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Containers Expo Blog Authors: Elizabeth White, Pat Romanski, Liz McMillan, Carmen Gonzalez, Kevin Benedict

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Thunderhead.com étend l’engagement omni-canal sur le Cloud avec la toute dernière innovation du ONE Engagement Hub

Thunderhead.com, un chef de file des solutions d’entreprise pour l’engagement client, a annoncé aujourd'hui la sortie de sa capacité de production de masse pour les gros volumes de communications client en tant que composant intégré de son ONE Engagement Hub.

Dans le cadre d’une autre première dans l’industrie, Thunderhead.com permet aux directeurs du marketing et aux responsables de l’expérience client et du service client dans les entreprises de connecter des conversations numériques adaptives en temps réel et du contenu en gros (par ex. des imprimés ou des courriels) dans le contexte, le tout géré depuis le Cloud.

Les organisations reposant sur l’envoi de millions de communications chaque mois à leurs clients doivent relier ces interactions dans le cadre du parcours client global, garantissant que chaque conversation avec un client, qu’elle concerne le service ou le marketing, contribue à une augmentation de l’engagement client, conduisant à une meilleure rétention et à la création de valeur à vie. La capacité de production de masse de ONE Engagement Hub de Thunderhead.com permet non seulement à ces importants volumes de communications personnalisées d’être assemblés mais également connectés avec des données client en temps réel au niveau de tous les points de contact, afin d’offrir une expérience client omni-canal fluide dans le cadre d’un parcours client connecté.

Grâce à cette capacité étendue, les clients ayant besoin d’une importante capacité d’envoi de courriels et de courriers peuvent à présent transformer leur fonction traditionnelle de gestion des communications client sur place en une stratégie d’engagement client contribuant à la croissance du chiffre d’affaires. De plus, ils bénéficient de la rapidité de déploiement et de la flexibilité stratégique du Cloud.

Danny Rippon, responsable Solutions chez Thunderhead.com, a déclaré aujourd’hui : « Ce perfectionnement de notre ONE Engagement Hub poursuit notre engagement à l’égard de nos clients visant à leur offrir les capacités les plus avancées pour gérer chaque point de contact avec les clients, quel que soit le support utilisé, suscitant l'engagement et aboutissant à des résultats commerciaux mesurables. Un engagement véritable exige une capacité à gérer les communications à la bonne échelle dans l’ensemble du parcours client, des conversations interactives en temps réel sur les terminaux numériques aux documents statiques mais riches en informations. Le ONE Engagement Hub permet aux entreprises d’intégrer facilement les points de contact de sorte que toutes les conversations avec un client soient reliées et triées dans l’ordre chronologique, et qu’elles créent de la valeur aussi bien pour le client que pour l’entreprise. »

En tant que précurseur reconnu des solutions d’engagement client, Thunderhead.com a observé que les communications client ont de plus en plus lieu en temps réel et qu’il existait un besoin de perspectives contextuelles et adaptives. Le ONE Engagement Hub est la solution qui permet aux entreprises de connecter le paysage complexe actuel de l’engagement client au niveau de chaque point de contact avec le client (téléphone mobile, réseaux sociaux, Web, e-mail, imprimés, centre d’appels) et d’offrir une expérience client connectée de manière fluide. Avec le ONE Engagement Hub, les entreprises créent de la valeur plus rapidement, augmentent leur chiffre d’affaires et améliorent la fidélité des clients.

À propos de Thunderhead.com

Thunderhead.com fournit une suite de capacités puissantes de SaaS (logiciel en tant que service) à partir de son ONE Engagement Hub.

Le ONE Engagement Hub allie perspectives des clients, contexte et comportement historique afin d’informer les interactions avec les clients et les partenaires à l’échelle de tous les points de contact.

Nous faisons en sorte qu’il soit plus facile pour les équipes axées sur les clients de concevoir et de déployer de grandes expériences clients fondées sur de riches perspectives et propulsées par des interactions basées sur la valeur qui favorisent un engagement à long terme.

Le résultat est que les entreprises sont habilitées à accroître le chiffre d’affaires, la force de la marque et la différenciation en s’éloignant des interactions isolées pour créer de riches relations avec les clients, comme celles des grandes entreprises. Thuderhead.com dessert sa clientèle mondiale à partir de bureaux en Amérique du Nord, en Europe et en Asie-Pacifique.

Pour en savoir plus, consultez www.thunderhead.com

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