guidelines. Representational State Transfer (REST), for example, is commonly used as a way to abstract data from distributed applications and integrate them into something useful. Web services standards for security (WS-Security), communications (WS-ReliableMessaging), and structured information (SOAP) have allowed APIs to adhere to smart governance, while having the freedom to bear the heavy burden of data exchange.

Application Development Has Evolved
We also have evolution to thank for the proliferation of APIs and the recognition of what they do. The capabilities of APIs are layered, and beyond data transmission, they can support and assist in application integration irrespective of whether the apps live in the cloud, on mobile devices, as consumer services, or as massive on-premise enterprise instances. These different elements of API functionality continue to be uncovered and put to use as application needs grow. One might say that "necessity is the mother of APIs."

Businesses are beginning to realize how impactful a smart API strategy can be. It doesn't happen frequently, but we do see the occasional exec who mandates that data be the key, and that APIs be the conductors to getting that data to users anywhere and everywhere (mobile, cloud, social). These are the groups who will reach billions of users, rather than millions. These are the companies who won't bother themselves with channel agreements as much as they'll be interested in enabling ever-increasing numbers of channels through technology that is available to them.

APIs Provide a New Foundation for Business
This all lays the foundation for something very different for digital commerce and communication, and this is where smart executives are recognizing that their business strategy must be dependent upon, and make use of, APIs. Most businesses deal in content, commerce or communication, and those things are delivered in a wide range of software packaging. But ultimately, they all need a way to get in front of a user, and the mechanism to do that in the most leveraged and advantageous way is with APIs.

The API Economy is certainly about APIs, but it's also about response time and being opportunistic. Competitive businesses need to be able to react quickly and identify where they can capitalize on integrated approaches to connecting with, and among users. It's hard to believe, but it's still early - the potential is huge, but understanding how to think of APIs in parallel with business strategy is a killer combination.

More Stories By Roberto Medrano

Roberto Medrano, Executive Vice President at SOA Software, is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.

Prior to joining SOA Software, he was CEO of PoliVec, a leader in security policy. Before joining PoliVec, he was one of the top 100 Sr. Executives at Hewlett Packard. At Hewlett-Packard (HP) served as the General Manager of the E-Services and Internet Security Divisions. Medrano has held executive positions at Finjan, Avnet Inc, and Sun Microsystems. Medrano participated in President Clinton’s White House Security Summit and has been an active member on National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace.

Medrano has been selected as one of “The 100 most influential Hispanics in US”, “The 100 most influential Latinos in Silicon Valley” “Top 100 most influential Hispanics in Information Technology” and is co-founder and CEO for Hispanic-Net, a non-profit organization. Medrano holds an MBA from UCLA, a MSEE from MIT, BSEE from USC.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

@ThingsExpo Stories
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
The Quantified Economy represents the total global addressable market (TAM) for IoT that, according to a recent IDC report, will grow to an unprecedented $1.3 trillion by 2019. With this the third wave of the Internet-global proliferation of connected devices, appliances and sensors is poised to take off in 2016. In his session at @ThingsExpo, David McLauchlan, CEO and co-founder of Buddy Platform, discussed how the ability to access and analyze the massive volume of streaming data from millio...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.