Welcome!

Containers Expo Blog Authors: SmartBear Blog, Pat Romanski, ManageEngine IT Matters, Elizabeth White, XebiaLabs Blog

Related Topics: SDN Journal, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, Agile Computing

SDN Journal: Blog Feed Post

UX Is the New Orange

If user experience is poised to be a big difference maker, what does the state of the industry look like currently?

If LinkedIn profiles are any indication, User Experience (frequently shortened to UX) is the new orange. Indeed, across all manners of technology, there is an increasing focus on improving user experience. Driven in part by Apple’s success on the consumer side, it would appear that IT infrastructure vendors are getting in on the action. In the quest to simplify our collective lives and differentiate in a space more defined by cost than capability, the user is taking a more prominent role.

As it should be.

Networking and UX

This is especially true in networking. The truth about all but the highest-end markets is that from a performance perspective, there are multiple options that are good enough. The differentiating and most compelling points for most people are less about capability and more about cost. For now, the focus remains on reducing CapEx, but once all the vendors settle out around the same price (everyone is using more or less the same hardware), eyes will turn more towards OpEx. And that will bring into play a lot more of the operational experience in deploying and managing a network.

First, while decision criteria will initially settle on cost, make no mistake about it: the actual differentiation is bigger than just cost. The overall user experience—from architecting to procuring to deploying to managing—will become a means of distinguishing solutions. When the window for cost narrows, it actually takes cost off the table and makes other elements of the product even more important.

As a strategic aside, this is why some of the more raw DIY solutions are going to struggle a bit in many parts of the market. The downward pressure they exert on price is effective, but once the more entrenched players come down, the difference in price is no longer compelling. This leaves the primary differentiation as capabilities, global support, and user experience, all of which tilt towards the legacy companies – at least in the short to medium term.

State of the industry

 

If user experience is poised to be a big difference maker, what does the state of the industry look like currently?

In a word, sorry. IT generally, and networking especially, is in a sorry state when it comes to overall user experience. Most networking solutions are provisioned and managed via device-by-device commands. In the best of cases, this is a repetitive task that can be automated; in the worst cases, the commands are esoteric, highly contextual, and vary in behavior depending on conditions.

But why?

We exist in an inside-out industry. User experience is the last thing that vendors think about when determining direction. Roadmap planning in any of the major vendors is an exercise in spreadsheet management. Individual feature requests are fielded by sales teams and filtered to product management teams. There is typically a rough sort on business case (how many deals are riding on a particular feature?). From there, the roadmap is reviewed, tweaked, and published.

Of course there are user-experience champions at every company. They fight the good fight. But there are only so many places they can insert, and the roadmap is dominated by people who are not so enlightened.

User-centricity

In a user-experience-centric world, the starting point wouldn’t be the feature. At least not in its current state. Each feature would be in support of some objective. That objective would map to a set of workflows required to achieve it. And those workflows would all have properties.

  • Every workflow has a trigger. What initiates the workflow? Is it someone keying in a command? Someone clicking on a GUI? Maybe an API call?
  • Based on the trigger, what are the likely contexts for the workflow? If the trigger is based on someone logged into a discrete device, then the CLI might be an appropriate context. If the trigger is an API call, the context might be entirely different.
  • How do you know when a workflow is complete? Is there some state that is captured?
  • Most workflows will exist alongside others in workflow chains. What are the preceding and following workflows? This helps identify possible improvements in automation on the system side. For example, automatically pinging across a link after setting up a BGP connection would be a fairly trivial way of adding some validation to a provisioning workflow.
  • Some workflows have dependencies on other workflows. Mapping those dependencies out is an interesting way to help simplify user interaction. If, for instance, a workflow is predicated on the existence of a policy definition, automatically teeing up policy creation is an interesting workflow element.

There are probably a dozen other properties of workflows. The point here is not that these are the right properties but rather that adding a new feature ought to begin with the workflow in mind.

UX and architecture

In networking, we equate UX to UI. And then we throw a CLI on virtually everything. A user’s experience goes well beyond just the interface into which a user keys a command. If we really thought about workflows first, we would do more than add configuration knobs. We would consider validation and troubleshooting as natural extensions of workflow, and make these easier to do.

The unfortunate byproduct of our collective approach to user experience is that we do product architecture first. The challenge here is that for user experience to be truly effective, it ought to inform the underlying architecture. As it stands, user experience is a consumer of that architecture, with very little (read: no) input in the vast majority of cases.

Realize that the networking industry has been architecting products and solutions from the inside out for decades. Developers are in a tough spot. They have to make magic happen by typing into a terminal window. The focus is function first, form later. And this leaves user experience relegated to a tack-on after the product has already been built. At that point, how much can you do anyway? This is why UX has equalled UI for so long. Without architectural input, the best we can hope for is a slightly better configuration knob.

The bottom line

If networking really is on the cusp of changing over, user experience has to be an input into the design process. This is a radical change in how products are conceived, built, and ultimately brought to market. Do not underestimate the difficulty in transitioning an organization from feature-centric to user-experience-centric. Most established companies will fail to make this transition (if they even try at all).

The biggest impact of startups in the networking space might be a refocusing of efforts around the thing that we seem to have lost amidst all the technological upheaval over the last few decades: the user. And wouldn’t that be a glorious thing?

[Today’s fun fact: For every human being in the world, there is approximately one chicken. KFC feels personally responsible for keeping the balance.]

The post UX is the new orange appeared first on Plexxi.

Read the original blog entry...

More Stories By Michael Bushong

The best marketing efforts leverage deep technology understanding with a highly-approachable means of communicating. Plexxi's Vice President of Marketing Michael Bushong has acquired these skills having spent 12 years at Juniper Networks where he led product management, product strategy and product marketing organizations for Juniper's flagship operating system, Junos. Michael spent the last several years at Juniper leading their SDN efforts across both service provider and enterprise markets. Prior to Juniper, Michael spent time at database supplier Sybase, and ASIC design tool companies Synopsis and Magma Design Automation. Michael's undergraduate work at the University of California Berkeley in advanced fluid mechanics and heat transfer lend new meaning to the marketing phrase "This isn't rocket science."

@ThingsExpo Stories
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...