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Pure Storage Named a Leader in Inaugural Gartner Magic Quadrant for Solid-State Arrays

Pure Storage, the all-flash enterprise storage array company, announced today that it has been positioned in the Leaders Quadrant of the inaugural Magic Quadrant for Solid-State Arrays (SSA) by Gartner, Inc, a leading global research firm. The news comes on the heels of Pure Storage being ranked #2 in worldwide SSA market share behind IBM, based on Gartner’s 2013 revenue estimates, and the fastest growing of the vendors evaluated. 1

According to Gartner, companies considered to be “leaders” drive the market’s transformation with a clear vision and a strong ability to execute. Leaders in SSA have generally made strong customer gains. They provide feature sets that are appropriate for current customer use case needs. Leaders also show evidence of superior vision and execution for anticipated requirements related to technology, methodology or means of delivery. Leaders typically demonstrate solid customer satisfaction with overall SSA capabilities and/or related service and support.

Founded in 2009, Pure Storage was a pioneer of the SSA category and was first to market with a viable enterprise-class all-flash storage array that could achieve cost and functional parity with legacy disk solutions, and quickly established itself in the incumbent entrenched enterprise storage market, culminating in its leader position in Gartner’s first Magic Quadrant for Solid-State Arrays today. The company has raised $470 million in private equity funding to-date and is valued at more than $3 billion, making it one of the highly valued, venture-backed private technology companies in the world according to the Wall Street Journal. Having achieved 700 percent year-over-year growth in 2013, Pure Storage is also one of the fastest growing enterprise storage companies in the industry’s history.

In 2014, the company has continued to accelerate, rapidly expanding its global operational footprint and employee base across 6 continents, and forging new strategic reseller partnerships to further develop its sales channels worldwide. It also introduced two new storage arrays to its flagship FlashArray product line—the FA-405 and FA-450—and the 4.0 release of its Purity Operating Environment software, featuring native asynchronous replication. Through this expansion, Pure Storage has effectively extended its market reach and increased its support for Tier 1 storage use cases and mission-critical environments.

“There’s no question that the inaugural Gartner Magic Quadrant represents an inflection point for the solid-state array category,” said Scott Dietzen, CEO at Pure Storage. “A great deal of hard work and innovation by both Pure and its competitors has been invested in the creation of the all-flash array category, which we believe is positioned to supersede Tier 1 mechanical disk arrays, a roughly $15B annual market opportunity. AFAs like Pure’s FlashArray are plug-compatible with legacy disk arrays, but dramatically faster, more space and power efficient, reliable and simpler, yet cost less. Undoubtedly, the competition will continue to be fierce, as evidenced by the growing number of incumbents coming to compete on the playing field we staked out five years ago. However, we believe that with well satisfied customers and partners, the best team in the storage business, and a two year technology lead, we will prevail.”

For More Information

Download a complementary copy of the Gartner Magic Quadrant for Solid State Arrays, 2014 report at: or

For more information about the Gartner Market Share Analysis: SSD’s and Solid-State Arrays, Worldwide, 2013 report published on June 10, 2014, or to purchase a copy, visit:

About The Gartner Magic Quadrant

Magic Quadrants provide a graphical competitive positioning and offer visual snapshots of a market’s direction, maturity and participants. The Magic Quadrants depict markets by using a two-dimensional matrix that evaluates vendors based on their completeness of vision and ability to execute.

NOTE: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Pure Storage

Pure Storage, the all-flash enterprise storage company, enables the broad deployment of flash in the data center. When compared to traditional disk-centric arrays, Pure Storage all-flash enterprise arrays are 10x faster and 10x more space and power efficient at a price point that is less than performance disk per gigabyte stored. The Pure Storage FlashArray is ideal for high performance workloads, including server virtualization, desktop virtualization (VDI), database (OLTP, real-time analytics) and cloud computing. For more information, visit

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The Pure Storage and “P” logo marks, Purity Operating Environment, and RAID-3D are trademarks of Pure Storage, Inc. All other trademarks or names referenced in this document are the property of their respective owners.

1 Source: Gartner “Market Share Analysis: SSDs and Solid-State Arrays, Worldwide, 2013,” June 2014

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