Welcome!

Containers Expo Blog Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Pat Romanski, Ravi Rajamiyer

Related Topics: Machine Learning , Adobe Flex, Agile Computing

Machine Learning : Article

The Business Case for Rich Internet Applications

Software renaissance creates new opportunities to deliver a better user experience

They Increase Usability
RIAs, through their ability to create a better experience, deliver greater usability either by encouraging users to use an application for longer periods of time or at increased frequency. Because RIAs are less about the next version of the Web and more about the next version of desktop applications, business applications are able to be designed with the end user in mind, delivering robust functionality and lightening speed.

Applications that previously had to be installed on the desktop can now be delivered via Software-as-a-Service (SaaS) featuring RIAs. Since RIAs are able to be migrated across all platforms and browsers, organization are able to protect their technology investments with solutions that are able to be far-reaching to support standardization across their operating regions. By deploying SaaS solutions featuring RIAs, organizations can reduce or eliminate the need for additional hardware investments and demands on internal IT resources. At the same time, RIAs provide a wider range of controls to improve user interaction with the interface and their familiar look and feel minimizes the need for additional training, reduces frustration caused by software limitations, and decreases process abandonment.

They Drive Business Results
Rich Internet applications deliver on the promise of the Internet and provide a fundamental shift in how applications are delivered. One benefit of providing a rich, engaging experience through RIAs is in reduced process abandonment rates. A report from Boston Consulting Group estimates that nearly 65 percent of online consumers bail out of a transaction and abandon the shopping cart before the transaction took place, representing significant lost sales for the online retailer.

RIAs give power to prospects by offering the best of the Web combined with the best of the desktop with faster performance, immediate feedback, and interactive features that are coupled with integrated communications such as audio and video. By allowing users to have more control and by actively engaging them in the process, that same customer is more likely to convert to a sale than abandon their cart.

Likewise, for organizations using RIAs for their back-office applications, lower process abandonment helps cross the chasm to higher adoption rates and usability, thereby optimizing the technology investment. By providing software solutions that are interactive, intuitive, and engaging, business users are likely to enjoy and understand how to use them, increasing their ability to effectively use technology to impact business results.

In a head-to-head comparison of customer experiences across four application types – mapping tools, hotel search and reservation engines, PC configurators, and product finders – Forrester Research evaluated their interactions with both RIA and HTML applications. RIAs were found to improve online customer experiences and more often helped businesses achieve their goals. Features available through the RIA making a difference include more control and easier movement within a particular process, better object manipulation, improved error handling and efficient task flow, with the whole process on one page – contributing to RIAs’ overall lead over HTML.

With RIAs, everyone wins. IT departments enjoy the simplicity of server-based deployments and the cost savings of a dramatically more productive development environment than traditional Web development. End users enjoy a truly rich application user experience that engages them quickly and keeps them engaged longer. Companies can reduce time-to-market of a new innovative solution, and enjoy greater customer loyalty and an increased market presence, which translates to greater revenues. For their business applications, they can ensure users are optimizing productivity by using the tools they have invested in to power their organizational performance.

The times they are a changin’. While competition will remain fierce, businesses that stay ahead of the curve know that experience will be the differentiator contributing to their business success. The future has arrived, and it starts with RIAs.



More Stories By Dave Wolf

Dave Wolf is a Vice President of Cynergy Systems, Inc. Prior to joining Cynergy, he held senior management positions at several major software firms including Sybase and Microsoft, where he was responsible for the development, marketing and sales of several enterprise class software products. A sought-after public speaker, he has presented at major technology conferences such as JavaOne, AJAXWorld and Microsoft TechEd. At Cynergy, he oversees consulting operations worldwide and spends most of his time interacting directly with the field and working in every time zone but his own.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...