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CRM Magazine Presents Its 2014 Market Awards at the CRM Evolution Conference

CRM magazine announced the recipients of its 2014 CRM Market Awards in its August 2014 issue. The 13th annual CRM Market Awards honor the vendors, consultants, and client companies focused on enhancing customer experiences and relationships through the sophisticated integration of people, processes, and technologies.

In total, 36 vendors are recognized in this year’s CRM Market Leader Awards across 10 industry categories. Each category recognizes one Market Winner, denoting the company receiving the highest score compared with its peers; four Market Leaders; and a “One to Watch.” Additionally, CRM magazine honored five Influential Leaders, six Rising Stars, and four CRM Elite implementation awards.

The CRM Market Awards are given to recognize individuals and companies that have performed at the highest level, shaping the industry and pushing it forward.

CRM magazine is happy to recognize excellence in customer relationship efforts in our 2014 CRM Market Awards. These companies and individuals are bringing customer experiences to new heights by streamlining business processes, maximizing profitability, and providing more value to customers,” said David Myron, CRM magazine’s editorial director.

Recipients of the CRM Market Leader Awards were determined through an extensive process and proprietary rating formula that polls industry analysts for product and functionality assessments, company direction, and customer satisfaction. Product and services costs and financial and corporate information are also factored into overall scores.

Recipients of the 2014 CRM Market Leader Awards are listed below in their respective categories:

Enterprise Suite CRM

  • Winner:
  • Leaders: Microsoft, Oracle, SAP, SugarCRM
  • One to Watch: BPMonline

Midmarket Suite CRM

  • Winner: Microsoft
  • Leaders: NetSuite, Oracle,, SugarCRM
  • One to Watch: BPMonline

Small Business Suite CRM

  • Winner: Microsoft
  • Leaders: InfusionSoft,, SugarCRM, Zoho
  • One to Watch: NetSuite

Sales Force Automation

  • Winner:
  • Leaders: BPMonline, Microsoft, Oracle, Zoho
  • One to Watch: SugarCRM

Incentive Management

  • Winner: IBM (Varicent)
  • Leaders: Callidus Software, NICE Systems, Synygy, Xactly
  • One to Watch: VUE Software

Marketing Solutions

  • Winner:
  • Leaders: Adobe, Marketo, Silverpop, Teradata
  • One to Watch: Oracle

Business Intelligence

  • Winner: IBM
  • Leaders: Oracle, SAP, SAS Institute, Teradata
  • One to Watch: Qliktech

Data Quality

  • Winner: Informatica
  • Leaders: IBM, Pitney Bowes, SAS Institute, Trillium Software
  • One to Watch: SAP

Open-Source CRM

  • Winner: SugarCRM
  • Leaders: Agile CRM, SplendidCRM, vTiger, Xtuple
  • One to Watch: CiviCRM


  • Winner: Hitachi Consulting
  • Leaders: Appirio, Cognizant, Deloitte, IBM Global Business Services
  • Ones to Watch: Capgemini and Cloud Sherpas

The magazine named five members of the CRM community as 2014 Influential Leaders:

  • Satya Nadella, CEO, Microsoft;
  • Chet Kanojia CEO,;
  • Marissa Mayer, CEO, Yahoo
  • Jack Ma, Founder, Alibaba
  • Ray Wang, Principal Analyst, Founder, and Chairman, Constellation Research

CRM magazine also named six Rising Stars for the year:

  • Newly expanded marketing solutions provider Adobe;
  • AgileOne, a predictive analytics provider for marketing;
  • Enterprise productivity solutions provider Cirruspath;
  • Visual analytics provider Curalate;
  • B2B marketing provider Demandbase; and
  • Savo, a provider of sales enablement and productivity solutions.

Lastly, CRM magazine named four customer implementations as winners of its CRM Elite Award:

  • BikeBerry, a Retention Science deployment;
  • RedGlaze Group, a SugarCRM implementation;
  • SeatGeek, a URX deployment; and
  • Sony Computer Entertainment America, a deployment.

The 2014 CRM Market Awards will be presented to award recipients on August 18, 2014, during the opening reception at the CRM Evolution conference, held at the Marriott Marquis in New York. An expanded version of the results have been published in the August 2014 issue of CRM magazine—available in print and in digital NXTBook format. The awards package is also available online, at

About CRM Magazine

CRM magazine is the leading publication of the customer relationship management industry, covering sales, marketing, and customer service strategies. The magazine also administers and hosts the annual CRM Evolution conference. Each of these properties is designed to serve customer-centric business initiatives and leaders who recognize CRM as a key strategy for creating enhanced customer value in any industry. For more information about the magazine, its editorial calendar, or CRM in general, please visit The monthly magazine and the Web site are properties of CRM Media, a division of Information Today, Inc.

About CRM Evolution

CRM Evolution is a premier conference and exposition ( showcasing the latest ideas and trends in customer relationship management. CRM practitioners, consultants, and other leading voices in the industry meet annually at CRM Evolution to share and discuss the latest ideas, strategies, innovations, and services and solutions from the world's leading companies. CRM Evolution,, and CRM magazine are properties of CRM Media, a division of Information Today, Inc.

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