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Virtualization Authors: Jeremy Geelan, Maureen O'Gara, Reuven Cohen, John Savageau, Greg Ness

Related Topics: SOA & WOA

SOA & WOA: Article

A Look at Master Data Management as a Key Foundation for a Successful SOA

The issue of data inconsistency in an SOA environment

Implementing a Service Oriented Architecture (SOA) has the potential to offer tremendous long-lasting benefits to the enterprise. First, it reduces cost by offering a smarter, better way of developing applications by turning both existing and new functionality into reusable services.

The second SOA promise relates to composite applications that let developers leverage pieces of existing functionality and data that may be locked in independent applications and combine them to rapidly produce new business services or applications. For example, a bank may have data on a specific customer in the retail banking, home mortgage, and student loan branches. With customer information siloed by product, it becomes difficult if not impossible to upsell or cross-sell intelligently.

More Stories By Sid Suri

Sid Suri is product marketing manager, MDM for TIBCO Software, Inc. In this role he is responsible for taking TIBCO's MDM products to market, from developing an overall go-to-market strategy to offering customer and sales support. Prior to joining TIBCO, he was an iSolutions marketing manager at C-bridge, a technology consulting firm that a pioneered the delivery of trusted information sharing solutions. Sid holds an MBA from Haas Business School, University of California, Berkeley, as well as a BA in economics and Italian from Middlebury College.

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