Welcome!

Containers Expo Blog Authors: Pat Romanski, Elizabeth White, Yeshim Deniz, Automic Blog, Liz McMillan

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

He Completely Saw Virtualization Coming: Is This the Industry's Most Prescient Man?

Former Powersoft CEO Mitchell Kertzman predicted the rise of virtualization already back in December 2005

When in 2005 we asked our globe-girdling network of industry executives, enterprise architects, software engineers, technology evangelists, analysts, and VCs to pinpoint what they thought the Next Big Thing would be, only one respondent singled out Virtualization and that was software industry legend Mitchell Kertzman, of San Francisco-based VC firm Hummer Winblad.

Here is what Kertzman, now at Hummer Winblad Venture Partners but still famous for having been the founder and CEO of Powersoft, which merged with Sybase in February 1995, predicted:

"With three strong virtualization platforms (VMWare, Microsoft Virtual Server and XenSource) now available, there will be more and more software products built not on traditional hardware/software platforms, but on virtualized platforms."


Mitchell Kertzman, CEO of Powersoft, reading the premier issue of PBDJ in 1994
(Photo Copyright SYS-CON Media)

Completely clear in his mind how central a role virtualization was about to start playing in the IT landscape, Kertzman (pictured above courtesy of the SYS-CON  Media photo archives from 1994) advised readers, for example, to "Check out Akimbi Systems, which provides a very exciting application for QA and test in the enterprise"

Third International "Virtualization Conference & Expo" Call for Papers


Virtualization, the hottest subject of in all IT right now, will be center stage in 2008.

Key opinion-formers in the field of infrastructure and pioneers of virtualization technologies of all types have already begun submitting speaking proposals to Virtualization Conference & Expo 2008 East, being held in New York City, June 23-24, 2008. Topics covered will range from Application Virtualization, Desktop Virtualization, Network Virtualization, Server Virtualization, and Storage Virtualization, to Virtual Machine Automation, Physical to Virtual (P2V) Migration, Management Applications, Tools and Utilities, and Virtualization Scripts and Procedures.

Submissions on these and dozens of other topics have already begun streaming in. The Call for Papers is as always a 100% online process, found here.

Register Now and Save!
Submit Your Speaking Proposal


Help with that transformation: submit your speaking proposal today.

IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011 and in general this technology, which has been around for a good number of years, seems suddenly to be on everyone's mind.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions. Topics will include:
  • Server Virtualization
  • Desktop Virtualization
  • File Virtualization
  • The Future of the Virtual Enterprise
  • Hosted Virtualization
  • Para-virtualization
  • Hardware-level Virtualization
  • Storage Virtualization
  • Virtualization for Server Consolidation and Containment
  • Windows Virtualization
  • Utility Computing
  • State of the Virtualization Services Market

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (5) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Paul Giangarra 01/09/08 06:24:51 AM EST

IBM commercially introduced virtualization in 1967, it's not the "next" big thing, it's been around for over 40 years. It JUST recently (even "recently" is a relative statement over 40 years) was embraced and exploited by the x86 world, both AMD and Intel are finally stepping up and putting the hardware features in to support it better, features that have existed on other platforms for years. What's more interesting is to realize that there are three logical virtualization layers:

1. HW virtualization (goes back to 1967) includes not just the processor and memory, but also storage, network, I/O, ...

2. Middleware virtualization (goes back to the early 80s at least)

3. Service (SOA) virtualization, more recently formalized

One last thing, Bill predicted a lot of things that obviously in hind site didn't pan out. For example

"640K of memory should be enough for anybody" is a classic example

factpoint 01/08/08 08:46:40 AM EST

> what was that famous observation of [Gates], the
> worst prediction ever made?

Do you mean when Gates said at the launch of MSX in 1983: "Windows will never be a 32-bit OS"?! Nice one Bill :-)

factpoint 01/08/08 07:08:38 AM EST

> what was that famous observation of [Gates], the
> worst prediction ever made?

Do you mean when Gates said at the launch of MSX in 1983: "Windows will never be a 32-bit OS"?! Nice one Bill :-)

SoothSayer56 01/08/08 07:06:27 AM EST

Didn't Gates declare in January 2004 at the World Economic Forum in Switzerland that spam would be "dead in 24 months"? That's about as off as you can get?!

Nigel Thorn 01/08/08 06:10:58 AM EST

It might be interesting to compare other industry legends such as Bill Gates...what was that famous observation of his, the worst prediction ever made?

@ThingsExpo Stories
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
Detecting internal user threats in the Big Data eco-system is challenging and cumbersome. Many organizations monitor internal usage of the Big Data eco-system using a set of alerts. This is not a scalable process given the increase in the number of alerts with the accelerating growth in data volume and user base. Organizations are increasingly leveraging machine learning to monitor only those data elements that are sensitive and critical, autonomously establish monitoring policies, and to detect...
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...