|By Virtualization News||
|June 10, 2007 01:15 PM EDT||
Gee, and Symantec and McAfee felt squeezed when Microsoft wandered into their space. Now Google has a toehold too. Talk about being between a rock and a hard place.
On May 11 Google quietly bought an outfit, a Mountain View neighbor actually, called GreenBorder Technologies Inc, and never said a word about it.
The acquisition is provocative because GreenBorder is in the Internet security business, a space new to the omnivorous Google, and nobody knows how Google is going to use this widgetry; and not knowing, when you think about it, is scarier for McAfee and Symantec than knowing.
Given the dismal state of security - and the increasing hostility of the Internet, even if GreenBorder is only half the end-all it's cracked up to be - and depending on how it's packaged - Google could have trouble stopping people from throwing money at it.
What price your security?
Anyway, the acquisition only came to light after the Google Operating System blog - which is not a Google property - stumbled over a terse "we've been bought" notice on GreenBorder's web site Monday and spread the word.
Apparently the company got frustrated waiting for Google to trumpet its acquisition but Google must have been distracted. Google is, by report, supposed to make 130 acquisitions this year.
And, see, up against the $1.65 billion Google agreed to pay for YouTube and the $3.1 billion it's arranged to pay for DoubleClick, GreenBorder looks like a poor relation.
There's been no indication of the purchase price, but reportedly Google paid less than the roundabout $20 million that the VCs pumped into the company since it got started in 2001, maybe it wrote a check for $12 million give or take. Texas Pacific Group Ventures, Sevin Rosen and Labrador Ventures backed it and maybe got 50 cents on the dollar.
According to the company's former director of security Bill Stout, GreenBorder was in the market for a $12 million D round (but would have taken six) late last year. It couldn't get it, started looking for a buyer after the holidays, and opened negotiations with Google four months before the deal closed, closure taking so long because, well, Google had other fish to fry.
Supposedly there had been some talk about it being a subsidiary, but that didn't happen. Google wanted the technology and the patents and the core developers. It reportedly hired six GreenBorder people who it can add to the three or four Windows kernel whizzes that Google poached off of GreenBorder a couple of years ago.
What GreenBorder does reportedly takes a lot of Windows savvy.
In typical Google fashion, GreenBorder has stopped taking any more users for the foreseeable future; only comme-si-comme-ca support is available for existing users through the end of their current subscriptions.
GreenBorder is called GreenBorder because of the green cordon it throws around users when they surf the web, download or use e-mail, it's GreenBorder's way of indicating to the user that he's protected from all manner of nasty spyware and nastier viruses and trojans. The user is actually behind a virtual session of his browser - a so-called sandbox - that's discarded along with any malicious code he picked up when the browser closes.
This sandbox is a form of virtualization that doesn't depend on the traditional, largely failed, rushing-to-catch-up-with-the-bad-guys signature recognition used by Symantec and McAfee and so doesn't have to be constantly updated as new malware is created (making it cheaper for Google to maintain in the process when you think about it).
Given its clout, Google could be the making of the desktop sandbox security market, Stout says, creating a real problem for the signature firms.
When it got started, GreenBorder wanted to be all things to all people, Stout said. It went through some false starts and CEOs until it lighted on what it's doing a couple of years ago - which probably explains the VCs' impatience - a six-year-old start-up is kinda shop-worn - at least the bloom is off the rose.
Anyway it applied its widgetry (a combination of cutting down the C++ code and redirecting it) to XP and Windows 2000 and to Internet Explorer 6 and 7 and then to Firefox 1.5 and 2.0.
It's been selling a corporate version, GreenBorder Pro, only a little while; it would have liked to have gotten $3,000 for a server and $50 for a client, but generally settled for half that, Stout said. A consumer version, added last year, has been free - a price point that was supposed to change eventually to an annual fee. The consumer model got it a bit of traction.
Google's own anti-malware team recently posted a white paper called "The Ghost in the Browser" and reported finding that one in 12 web sites are malicious. Google has a vested interest in seeing people aren't put off from searching, inhibited by fears of identity theft.
It wants them to be as dogged as John Wayne in that aptly named film, "The Searchers."
Google could deploy GreenBorder as a standalone product or as a way to protect corporate data or as part of its Google Desktop or for its newfangled venture offline Google Gears or as part of its nascent productivity suite - the betting seems to be running in favor of the later.
It will probably have to rewrite the code, which is kind of old. GreenBorder is already compatible with other anti-viruses, which users would still need. (You know how many ways there are to penetrate your computer?) It can currently protect the OS from applications and has figured out, but hasn't implemented, the reverse.
There are a couple of other companies that do what GreenBorder does, but they're not American and reportedly don't have GreenBorder's kernel knowledge, Stout said.
|ajojddy 06/03/07 11:51:47 PM EDT|
very helpful advice, thx a lot.
|Virtualization News 06/02/07 06:35:56 PM EDT|
Gee, and Symantec and McAfee felt squeezed when Microsoft wandered into their space. Now Google has a toehold too. Talk about being between a rock and a hard place. On May 11 Google quietly bought an outfit, a Mountain View neighbor actually, called GreenBorder Technologies Inc, and never said a word about it. The acquisition is provocative because GreenBorder is in the Internet security business, a space new to the omnivorous Google, and nobody knows how Google is going to use this widgetry; and not knowing, when you think about it, is scarier for McAfee and Symantec than knowing.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 26, 2016 05:00 AM EDT Reads: 3,006
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 26, 2016 02:15 AM EDT Reads: 1,936
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 26, 2016 01:30 AM EDT Reads: 1,662
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 26, 2016 01:00 AM EDT Reads: 1,947
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 12:45 AM EDT Reads: 2,247
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 26, 2016 12:30 AM EDT Reads: 2,897
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 25, 2016 11:45 PM EDT Reads: 2,282
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 25, 2016 10:15 PM EDT Reads: 1,714
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 25, 2016 09:15 PM EDT Reads: 2,201
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
Aug. 25, 2016 05:15 PM EDT Reads: 694
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Aug. 25, 2016 03:30 PM EDT Reads: 1,496
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Aug. 25, 2016 02:00 PM EDT Reads: 3,555
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 25, 2016 01:00 PM EDT Reads: 3,902
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aug. 25, 2016 01:00 PM EDT Reads: 2,601
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Aug. 25, 2016 09:00 AM EDT Reads: 588
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Aug. 25, 2016 08:45 AM EDT Reads: 2,131
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Aug. 25, 2016 08:30 AM EDT Reads: 1,795
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Aug. 25, 2016 08:30 AM EDT Reads: 498
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.
Aug. 25, 2016 06:00 AM EDT Reads: 1,452
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Aug. 25, 2016 02:00 AM EDT Reads: 1,818