|By Virtualization News||
|June 10, 2007 01:15 PM EDT||
Gee, and Symantec and McAfee felt squeezed when Microsoft wandered into their space. Now Google has a toehold too. Talk about being between a rock and a hard place.
On May 11 Google quietly bought an outfit, a Mountain View neighbor actually, called GreenBorder Technologies Inc, and never said a word about it.
The acquisition is provocative because GreenBorder is in the Internet security business, a space new to the omnivorous Google, and nobody knows how Google is going to use this widgetry; and not knowing, when you think about it, is scarier for McAfee and Symantec than knowing.
Given the dismal state of security - and the increasing hostility of the Internet, even if GreenBorder is only half the end-all it's cracked up to be - and depending on how it's packaged - Google could have trouble stopping people from throwing money at it.
What price your security?
Anyway, the acquisition only came to light after the Google Operating System blog - which is not a Google property - stumbled over a terse "we've been bought" notice on GreenBorder's web site Monday and spread the word.
Apparently the company got frustrated waiting for Google to trumpet its acquisition but Google must have been distracted. Google is, by report, supposed to make 130 acquisitions this year.
And, see, up against the $1.65 billion Google agreed to pay for YouTube and the $3.1 billion it's arranged to pay for DoubleClick, GreenBorder looks like a poor relation.
There's been no indication of the purchase price, but reportedly Google paid less than the roundabout $20 million that the VCs pumped into the company since it got started in 2001, maybe it wrote a check for $12 million give or take. Texas Pacific Group Ventures, Sevin Rosen and Labrador Ventures backed it and maybe got 50 cents on the dollar.
According to the company's former director of security Bill Stout, GreenBorder was in the market for a $12 million D round (but would have taken six) late last year. It couldn't get it, started looking for a buyer after the holidays, and opened negotiations with Google four months before the deal closed, closure taking so long because, well, Google had other fish to fry.
Supposedly there had been some talk about it being a subsidiary, but that didn't happen. Google wanted the technology and the patents and the core developers. It reportedly hired six GreenBorder people who it can add to the three or four Windows kernel whizzes that Google poached off of GreenBorder a couple of years ago.
What GreenBorder does reportedly takes a lot of Windows savvy.
In typical Google fashion, GreenBorder has stopped taking any more users for the foreseeable future; only comme-si-comme-ca support is available for existing users through the end of their current subscriptions.
GreenBorder is called GreenBorder because of the green cordon it throws around users when they surf the web, download or use e-mail, it's GreenBorder's way of indicating to the user that he's protected from all manner of nasty spyware and nastier viruses and trojans. The user is actually behind a virtual session of his browser - a so-called sandbox - that's discarded along with any malicious code he picked up when the browser closes.
This sandbox is a form of virtualization that doesn't depend on the traditional, largely failed, rushing-to-catch-up-with-the-bad-guys signature recognition used by Symantec and McAfee and so doesn't have to be constantly updated as new malware is created (making it cheaper for Google to maintain in the process when you think about it).
Given its clout, Google could be the making of the desktop sandbox security market, Stout says, creating a real problem for the signature firms.
When it got started, GreenBorder wanted to be all things to all people, Stout said. It went through some false starts and CEOs until it lighted on what it's doing a couple of years ago - which probably explains the VCs' impatience - a six-year-old start-up is kinda shop-worn - at least the bloom is off the rose.
Anyway it applied its widgetry (a combination of cutting down the C++ code and redirecting it) to XP and Windows 2000 and to Internet Explorer 6 and 7 and then to Firefox 1.5 and 2.0.
It's been selling a corporate version, GreenBorder Pro, only a little while; it would have liked to have gotten $3,000 for a server and $50 for a client, but generally settled for half that, Stout said. A consumer version, added last year, has been free - a price point that was supposed to change eventually to an annual fee. The consumer model got it a bit of traction.
Google's own anti-malware team recently posted a white paper called "The Ghost in the Browser" and reported finding that one in 12 web sites are malicious. Google has a vested interest in seeing people aren't put off from searching, inhibited by fears of identity theft.
It wants them to be as dogged as John Wayne in that aptly named film, "The Searchers."
Google could deploy GreenBorder as a standalone product or as a way to protect corporate data or as part of its Google Desktop or for its newfangled venture offline Google Gears or as part of its nascent productivity suite - the betting seems to be running in favor of the later.
It will probably have to rewrite the code, which is kind of old. GreenBorder is already compatible with other anti-viruses, which users would still need. (You know how many ways there are to penetrate your computer?) It can currently protect the OS from applications and has figured out, but hasn't implemented, the reverse.
There are a couple of other companies that do what GreenBorder does, but they're not American and reportedly don't have GreenBorder's kernel knowledge, Stout said.
|ajojddy 06/03/07 11:51:47 PM EDT|
very helpful advice, thx a lot.
|Virtualization News 06/02/07 06:35:56 PM EDT|
Gee, and Symantec and McAfee felt squeezed when Microsoft wandered into their space. Now Google has a toehold too. Talk about being between a rock and a hard place. On May 11 Google quietly bought an outfit, a Mountain View neighbor actually, called GreenBorder Technologies Inc, and never said a word about it. The acquisition is provocative because GreenBorder is in the Internet security business, a space new to the omnivorous Google, and nobody knows how Google is going to use this widgetry; and not knowing, when you think about it, is scarier for McAfee and Symantec than knowing.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 3, 2016 09:45 PM EDT Reads: 276
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
May. 3, 2016 09:30 PM EDT Reads: 1,087
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 3, 2016 09:00 PM EDT Reads: 1,183
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
May. 3, 2016 09:00 PM EDT Reads: 1,166
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 3, 2016 08:45 PM EDT Reads: 1,264
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 3, 2016 08:30 PM EDT Reads: 1,186
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 3, 2016 08:00 PM EDT Reads: 1,300
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
May. 3, 2016 08:00 PM EDT Reads: 1,018
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
May. 3, 2016 06:45 PM EDT Reads: 1,190
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 3, 2016 06:30 PM EDT Reads: 723
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 3, 2016 05:00 PM EDT Reads: 285
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 3, 2016 04:15 PM EDT Reads: 282
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 3, 2016 03:15 PM EDT Reads: 1,166
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 3, 2016 02:30 PM EDT Reads: 944
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
May. 3, 2016 12:30 PM EDT Reads: 1,168
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
May. 3, 2016 12:15 PM EDT Reads: 1,589
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 3, 2016 12:00 PM EDT Reads: 1,361
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 3, 2016 09:45 AM EDT Reads: 1,444
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 3, 2016 07:00 AM EDT Reads: 1,096
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...
May. 2, 2016 10:00 AM EDT Reads: 2,692