Welcome!

Containers Expo Blog Authors: Liz McMillan, Pat Romanski, Elizabeth White, Scott Sobhani, Stefan Bernbo

News Feed Item

TrendKite Closes $3.2M Series A Round, Brings ROI to PR

TrendKite, the company bringing ROI to PR and marketing, has announced $3.2M in Series A funding, led by Mercury Fund and Silverton Partners. This second round of funding comes on the heels of a $1.2M seed round last fall, bringing TrendKite’s total funding to-date to $4.4M. TrendKite plans to use the funds to aggressively hire world-class talent, further invest in the company’s big-data processing infrastructure and expand the sales team to service growing demand for the TrendKite platform.

TrendKite is also announcing an enhanced feature set for its cloud-based platform and the hiring of new CEO Erik Huddleston, the former EVP Product and CTO of the social performance software company, Dachis Group.

“This round of funding will allow TrendKite to bring a radically different approach to media monitoring, measurement, and reporting,” said CEO Erik Huddleston. “I joined TrendKite because I saw the opportunity to apply big data analytics to an industry where innovation no longer occurred and the incumbents no longer make meaningful investments in the space. I couldn’t think of better partners to help capitalize on that opportunity than Mercury Fund and Silverton Partners.”

Using Big Data Analytics to Make PR Transparent

TrendKite quantifies the impact of PR for brands and their agencies. Using big data analytics, TrendKite learns about a company, its leadership, products, competitors, and industry—then pinpoints the highest-value digital earned media. PR professionals use beautiful, automated reports to illustrate traction, while clients gain full transparency into the ROI of their PR efforts.

The Series A round led by Mercury Fund and Silverton brings deep experience in big data analytics and marketing technology. Mercury has funded big data analytics companies including Infochimps (acquired by CSC) and both Mercury and Silverton funded BlackLocus (acquired by The Home Depot). Seed-round TrendKite angel investors included DreamIt Ventures, GameFly founder Sean Spector, Inovalon founder Ray Walheim, BlackLocus founder Rodrigo Carvalho and OtherInbox founder Josh Baer.

“Although we were always impressed by TrendKite’s vision to automate media monitoring and its strategic role within marketing, the latest version of TrendKite’s cloud-based platform blew us away,” said Mercury Fund Managing Director Blair Garrou. “Adding Erik Huddleston to an already impressive group of industry experts will only accelerate the adoption of the platform by major brands. We couldn’t be more excited about joining the TrendKite team right now.” Mercury Fund’s Blair Garrou will be joining the board of directors, with Mercury Fund’s Aziz Gilani observing.

The New Era of Marketing and PR Automation

CEO Erik Huddleston joins TrendKite founders and Meltwater veterans AJ Bruno and Matt Allison at a time when the marketing technology industry is consolidating. As paid, owned and earned media continues to converge, traditional bottom-of-funnel marketing automation solutions continue to overlook the needs of modern marketers to manage and optimize earned media. With enterprise customers BP, Campbell’s Soup, H&R Block and agency customers including Added Value (WPP), TrendKite is already garnering strong industry traction by quantifying earned media disciplines such as PR, influencer marketing and analyst relations. TrendKite is well-positioned as a complete, top-of-funnel solution for PR in the cloud era.

About TrendKite

TrendKite quantifies the impact of PR for brands and their agencies. By applying the power of big data analytics, TrendKite dramatically improves the real-time detection of brand relevant news, quantifies how it impacts the brand, their competitors, and the industry, and enables beautiful reporting with a single click. To learn more, visit www.TrendKite.com.

About Mercury Fund

Mercury Fund is a seed and early-stage venture capital firm that invests in compelling and novel software and science-based startup opportunities. With over $225 million under management, Mercury partners with extraordinary entrepreneurs to build globally competitive businesses, focusing on technology innovation originating in the U.S. Midcontinent. Since inception in 2005, Mercury Fund has become one of the most active venture firms in the middle of the U.S., becoming a “go-to” fund for entrepreneurs at the earliest stages of idea generation, company formation, and market execution.

About Silverton Partners

Silverton Partners is an early stage venture capital firm based in Austin, Texas. Silverton collaborates with exceptional entrepreneurs who are committed to attacking growth markets with cutting-edge products or services. The principals of Silverton Partners have over five decades of venture experience in enterprise software, having been the start-up investors in Tivoli Systems (IPO), Motive Communications (IPO), Convio (IPO), Waveset (acquired by Sun Microsystems) and BlackLocus (acquired by The Home Depot).

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...