Embotics announced the Embotics Partner Program, a network of technology and solution partnerships in the North America, Europe and Asia. The program aims to provide Embotics Value-Added Resellers (EVARs), Embotics Technology Alliance Partners (ETAPs), OEMs and vertical-market solution providers with a first-to-market advantage by supplying customers with control software that is designed to identify, track, secure and manage enterprise-wide virtual machines (VMs).

The ETAP program is for partners looking to establish a formal technology partnership with Embotics, and is ideal for both small and large partners interested in everything from certification to integration to co-marketing. The EVAR program is a multi-tier reseller program for companies providing virtualization consulting and support services. EVARs enhance their solutions with Embotics’ technology and receive discounts, leads, sales and technical training, and marketing and sales support.

“The virtualization services marketplace represents a significant opportunity for us, and as the industry demands tighter control of virtualization environments, we are meeting this demand with a comprehensive mix of products and services,” said Sean Shea, enterprise virtualization specialist at Expert Server Group. “Current and future customers look to us for solid control and expanded VM management capabilities, so partnering with Embotics lets us immediately offer these capabilities to our customers, while also providing us with strong support to create new value-added services in a competitive market.” Expert Server Group is an existing EVAR reseller specializing in storage, servers and VMs.

Embotics reduces the risk inherent in virtual servers, and expands the business benefits and value of server virtualization by combining policy-based management and control, automation and operational oversight. Partners can leverage Embotics’ virtualization lifecycle management expertise and business, marketing and technical resources to deliver valuable and fully-integrated offerings to shared customers.

“Together with our partners, Embotics helps companies and IT departments move beyond server consolidation and expand the use of virtualization within production environments,” said Eric Courville vice president worldwide sales and business development. “Our goal is to work with partners to help expand our customer base and bring the benefits of the industry’s most advanced policy-based VM management and control offering to more companies worldwide.”