Welcome!

Containers Expo Blog Authors: Liz McMillan, Yeshim Deniz, Elizabeth White, Zakia Bouachraoui, Pat Romanski

Related Topics: Containers Expo Blog, Virtualization Conference & Expo 2008 East

Containers Expo Blog: Article

V is for Venture...and for Virtualization

What's Becoming Huge in 2008 - But Has Been Part of Enterprise IT Since 1967?

When back in 2005 we asked our globe-girdling network of industry executives, enterprise architects, software engineers, technology evangelists, analysts, and VCs to pinpoint what they thought the Next Big Thing would be, only one respondent singled out Virtualization and that was software industry legend Mitchell Kertzman, of San Francisco-based VC firm Hummer Winblad.

Here is what Kertzman, now managing director Hummer Winblad Venture Partners but still famous for having been the founder and CEO of Powersoft, which merged with Sybase in February 1995, predicted:

“There will be more and more software products built not on traditional hardware/software platforms, but on virtualized platforms.”

Since then of course research firm IDC has stated that spending on virtualization software and services is expected to exceed $15 billion worldwide by 2011 - up from $6.5 billion in 2006. So Kertzman was right on the money!

In short, virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions.

But it’s not in truth the “next” big thing. IBM already introduced virtualization commercially in 1967, so it’s been around for over 40 years.

It just recently was embraced and exploited by the x86 world, with both AMD and Intel finally stepping up and putting the hardware features in to support it better, features that have existed on other platforms for years.

There are three logical virtualization layers, which Paul Giangarra, with IBM’s e-Business Solutions Services team, places historically as follows:
  1. Hardware virtualization (goes back to 1967) includes not just the processor and memory, but also storage, network, I/O
  2. Middleware virtualization (goes back to the early 80s at least)
  3. Service (SOA) virtualization, more recently formalized
And that’s before you even begin to drill down into the newer technological aspects, from well-known ones like File Virtualization and Desktop Virtualization to lesser-known and more recent developments like Embedded Virtualization, where the value proposition is similar in part to that which drives virtualization’s adoption in the enterprise space but with enormous differences driven from real-time, security, and software integration requirements.

Many of the latest and most popular flavors of IT virtualization will be discussed in greater detail in June in New York City at the 3rd International Virtualization Conference & Expo, being held in the grandeur of the historic Roosevelt Hotel in midtown Manhattan (23-24 June, 2008).

The sessions in the conference program will also look at business questions such as: How can enterprises adopt virtualization technologies to address real business problems? Is it just another consolidation technology? How are other businesses using virtualization? How does it help drive competitive advantage, business efficiency, security and compliance?

The aim is over 2 days to help delegates understand the answers to all of these questions and show them in detail what the key business drivers are for virtualization, where to expect significant benefits, and how to make sure that virtualization delivers strategic advantages to their business. It’s not just IDC that’s got the hots for virtualization, as you will be able to see and hear first-hand.
 
As for Mitchell Kertzman, he doesn’t just talk the virtualization talk, he also walks the walk. In February he joined the board of a Virtual Management startup, VKernel, as part and parcel of a $4.6M Series A investment round in which Hummer Winblad participated, leading the round together with Polaris Venture Partners.

Considering the growing popularity of virtual servers in enterprise IT shops, VKernel is likely to have a bright future, along with along with competitive start-ups like Fortisphere, ToutVirtual, Veeam, Vizioncore and Virtugo Software. And that’s just in the server virtualization market!

There’s probably never been a better time to play catch-up. Perhaps, as Conference Chair of the 3rd International Virtualization Conference & Expo, I shall have the pleasure of seeing you in New York in June?

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...