|By PR Newswire||
|September 2, 2014 10:27 AM EDT||
NEW YORK, Sept. 2, 2014 /PRNewswire/ -- By 2015, experts predict half of all software providers will deliver their applications as Software-as-a-Service (SaaS). In fact, SaaS is expected to represent three-fourths of all spending on public cloud services in 2015, making the idea of SaaS delivery models top of mind for software providers. Those not yet embracing a SaaS delivery model may already be feeling significant competitive pressure knowing that customers want choices in the way they consume their software. For software providers wondering whether a SaaS model is right for them, Logicalis US, an international IT solutions and managed services provider (www.us.logicalis.com), has outlined seven of the most important reasons that adopting a SaaS delivery strategy makes good business and financial sense for software providers.
"Software providers are positioned along a continuum somewhere between traditional software on the far left, where the software provider develops the application and supports it for customers who deploy, manage and consume it any way they like, and at the far right, those who embrace SaaS in a way that transforms them from a provider of a product to a service provider similar to Salesforce.com, for example," says Ryan McNees, Solution Provider Practice Leader, Logicalis US.
Seven Reasons SaaS Makes Good Business Sense
Most software providers find themselves somewhere in the middle of the spectrum today, but as they naturally move toward the right they will need to leverage and embrace the cloud and a SaaS strategy to get to a true SaaS business model. Here are seven reasons this makes sense for software providers according to Logicalis US experts:
- Shortened Implementation Times: By standardizing the implementation of a software solution, SaaS reduces the solution's implementation time. When implementing a software program on-premise, the technical environment varies with each customer, causing the software provider to inherit and resolve the unique implementation problems of each customer. With a cloud deployment, the environment is standardized; implementation is the same time after time. Automation and orchestration technologies can also be leveraged to further streamline implementations, driving down time to consumption, and increasing customer satisfaction. By shortening implementation times, products can also be brought to market faster and more cost-effectively than they can with more traditional go-to-market strategies.
- Marketing to New Customers: In a traditional software delivery model, the customer buys the hardware, implements it on premise, then deploys the software. Someone has to be responsible for that environment which adds cost and complexity that many customers would prefer to avoid. Consuming software as a service is simpler and offers a different financial model; instead of a large capital expenditure to buy dedicated hardware, the consumer can package its purchase as a monthly fee that fits into its operational budget. Therefore, as software providers adopt a SaaS delivery model, they're able to reach a wider base of customers, particularly those who want to trade IT CAPEX for OPEX.
- Capturing New Revenue Streams: In more traditional software delivery models, providers sell software and maintenance as a package, charging a large one-time payment. With a SaaS model, the larger single payment may be divided into a monthly annuity stream that continues at a steady, ongoing rate. By also including infrastructure services in the initial sale, software providers are able to make money on a larger piece of the overall IT landscape. The customer has to run the software they purchase on something; why not sell them cloud access on a recurring monthly basis and earn that additional revenue long term?
- Reducing Risk: Risk mitigation is one of the most important factors in a business' success. By selecting an experienced cloud partner with a proven track record in SaaS delivery rather than trying to build a hosting infrastructure in house, the software provider can avoid a lengthy, multi-year learning curve where mistakes in hosting the software will inevitably be made. Finding and partnering with the right cloud provider can mean avoiding these costly mistakes and greatly lessening risk for the business as a whole while still allowing the provider to capitalize on the annuity stream and market to customers who don't want to buy on-premise hardware themselves.
- Being Flexible: Offer Hosted, Managed Appliance and SaaS Solutions: Customers want options, but providing all the options customers want is a costly endeavor. Trying to do this all alone will inevitably lead software providers to push customers toward the model they are best able to provide, a strategy which may not be in the client's best interest and could result in loss of business. Instead, create a go-to-market plan that includes hosted, managed appliance and SaaS strategies, then rely on experienced partners to seamlessly provide the pieces you aren't able to cost-effectively deliver to your clients.
- Partnering for ITSM, Change Management and Monitoring: A lot of Infrastructure as a Service (IaaS) companies provide just the cloud infrastructure and nothing more. But delivering a true solution means more than just building the environment the software runs on; it also means managing and scaling that environment, supporting the customers and managing their SLAs. It takes a long time to build a successful service organization, so in many cases, savvy software providers outsource key managed services they want to provide to their customers – from the infrastructure itself to backup and disaster recovery, automation and orchestration, and even managing a help desk for the software provider itself. An experienced customer service partner, for example, will determine what the issue is when a service ticket comes in – i.e., whether it's the operating system, a database backup/restore issue, or an outage that needs to fail over. If it's software-related, they'll send the customer back to the software provider. Anything else, they'll solve it on the spot on the provider's behalf.
- Selling Security – SSAE-16, HIPAA, PCI: Customers want assurances that the solution they deploy is secure. Choosing SaaS deployment partners who can help meet the end customers' security and compliance requirements by providing a secure, audited environment and signing Business Associate Agreements (BAAs) for HIPAA, for example, will be a definite door opener with customers concerned about regulatory requirements.
Want to Learn More?
- Ready to transform your business? Visit Logicalis' software provider microsite here: http://ow.ly/AIk0f.
- Read about the Logicalis Software Provider Program and find out more about gaining a competitive advantage with a secure enterprise cloud, SaaS or managed on-site appliance program: http://ow.ly/AIjmE.
- Explore the seven critical criteria for selecting an infrastructure as a service (IaaS) partner, then read a case study about API Healthcare and how Logicalis helped it launch its Workforce Management SaaS offerings: http://ow.ly/AIkqy.
Logicalis is an international IT solutions and managed services provider with a breadth of knowledge and expertise in communications and collaboration, data center and cloud services, and managed services.
Logicalis employs nearly 3,700 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of almost 6,000 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM, CA Technologies, EMC, NetApp, Microsoft, VMware and ServiceNow.
The Logicalis Group has annualized revenues of $1.6 billion, from operations in Europe, North America, Latin America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications solution integrators specializing in the areas of advanced technologies and services.
The Logicalis Group is a division of Datatec Limited, listed on the Johannesburg and London AIM Stock Exchanges, with revenues of over $5 billion.
For more information, visit www.us.logicalis.com.
Business and technology working as one
To learn more about Logicalis activities through a variety of social media outlets, click here.
SOURCE Logicalis US
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
Aug. 31, 2015 12:16 PM EDT
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
Aug. 31, 2015 12:00 PM EDT
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 31, 2015 11:30 AM EDT Reads: 887
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
Aug. 31, 2015 11:15 AM EDT Reads: 226
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Aug. 31, 2015 11:00 AM EDT Reads: 160
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Aug. 31, 2015 10:30 AM EDT Reads: 642
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
Aug. 31, 2015 10:15 AM EDT Reads: 298
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
Aug. 31, 2015 09:30 AM EDT Reads: 123
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 31, 2015 04:00 AM EDT Reads: 408
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Aug. 31, 2015 02:00 AM EDT Reads: 451
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 30, 2015 10:00 PM EDT Reads: 349
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
Aug. 30, 2015 05:00 PM EDT Reads: 138
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
Aug. 30, 2015 10:15 AM EDT Reads: 230
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
Aug. 30, 2015 09:15 AM EDT Reads: 450
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Aug. 30, 2015 08:30 AM EDT Reads: 400
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Aug. 28, 2015 07:45 PM EDT Reads: 215
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
Aug. 26, 2015 07:00 AM EDT Reads: 190
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
Aug. 2, 2015 11:15 AM EDT Reads: 555
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Aug. 1, 2015 10:00 AM EDT Reads: 484
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Architect for the Internet of Things and Intelligent Systems, described how to revolutionize your archit...
Jul. 30, 2015 07:30 PM EDT Reads: 1,569