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June 2014 Server and StorageIO Update newsletter

June 2014 Server and StorageIO Update newsletter

By Greg Schulz

Server and StorageIO Update newsletter - June 2014

Welcome to the June 2014 edition of the StorageIO Update (newsletter) containing trends perspectives on cloud, virtualization and data infrastructure topics. June has been busy on many fronts with lots of activities, not to mention spring and summer are finally here in the Stillwater MN area.

Speaking of busy, the spring rains came a month or two late, or the summer storms early as we will end up with one of the, if not rainiest Junes in history here in Stillwater MN area.

Greg Schulz Storage I/OGreg Schulz @StorageIO

Industry and Technology Updates

There has also been plenty of activity in the Information Technology (IT) and in particular the data infrastructure sector (databases, file systems, operating systems, servers, storage, I/O networking, cloud, virtualization, SSD, data protection and DCIM among others). SANdisk announced their intention to buy SSD vendor Fusion IO for a $1.1 Billion dollars as part of a continued flash consolidation trend For example Cisco buys Whiptail, WD buys Virident, Seagate buys Avago/LSI Flash division among others (read more about flash SSD here). Even with flash SSD vendor and technology consolidation, this is in no way an indication of the health of the market. Quite the opposite in that flash SSD has a very bright future and we are still in the relative early phase or waves and flash will be in your future. The question remains how much, when, where, with what and from whom. Needless to say there is plenty of SSD related hardware and software activity occurring in the StorageIO labs as well as;).

StorageIO Industry Trends and Perspectives

NetApp Updates

In early June I was invited by NetApp to attend their annual analyst summit along with many others from around the world for a series of briefings, NDA updates and other meetings. Disclosure NetApp has been a client in the past and covered travel and lodging expenses to attend their event.

While the material under NDA naturally can not be discussed, there was discussion around NetApp previously announced earnings, their continued relationship with IBM (for the E Series) along with the June product updates. Shortly after the NetApp event they announced enhancements to there ONTAP FAS based systems that followup to those released earlier this year. These recent enhancements NetApp claims as being their fastest FAS based systems ever.

Given the success NetApp has had with their ONTAP FAS based systems including with FlexPod, it should not be a surprise that they continue to focus on those as their flagship offerings. What was clear from listening to CEO Tom Georgens is that NetApp as a company needs to offer, promote and sell the entire portfolio including E Series (disk, hybrid and all flash EF), StorageGrid (bycast), FlexPod and FAS among other tools (software defined storage management) and services (for legacy, virtual and cloud). Watch for some interesting updates and enhancements for the above and other things from NetApp in the future.

Staying busy is a good thing

What have I been doing during June 2014 to stay busy besides getting ready for summer fun (as well as preparing for fall industry events) including in and around the water?

  • Presented several BrightTalk Webinars (see events below) with more coming up
  • Release of new ITP white paper and StorageIO lab proof points with more in the works
  • More videos and pod casts, technology reviews including servers among other things
  • Moderated a software defined panel discussion at MSP area VMUG
  • Providing industry commentary in different venues (see below)
  • Not to mention various client consulting projects

What's in the works?

Several projects and things are in the works that will show themselves in the coming weeks or months if not sooner. Some of which are more proof points coming out of the StorageIO labs involving software defined, converged, cloud, virtual, SSD, data protection and more.

Speaking of Software Defined, join me for a free Spiceworks Webinar on July 2, Do More with Less Hardware Using Software Defined Storage Management (sponsored by Starwind Software). The webinar looks at the many faces and facets of virtualization and software defined storage and software defined storage management for Hyper-V environments. Learn more about the Hyper-V event here or here.

In addition to the upcoming July 2 Hyper-V software defined storage webinar ( a recording for replay will be posted to the page after the event), I also did a webinar on BrightTalk a few weeks covering software defined storage management. View the BrightTalk webinar replays by clicking the following links The Changing Face and Landscape of Enterprise Storage (June 11), The Many Facets of Virtual Storage and Software Defined Storage Virtualization (June 12), Evolving from Disaster Recovery and Business Continuity (BC) to Business Resiliency (BR) recorded Jun 19.

Watch for more StorageIO posts, commentary, perspectives, presentations, webinars, tips and events on information and data infrastructure topics, themes and trends. Data Infrastructure topics include among others cloud, virtual, legacy server, storage I/O networking, data protection, hardware and software.

Enjoy this edition of the StorageIO Update newsletter and look forward to catching up with you live or online while out and about this spring.

Ok, nuff said (for now)

Cheers gs

June 2014 Industry trend and perspectives

Tips, commentary, articles and blog posts

StorageIO Industry Trends and Perspectives

The following is a synopsis of some StorageIOblog posts, articles and comments in different venues on various industry trends, perspectives and related themes about clouds, virtualization, data and storage infrastructure topics among related themes.

StorageIO comments and perspectives in the news

StorageIO in the news

Toms Hardware: Comments on Selecting the Right Type, Amount and Location of Flash SSD to use 
TechPageOne: Comments on best practices for virtual data protection
SearchAWS: Comments on Google vs. AWS SSD which is better
InfoStor: Comments on Cloud Appliance Buying Guide

StorageIO video and audio pod casts

StorageIOblog postStorageIOblog post
StorageIO audio podcasts are also available via Gregs StorageIO Podcast on Apple iTunes and at

StorageIOblog posts and perspectives

StorageIOblog post
  • Is there an information or data recession, are you using less storage (with polls)
  • April and May 2014 Server and StorageIO Update newsletter
  • StorageIO White Papers, Solution Briefs and StorageIO Lab reports

    White Paper

    New White Paper: StarWind Virtual SAN:
    Hardware Agnostic Hyper-Convergence for Microsoft Hyper-V
    Using less hardware with software defined storage management There is no such thing as an information recession with more data being generated, processed, moved, stored and retained longer. In addition, people and data are living longer as well as getting larger.

    Key to support various types of business environments and their information technology (IT) / ITC applications are cost effective, flexible and resilient data infrastructures that support virtual machine (VM) centric solutions. This StorageIO Industry Trends Perspective thought leadership white paper looks at addressing the needs of Microsoft Hyper-V environments to address economic, service, growth, flexibility and technology challenges.

    The focus is on how software defined storage management solutions unlock the full value of server-based storage for Hyper-V environments. Benefits include removing complexity to cut cost while enhancing flexibility, service and business systems resiliency along with disaster recovery without compromise. Primary audiences include Small Medium Business (SMB), Remote Office Branch Office (ROBO) of larger organizations along with managed service providers (Cloud, Internet and Web) that are using Hyper-V as part of their solutions. Read more in this StorageIO Industry Trends and Perspective (ITP) white paper compliments of StarWind Software Virtual SAN (VSAN) for Microsoft Hyper-V.

    Remember to check out our page where you will find a growing collection of information and links on cloud and object storage themes, technologies and trends from various sources.

    If you are interested in data protection including Backup/Restore, BC, DR, BR and Archiving along with associated technologies, tools, techniques and trends visit our page.

    StorageIO events and activities

    Server and StorageIO seminars, conferences, web cats, events, activities

    The StorageIO calendar continues to evolve, here are some recent and upcoming activities including live in-person seminars, conferences, keynote and speaking activities as well as on-line webinars, twitter chats, Google+ hangouts among others.

    October 10, 2014 Seminar: Server, Storage and IO Data Center Virtualization Jumpstart Nijkerk Holland
    October 9, 2014 Seminar: Data Infrastructure Industry Trends and Perspectives - Whats The Buzz Nijkerk Holland
    October 8, 2014 Private Seminar - Contact Brouwer Storage Consultancy Nijkerk Holland
    October 7, 2014 Seminar: Data Movement and Migration Nijkerk Holland
    October 6, 2014 Seminar: From Backup and Disaster Recovery to Business Resiliency and Continuance Nijkerk Holland
    August 25-28, 2014 VMworld TBA San Francisco
    August 7, 2014 TBA TBA TBA
    July 2, 2014 Starwind Software Live webinar: Live Webinar: Do More with Less Hardware Using Software Defined Storage Management Webinar
    1PM CT
    June 26, 2014 MSP VMUG Moderate Live Panel Software Defined Discussion Panel
    12:45PM CT
    June 17, 2014
    Dell BackupU
    Exploring the Data Protection Toolbox - Data Footprint Reduction
    Dell BackupU
    Online Webinar
    May 14, 2014 Seminar: Vendor Neutral Archiving for Healthcare Nijkerk Holland
    May 5-7, 2014 EMC World Las Vegas
    April 23, 2014 SNIA DSI Event Keynote: Enabling Data Infrastructure Return On Innovation – The Other ROI Santa Clara CA
    April 22, 2014 SNIA DSI Event The Cloud Hybrid “Homerun” – Life Beyond The Hype Santa Clara CA
    April 16, 2014
    Open Source and Cloud Storage - Enabling business, or a technology enabler? Webinar
    9AM PT
    April 9, 2014
    Storage Decision Making for Fast, Big and Very Big Data Environments Webinar
    9AM PT

    Click here to view other upcoming along with earlier event activities. Watch for more 2014 events to be added soon to the StorageIO events calendar page. Topics include data protection modernization (backup/restore, HA, BC, DR, archive), data footprint reduction (archive, compression, dedupe), storage optimization, SSD, object storage, server and storage virtualization, big data, little data, cloud and object storage, performance and management trends among others.

    Vendors, VAR's and event organizers, give us a call or send an email to discuss having us involved in your upcoming pod cast, web cast, virtual seminar, conference or other events.

    StorageIO Update Newsletter Archives

    Click here to view earlier StorageIO Update newsletters (HTML and PDF versions) at Subscribe to this newsletter (and pass it along) by clicking here (Via Secure Campaigner site). View archives of past StorageIO update news letters as well as download PDF versions at:

    Ok, nuff said (for now)


    Greg Schulz - Author Cloud and Virtual Data Storage Networking (CRC Press), The Green and Virtual Data Center (CRC Press) and Resilient Storage Networks (Elsevier)
    twitter @storageio

    All Comments, (C) and (TM) belong to their owners/posters, Other content (C) Copyright 2006-2014 StorageIO All Rights Reserved

    Read the original blog entry...

    Published June 30, 2014 – Reads 5,686
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    More Stories By Greg Schulz

    Greg Schulz is founder of the Server and StorageIO (StorageIO) Group, an IT industry analyst and consultancy firm. Greg has worked with various server operating systems along with storage and networking software tools, hardware and services. Greg has worked as a programmer, systems administrator, disaster recovery consultant, and storage and capacity planner for various IT organizations. He has worked for various vendors before joining an industry analyst firm and later forming StorageIO.

    In addition to his analyst and consulting research duties, Schulz has published over a thousand articles, tips, reports and white papers and is a sought after popular speaker at events around the world. Greg is also author of the books Resilient Storage Network (Elsevier) and The Green and Virtual Data Center (CRC). His blog is at and he can also be found on twitter @storageio.

    @ThingsExpo Stories
    I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
    Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
    Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
    Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
    We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
    The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
    Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
    As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
    DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
    In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
    In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
    The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
    Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
    With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
    The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
    Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
    Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
    Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
    Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
    The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.