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The Real Challenge of Mobile Apps is Real-Time

Can you imagine a scenario where you ask Apple’s Siri a question, and she says, “Can I get back to you in 5 minutes?”  Wouldn't that be irritating?  Information and requests for information have a shelf life. The information is requested at a specific time for a reason.  If you send me the information in 5 minutes I have probably moved on to something else.

In a recent survey I conducted with 79 participants involved in mobile technologies and projects, 83.7% said they or their clients' have IT systems that are too slow or incapable of supporting real-time mobile application requirements. That is a problem.

Many organizations are facing a challenging time supporting the real-time data requirements of mobile applications.  They are recognizing that significant work needs to be done inside their complex IT environment to ensure that data queries and reports can be produced instantly for use on mobile applications.  In many organizations upgrading and enhancing their IT ecosystem for mobile applications represents a major investment.  This is driving increased interest in cloud based solutions that often use newer and faster processes, designs and architectures.

Speed of response is important to the mobile user experience.  The speed in which your IT environment can support mobile applications is a competitive differentiator.  As more applications incorporate location, predictive and context aware elements, the speed of supporting IT systems will become even more important to the end user.  No one wants a turn-by-turn navigation system giving driving instructions that are delayed by 30 seconds, “You should have turned back there,” is not an acceptable response for most of us.

Retailers are also increasingly interested in interacting with onsite shoppers via mobile devices.  They want to recognize you, your shopping habits, past purchases and preferences and today’s shopping needs all while you are browsing their aisles.  This requires the ability to collect appropriate data, query databases and share relevant information with both the shoppers and the staff in the store so the customer’s experience is enhanced and the sales optimized.

None of this happens by accident.

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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

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