Welcome!

Containers Expo Blog Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui

Related Topics: Release Management , Agile Computing

Release Management : Article

Social Network Wars: Google + Everyone Else vs Facebook

Google, Orkut, LinkedIn, hi5, Friendster, Plaxo and Ning Strike Back

In a move to bolster its attempt to add a social layer on top of the entire suite of Google services, Google yesterday joined other leading social networking players in introducing a common set of standards to allow software developers to write cross-network programs. According to The New York Times the sites in the alliance "have a combined 100 million users, more than double the size of Facebook."

Director of product management at Google, Joe Kraus, told the Times that the alliance's cross-network platform is to be known as OpenSocial. It is, in essence, "Google + Everyone Else vs Facebook."

Rumors has been circulating for a number of weeks about a new set of APIs will allow developers to leverage Google’s social graph data, so that third parties can start pushing and pulling data into and out of Google and non-Google applications.

One of the Google luminaries mentioned as being behind the initiative is Brad Fitzpatrick, who was chief architect of Six Apart until he joined Google in August.

The full list of partners behind the alliance, which apparently won't be announced officially until tomorrow, includes Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle.

The APIs are due to become available shortly. Here's the link: code.google.com/apis/opensocial. [Not live yet as of this writing.] 

Raj Anand of the team behind Kwigg commented: "I’m really excited and can’t wait to get my hands dirty with OpenSocial !" He added: "Some possible issues are how they deal with spammers, who hosts the application etc. I’m confident they will have a strategy for it."

Rev2.org blogger Sid Yadav expressed it well. "With Google playing the tertiary party in the social networking game, things have just got a little more interesting. It’s a great time to be a developer."

Michael Arrington noted on TechCrunch that “The benefit of the Google approach is that developers can use much of their existing front end code and simply tailor it slightly for OpenSocial, so creating applications is even easier than on Facebook.”

Software developer Edwin Khodabakchian, who has played with OpenSocial for the past 6 weeks under NDA, today revealed:

"In a nutshell, OpenSocial is interesting because it allows widgets and applications to asks containers (iGoogle, Orkut and others) information about you, about your contacts and your friends, in a very simple and inter-operable way. It also formalizes the concept of activity stream so that some applications can contribute events and some other applications can filter them, mash them up and display them to the user.

OpenSocial is a natural evolution of shared-authentication systems: It makes a lot of sense for each application to NOT have to have its own copy of who you are, who your contacts and friends are.

OpenSocial is also a natural evolution of personalization frameworks such as iGoogle: widgets can offer much more value to users if they have a way to learn more about you and your friends."

Khodabakchian added: "OpenSocial is yet another proof that JSON-driven RESTful Web Services are the right abstraction layer for exposing services on the web and that people should look at sharpening their Javascript/Actionscript skills because that is where the next wave of innovation is going to take place.

Ning's Marc Andreessen spilled the OpenSocial beans earlier than most when he wrote a meticulously detailed blog entry entitled "Open Social: a new universe of social applications all over the web."

"My company, Ning, is participating in this week's launch of a new open web API called Open Social, which is being spearheaded by Google and joined by a wide range of partners including Google's own Orkut, LinkedIn, Hi5, Friendster, Salesforce.com, Oracle, iLike, Flixster, RockYou, and Slide," wrote Andreessen.

In a blog entry that merits reading in full, he began:

"In a nutshell, Open Social is an open web API that can be supported by two kinds of developers:

  • "Containers" -- social networking systems like Ning, Orkut, LinkedIn, Hi5, and Friendster, and...

  • "Apps" -- applications that want to be embedded within containers -- for example, the kinds of applications built by iLike, Flixster, Rockyou, and Slide.

This is the exact same concept as the Facebook platform, with two huge differences:

  • With the Facebook platform, only Facebook itself can be a "container" -- "apps" can only run within Facebook itself. In contrast, with Open Social, any social network can be an Open Social container and allow Open Social apps to run within it.

  • With the Facebook platform, app developers build to Facebook-proprietary languages and APIs such as FBML (Facebook Markup Language) and FQL (Facebook Query Language) -- those languages and APIs don't work anywhere other than Facebook -- and then the apps can only run within Facebook. In contrast, with Open Social, app developers can build to standard HTML and Javascript, and their apps can then run in any Open Social container.

If you recall how I previously described the Facebook platform as "a dramatic leap forward for the Internet industry", you'll understand why I think Open Social is the next big leap forward!"

Read the rest of Andreessen's blog here.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (3) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Paul Lamere 10/31/07 07:22:10 AM EDT

What is happening is that Google is quickly becoming the globally recognized entity in charge or defining the evolution of the Web

PartoviPlayingToo 10/31/07 06:26:47 AM EDT

Among the developers who are testing the program include key companies behind Facebook applications, such as music recommendation service iLike.

Update 10/31/07 06:21:16 AM EDT

The APIs should be available shortly. Here's the link: http://code.google.com/apis/opensocial

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...