MALIBU, Calif., Sept. 11 /PRNewswire-FirstCall/ -- JAKKS Pacific, Inc. announced today that the company has signed a North American licensing agreement with Mark Burnett Productions to produce Plug It In & Play TV Games(TM) products based on its top-rated television game show, Are You Smarter Than A 5th Grader?(TM)

The Are You Smarter Than A 5th Grader? title joins the award-winning JAKKS(TM) line-up of Plug It In & Play TV Games(TM) products. The Are You Smarter Than A 5th Grader? TV Games(TM) unit will feature the show's host, Jeff Foxworthy, and will contain multiple challenge levels. Players will test their knowledge on questions ranging from 1st to 5th grade to see whether they "are smarter than a 5th grader" or flunk out of school. The new season of Are You Smarter Than A 5th Grader? premieres in September and will air on Thursdays on FOX.

"Now fans of the game show can find out if they really are smarter than a 5th grader with JAKKS' new Are You Smarter Than A 5th Grader? TV Games controller," said John Ardell, Senior VP of Marketing for JAKKS Pacific's electronics division. "With more than 50 million TV Games units sold to date, our line-up of game show titles is among the strongest sellers, and we are excited to add this fun new game show to our roster."

"JAKKS Pacific's Plug It In & Play TV Games are a perfect fit to recreate the contestant experience on Are You Smarter Than A 5th Grader?," said Roy Bank, Executive Producer of Are You Smarter Than A 5th Grader? "We are delighted to be working with JAKKS Pacific on what is a great incarnation of the show."

The Plug It In & Play TV Games(TM) products are gaming systems that contain multiple games in a single controller and plug directly into the A/V jacks of any standard television. The Are You Smarter Than A 5th Grader? TV Games title is expected to launch at retailers nationwide in Spring 2008 with a suggested retail price of approximately $19.99. For more information on JAKKS Pacific's TV Games line, please go to http://www.tvgames.com/.

About Mark Burnett Productions (MBP)

Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the Internet. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender, Rock Star: INXS and Rock Star: Supernova. MBP also partnered with AOL on the highly successful adventure Gold Rush, the first-ever unscripted project to be produced exclusively for the Internet. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and was named one of the Top 100 most influential people in the world today by Time Magazine. Are You Smarter Than A 5th Grader?, Are You Smarter Than A Fifth Grader? and all related logos and slogans are trademarks of JMBP, Inc. (C) 2007 JMBP, Inc. All rights reserved.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JAKKS Pets(TM) and Plug It In & Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakkspacific.com/.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. (C) JAKKS Pacific, Inc. All Rights Reserved.

CONTACT: Genna Rosenberg Anne-Marie Feliciano JAKKS Pacific, Inc. JAKKS Pacific, Inc. (310) 455-6235 (310) 455-6245 gennar@jakks.netanne-marief@jakks.net

CONTACT: Genna Rosenberg, +1-310-455-6235, gennar@jakks.net, or
Anne-Marie Feliciano, +1-310-455-6245, anne-marief@jakks.net, both of JAKKS
Pacific, Inc.

Web site: http://www.jakkspacific.com/

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