The Enterprise Computing Solutions (ECS) business of Arrow Electronics launched “V-PWR,” a program to help its North American NetApp reseller partners capitalize on increasing demand for virtualization, a solution which enables a single machine to do the work of many resources, reducing hardware and electricity costs.

Through the V-PWR program, Arrow ECS provides education, training and tools to help NetApp partners pursue and close sales for virtualization solutions with their customers. Partners receive educational sales materials about virtualization challenges and solutions; onsite sales and technical training; personalized sales coaching; and marketing support, among other program services.

In addition, partners gain certification to resell virtualization software that complement NetApp environments, such as VMware, distributed through Arrow subsidiary Alternative Technology. NetApp virtualization accreditation is also available for partners that are seeking to increase profits by offering storage virtualization solutions.

“A key benefit that Arrow ECS offers partners is access to more than 75 complementary hardware, software and storage products across our business,” said Sean Kerins, vice president of Arrow ECS’ Storage Group. “We are pleased to connect NetApp partners with VMware and other software in our portfolio to address growing demand for virtualization solutions.”