Click here to close now.



Welcome!

Containers Expo Blog Authors: Automic Blog, Pat Romanski, Martin Etmajer, Gary Kaiser, Elizabeth White

Blog Feed Post

Sex Tape Leads Viewers to Believe Cloud Is Still a “Mystery”

​History has shown that most sex tapes that have been publicly released, whether both parties intended them for our viewing or not, are often far less sexy than the on-camera talent likely envisioned.

Cameron Diaz and Jason Segel’s Sex Tape, released in theatres last Friday, unfortunately keeps this tradition firmly intact.

Techies have been quick to call foul on the film’s doubtful premise of a sex tape being “accidentally” uploaded to the cloud and then inadvertently shared with more than a dozen friends and family members, but I, for one, didn’t find the premise that difficult to imagine in real life. My primary gripe is with the film’s stars assumption that “nobody understands the cloud…it’s a mystery,” the pitiful attempts get their now-public video private again, and the failed opportunity to educate audiences on what’s ultimately a very easy concept to grasp.

I’ll attempt to not give any real spoilers away—outside of the fact this movie really is as abysmal as everyone says.

As a card carrying member of the tech world, while I may be well-versed in the concept of cloud computing, I certainly don’t expect everyone to be, and Jay’s (Segel) panicked explanation to Annie (Diaz) that “nobody understands the cloud” shouldn’t result in eyerolls from anyone.  That being said, a quick Google search of the term “cloud computing” gives short, highly accurate, and completely graspable definition:

“The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.”

In other words, Jay and Annie, your sex tape is simply being stored not on Jay’s computer, but on a server somewhere else—just like your Facebook photo albums, your Pandora or Spotify playlists, Google Docs, and countless other files you’ve saved over time.

I may have audibly groaned and thrown my head back in bewilderment when Annie asked, “You can’t get it down from the cloud?” and Jay’s response wasn’t, oh, I don’t know, “Great idea, I should check Google” or, “Probably, let me look into the file sharing app I’ve been using for years to see how you do that” or, “Of course I should be able to, because, like everyone on the planet, I’ve deleted a file before.”

Jay and Annie deal with a vindictive, blackmailing teenager in the film who asks the same question many are asking, “why didn’t you just remote wipe it?” For those of you at home who find yourself in a similar predicament, there are step-by-step instructions online on how to do this for Android, Dropbox, PCs, iOS, and any other app or device you can imagine. 

Many critics of the film have correctly pointed out that uploading a file to the cloud has nothing to do with sharing the file with others to consume on their own devices. In today’s world, the upload and subsequent sharing of a three-hour long video would’ve required additional other actions than simply clicking “upload,” and would’ve then likely taken an eternity to complete—giving Jay plenty of time to stop the process.  

With file syncing/sharing apps growing in their functionality and popularity at a tremendous pace today, the possibility of Sex Tape’s dilemma may actually be easier to believe a little further down the road. Of course, as our favorite apps evolve, our understanding of how to use them should follow a similar climb, making Jay and Annie’s complete failure to search, and easily find, a solution on the Internet impossible to understand.

I’m well aware that cloud computing isn’t exactly the sexiest topic to cover on film, and that Sex Tape would’ve been about fifteen minutes long had the stars not been so moronic and blind as to how to rectify their situation, but I’m still left a little irked by the resulting impression the film will likely make on its viewers. 

Many of us have uploaded or shared information we wish we wouldn’t have, and even a single piece of good advice on how to get out of a jam would’ve been more than welcome. Jay and Annie still don’t understand the cloud at the film’s conclusion, and in promotional interviews for the film, Segel and Diaz claim to still know “very little” about it, and are even “terrified” of the concept. This is impossible.

The cloud may be unsexy, but giving the impression that we're completely incapable of understanding it is more offensive than what’s found in any sex tape—even one as bland and poorly staged as this one.

Assuming seeing this movie didn't scare you away from the cloud, check out why moving your development and test environments to the cloud is one of the most valuable and agile moves you can make!

Read the original blog entry...

More Stories By Skytap Blog

Author: Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that companies have within their software development lifecycle. As a result, customers release better software faster. In this blog, we publish engaging, thought provoking stories that revolve around agile enterprise applications and cloud-based development and testing.

@ThingsExpo Stories
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...