|By Virtualization News||
|June 10, 2007 01:15 PM EDT||
Gee, and Symantec and McAfee felt squeezed when Microsoft wandered into their space. Now Google has a toehold too. Talk about being between a rock and a hard place.
On May 11 Google quietly bought an outfit, a Mountain View neighbor actually, called GreenBorder Technologies Inc, and never said a word about it.
The acquisition is provocative because GreenBorder is in the Internet security business, a space new to the omnivorous Google, and nobody knows how Google is going to use this widgetry; and not knowing, when you think about it, is scarier for McAfee and Symantec than knowing.
Given the dismal state of security - and the increasing hostility of the Internet, even if GreenBorder is only half the end-all it's cracked up to be - and depending on how it's packaged - Google could have trouble stopping people from throwing money at it.
What price your security?
Anyway, the acquisition only came to light after the Google Operating System blog - which is not a Google property - stumbled over a terse "we've been bought" notice on GreenBorder's web site Monday and spread the word.
Apparently the company got frustrated waiting for Google to trumpet its acquisition but Google must have been distracted. Google is, by report, supposed to make 130 acquisitions this year.
And, see, up against the $1.65 billion Google agreed to pay for YouTube and the $3.1 billion it's arranged to pay for DoubleClick, GreenBorder looks like a poor relation.
There's been no indication of the purchase price, but reportedly Google paid less than the roundabout $20 million that the VCs pumped into the company since it got started in 2001, maybe it wrote a check for $12 million give or take. Texas Pacific Group Ventures, Sevin Rosen and Labrador Ventures backed it and maybe got 50 cents on the dollar.
According to the company's former director of security Bill Stout, GreenBorder was in the market for a $12 million D round (but would have taken six) late last year. It couldn't get it, started looking for a buyer after the holidays, and opened negotiations with Google four months before the deal closed, closure taking so long because, well, Google had other fish to fry.
Supposedly there had been some talk about it being a subsidiary, but that didn't happen. Google wanted the technology and the patents and the core developers. It reportedly hired six GreenBorder people who it can add to the three or four Windows kernel whizzes that Google poached off of GreenBorder a couple of years ago.
What GreenBorder does reportedly takes a lot of Windows savvy.
In typical Google fashion, GreenBorder has stopped taking any more users for the foreseeable future; only comme-si-comme-ca support is available for existing users through the end of their current subscriptions.
GreenBorder is called GreenBorder because of the green cordon it throws around users when they surf the web, download or use e-mail, it's GreenBorder's way of indicating to the user that he's protected from all manner of nasty spyware and nastier viruses and trojans. The user is actually behind a virtual session of his browser - a so-called sandbox - that's discarded along with any malicious code he picked up when the browser closes.
This sandbox is a form of virtualization that doesn't depend on the traditional, largely failed, rushing-to-catch-up-with-the-bad-guys signature recognition used by Symantec and McAfee and so doesn't have to be constantly updated as new malware is created (making it cheaper for Google to maintain in the process when you think about it).
Given its clout, Google could be the making of the desktop sandbox security market, Stout says, creating a real problem for the signature firms.
When it got started, GreenBorder wanted to be all things to all people, Stout said. It went through some false starts and CEOs until it lighted on what it's doing a couple of years ago - which probably explains the VCs' impatience - a six-year-old start-up is kinda shop-worn - at least the bloom is off the rose.
Anyway it applied its widgetry (a combination of cutting down the C++ code and redirecting it) to XP and Windows 2000 and to Internet Explorer 6 and 7 and then to Firefox 1.5 and 2.0.
It's been selling a corporate version, GreenBorder Pro, only a little while; it would have liked to have gotten $3,000 for a server and $50 for a client, but generally settled for half that, Stout said. A consumer version, added last year, has been free - a price point that was supposed to change eventually to an annual fee. The consumer model got it a bit of traction.
Google's own anti-malware team recently posted a white paper called "The Ghost in the Browser" and reported finding that one in 12 web sites are malicious. Google has a vested interest in seeing people aren't put off from searching, inhibited by fears of identity theft.
It wants them to be as dogged as John Wayne in that aptly named film, "The Searchers."
Google could deploy GreenBorder as a standalone product or as a way to protect corporate data or as part of its Google Desktop or for its newfangled venture offline Google Gears or as part of its nascent productivity suite - the betting seems to be running in favor of the later.
It will probably have to rewrite the code, which is kind of old. GreenBorder is already compatible with other anti-viruses, which users would still need. (You know how many ways there are to penetrate your computer?) It can currently protect the OS from applications and has figured out, but hasn't implemented, the reverse.
There are a couple of other companies that do what GreenBorder does, but they're not American and reportedly don't have GreenBorder's kernel knowledge, Stout said.
|ajojddy 06/03/07 11:51:47 PM EDT|
very helpful advice, thx a lot.
|Virtualization News 06/02/07 06:35:56 PM EDT|
Gee, and Symantec and McAfee felt squeezed when Microsoft wandered into their space. Now Google has a toehold too. Talk about being between a rock and a hard place. On May 11 Google quietly bought an outfit, a Mountain View neighbor actually, called GreenBorder Technologies Inc, and never said a word about it. The acquisition is provocative because GreenBorder is in the Internet security business, a space new to the omnivorous Google, and nobody knows how Google is going to use this widgetry; and not knowing, when you think about it, is scarier for McAfee and Symantec than knowing.
From a software development perspective IoT is about programming "things," about connecting them with each other or integrating them with existing applications. In his session at @ThingsExpo, Yakov Fain, co-founder of Farata Systems and SuranceBay, will show you how small IoT-enabled devices from multiple manufacturers can be integrated into the workflow of an enterprise application. This is a practical demo of building a framework and components in HTML/Java/Mobile technologies to serve as a platform that can integrate new devices as they become available on the market.
Oct. 22, 2014 11:15 PM EDT Reads: 973
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accelerate their digital channels with APIs, drive partner adoption, monetize their assets, and achieve a...
Oct. 22, 2014 11:15 PM EDT Reads: 832
BSQUARE is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success. For more information, visit www.bsquare.com.
Oct. 22, 2014 10:00 PM EDT Reads: 994
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 851
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
Oct. 22, 2014 08:30 PM EDT Reads: 1,016
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customizable platform to easily integrate into existing software solutions, embed business logic and build s...
Oct. 22, 2014 07:45 PM EDT Reads: 860
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it’s a mix of architectural style...
Oct. 22, 2014 07:30 PM EDT Reads: 872
Connected devices are changing the way we go about our everyday life, from wearables to driverless cars, to smart grids and entire industries revolutionizing business opportunities through smart objects, capable of two-way communication. But what happens when objects are given an IP-address, and we rely on that connection, sometimes with our lives? How do we secure those vast data infrastructures and safe-keep the privacy of sensitive information? This session will outline how each and every connected device can uphold a core root of trust via a unique cryptographic signature – a “bir...
Oct. 22, 2014 07:15 PM EDT Reads: 872
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Oct. 22, 2014 03:45 PM EDT Reads: 1,137
Internet of @ThingsExpo Silicon Valley announced on Thursday its first 12 all-star speakers and sessions for its upcoming event, which will take place November 4-6, 2014, at the Santa Clara Convention Center in California. @ThingsExpo, the first and largest IoT event in the world, debuted at the Javits Center in New York City in June 10-12, 2014 with over 6,000 delegates attending the conference. Among the first 12 announced world class speakers, IBM will present two highly popular IoT sessions, which will take place November 4-6, 2014 at the Santa Clara Convention Center in Santa Clara, Calif...
Oct. 22, 2014 03:45 PM EDT Reads: 944
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at Internet of @ThingsExpo, Robin Raymond, Chief Architect at Hookflash Inc., will walk through the shifting landscape of traditional telephone a...
Oct. 22, 2014 02:45 PM EDT Reads: 914
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 22, 2014 01:15 PM EDT Reads: 1,351
SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...
Oct. 21, 2014 08:30 PM EDT Reads: 1,464
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
Oct. 21, 2014 06:00 PM EDT Reads: 1,322
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
Oct. 21, 2014 05:15 PM EDT Reads: 1,336
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
Oct. 21, 2014 09:00 AM EDT Reads: 1,591
Oct. 20, 2014 11:45 PM EDT Reads: 1,312
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
Oct. 20, 2014 11:15 PM EDT Reads: 1,735
Oct. 20, 2014 09:45 PM EDT Reads: 1,309
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Oct. 20, 2014 07:00 PM EDT Reads: 2,008