Click here to close now.


Containers Expo Blog Authors: Janakiram MSV, Jason Bloomberg, Liz McMillan, VictorOps Blog, Carmen Gonzalez

News Feed Item

NewsCred and Outbrain Announce Partnership To Provide Marketers With the Most Comprehensive Content Marketing Offering In the Industry

NewsCred, the leading content marketing platform, and Outbrain, the leader in content discovery, today announced a global strategic partnership. Pairing NewsCred’s end-to-end content marketing software and solutions with Outbrain’s content discovery and amplification capabilities, the partnership gives clients access to the most comprehensive content marketing offering in the industry.

This multi-faceted partnership is a huge opportunity for marketers seeking to reach relevant audiences authentically, easily, and at scale. Through the partnership:

  • Marketers will seamlessly gain access to the fully licensed articles, images and video from over 4,500 content providers within NewsCred’s Publisher Network.
  • NewsCred customers will be able to distribute their content via Outbrain Amplify*, and its global audience of more than 550 million monthly unique visitors**, in addition to social distribution via Facebook, Twitter, and LinkedIn.
  • NewsCred is also an Outbrain Preferred API Integration Partner, making it possible for joint customers to access Outbrain Amplify directly from NewsCred’s Content Marketing Cloud software. With one-click, marketers can now have their content discovered across the 150 billion personalized content recommendations that Outbrain serves each month.

“The expanding and fragmented nature of the content marketing ecosystem has made it nearly impossible for marketers to find truly comprehensive solutions,” said Gregg Freishtat, Senior Vice President for Strategic Alliances at Outbrain. “This relationship takes us a big step closer to removing that pain point, and that’s a huge opportunity for our customers. NewsCred's licensed content represents additional fuel for our content discovery platform and this partnership is really a pairing of two companies who care about surfacing premium content and helping brands reach audiences in an authentic way.”

“NewsCred and Outbrain’s partnership provides a simplified solution for brand owners and marketers to create, curate, and distribute premium content that will resonate with their audiences,” said Scott Lehr, Vice President of Content & Strategic Partnerships, NewsCred. “By integrating Outbrain directly into the NewsCred Content Marketing Cloud, we’re truly delivering on our promise of a technology platform that makes marketing simpler, faster, and more impactful.”

The Content Marketing Cloud, NewsCred’s end-to-end content marketing platform, drives brand awareness, engagement, and sales for the world’s leading brands. It provides marketers with a single software platform to manage, discover, publish, share, and measure their content marketing at global scale.

Outbrain, the first to market with its content discovery platform, has expanded far beyond the standard “related links at the bottom of the page” formula - now empowering publishers and marketers with real-time analytics and content insights. Outbrain supports digital newsrooms worldwide to further leverage authentic, trustworthy organic and promoted stories to better monetize and increase engagement on their desktop and mobile properties.

Notes to Editors:

* Outbrain Amplify: Amplify is Outbrain's platform for marketers and content producers wanting to promote their stories at scale. With a discovery engine that employs 50+ algorithms to seamlessly surface content that is relevant, interesting and personally appeals to users, Outbrain Amplify delivers engaged audiences from leading publishers worldwide [].

** Numbers according to comScore Media Metrix - March 2014

About NewsCred:

NewsCred is the leading content marketing platform. Fusing cutting-edge software with world-class content, NewsCred helps brands tell incredible stories.

NewsCred’s Content Marketing Cloud provides the first end-to-end solution for content workflow, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,500 publishers and original content from our award-winning journalist network.

Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Interwest Partners, Greycroft Partners and others.

About Outbrain:

Outbrain ( is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data.

Outbrain serves over 150 billion personalized content recommendations every month and reaches over 553 million** unique visitors from across the globe. Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publications that currently leverage the Outbrain platform include: CNN, ESPN, Le Monde, Fox News, Reuters, The Guardian, Slate, The Telegraph, New York Post, Times of India and Sky News.

Founded in 2006, the company is headquartered in New York with a presence in more than 17 locations globally, including the U.S., U.K., Israel, Singapore, Japan and Australia.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, focusing on how to help solve the problems that developers are continuously battling.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.