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Case Study: StratoGen Deliver Unparalleled Service to CaféX via a Fully Scalable and Robust Public Cloud

LONDON, September 1, 2014 /PRNewswire/ --

CaféX is a rising star in the realm of real-time customer engagement solutions, operating out of the USA, UK and Asia. They provide a suite of WebRTC and mobile B2C applications for businesses that need deeply reliable consumer collaboration.

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Originally CaféX were using Amazon Web Services, however the AWS solution was simply not meeting the needs of CaféX's support-centric services. AWS were chosen initially for its easy robust and reliable uptime; however AWS' monolithic client-base and boilerplate cloud environment made it agonizingly difficult for CaféX to innovate or customise. CaféX were in desperate need of a top-grade, VMware based public cloud provider. They required two key features that AWS could not offer: meaningful environmental control and customisation, allowing for the deployment of industry standard Cisco call centre technology and attentive, accessible support staff.

Owen Morgan, IT Director, CaféX commented: "When we tried to customise anything with AWS it was a seriously painful process and AWS support was virtually non-existent. We therefore needed a provider than could offer us a solid Public Cloud environment based on VMware, and give us the ability to customise as required and support us technically when we needed it. This is really what StratoGen brings to the table: they don't just offer a server, they offer a service."

They looked to StratoGen, because in addition to raw power and immediate scalability, CaféX saw the opportunity for an IT partnership that exceeded the accepted standards of the industry and worked to support the growing complexity of their service, rather than chaining it to a mass-produced and barely-maintained infrastructure.

Not only did StratoGen demonstrate the competitive flexibility and power of our public cloud, we immediately reached out to CaféX's team to begin engaging them in the environmental customisation that had been otherwise impossible for them to explore.

Using the StratoGen engineers as a seamless extension of their own IT department, CaféX finally created the perfect cloud environment for their own unique needs, all without the struggle or the outlay of a physical hardware refresh. StratoGen's involvement took the isolation away from CaféX's cloud interactions, providing them with the prompt, reliable support that AWS remains simply too large to offer.

We continue to support the changing parameters of CaféX's business model and public cloud needs, and CaféX continues to outstrip their competitors in the evolving realm of consumer communications.

StratoGen's relationship with CaféX will continue to grow organically with the company itself, and for both IT and management, fears of infrastructure impeding progress are a thing of the past. We remain committed to our partnership with CaféX and their continued success and growth.



Notes to editor

About StratoGen 

StratoGen is a leading VMware hosting company with a worldwide client base and award winning cloud platform. StratoGen operates in multiple datacentres across the US, Europe and Asia offering VMware hosting, disaster recovery and associated services. StratoGen hosted VMware products include a 100% uptime service level guarantee.

About CaféX Communications 

CaféX is a leading provider of real-time engagement solutions for tablet, smartphone and desktop applications. Enterprises can increase customer loyalty and conversion rates by delivering a personalized experience across every point of interaction. Business partners and in-house personnel can also benefit from mobile collaboration solutions powered by WebRTC-based toolkits that make it simple for developers to light up mobile applications and web pages with in-app video, co-browsing, annotation and other live assist functions. CaféX's plugin-less approach is accompanied by secure integration with existing enterprise communication systems and endpoints. Customers can shift between interaction channels without rehashing details each time, as contextual data is consolidated across channels and presented in real time to the enterprise for agent consumption, IVR bypass, call back, cross-channel analytics and other advanced treatment.

For further information or to arrange interviews please contact [email protected] or call +44-(0)845-544-0465.

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